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 We’ve talked about the importance of storytelling on Frogloop before. Sarah Massey reminded us earlier this summer that we can all be our own reporter and we included effective story telling as of our favorite Five Tips to Enaging New Online Activists. Today I want to highlight some recent nonprofit campaigns telling great stories with the end-goal of building a movement.Put Video in your Storytelling Tool-Belt Video is one of the most effective means of storytelling and its a must have for online activists trying to foster movements. The Courage Campaign’s recent volunteer-led campaign “The Wedding Matters” is a great  example. In one weekend, the team produced and edited 38 videos from start to finish. The finished videos featured wedding stories from couples who were married in 2008 before Prop 8 passed. They are emotional, human, and deeply personal. The Wedding Matters Campaign leveraged the skills of dozens of volunteers and involved the team in meaningful work. The captured stories shared the experience with the Courage Campaign community when supporters were asked vote on their favorites.Another exemplar of effective video storytelling is Mark Horvath, who’s InvisiblePeople.tv project has involved a broad community in understanding the reality of what homelessness looks like in the community and inspired the establishment of new programs and community solutions.]]>  Are you stuck in a fundraising rut and looking to try some creative fundraising tactics to engage your supporters? Check out Network for Good’s “How to Raise A lot More Money Now” which lists 50 fundraising strategies by some of the best fundraising experts including Jocelyn Harmon of Care2, Mark Rovner of Sea Change Strategies and Sarah Durham of Big Duck.
Here’s the cliff notes version just in case. 1. Don't ask your donors to solve huge problems; ask them to solve solvable problems. 2. Overdo it. Be too dramatic. Too emotional. Too strong. It's a lot easier to tone it down than it is to pump up weak and underdone copy. - Jeff Brooks, True Sense Marketing 3. If you want my money, touch my heart. Learn what I struggle with and what makes me move. Walk a mile in my shoes. 4. Don’t crowd your e-mail with content. Send one email with one “ask.” - Jocelyn Harmon, Care2 5. Organize a volunteer online thank you corps. Donors get a simple training and are then assigned new donors to personally thank on behalf of the cause. 6. Organize a crowd-sourced appeal. Invite donors to participate in drafting the "perfect fundraising appeal." 7. Track lifetime giving and recognize donors who reach various thresholds, in terms of money and time. Someone who gives $1,000 over 5 years is still a $1,000 donor in my book. - Mark Rovner, Sea Change Strategies ]]> It's hard to believe but summer is coming to an end which means year-end fundraising is just around the corner. Are you prepared to ramp up your fundraising strategy this month? Wondering what the latest best practices are and what kind of fundraising results you can expect? Check out Care2's latest web presentation Hot or Not: What's Sizzling in Online Fundraising, featuring fundraising experts - Steve MacLaughlin, Director, Internet Solutions, Blackbaud, Donna Wilkins, President, Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters and Eric Glader, Director of Nonprofit Services for Care2.
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Has the world gone mobile crazy? Apple’s app store just cracked a quarter million available mobile applications, Google’s Android is giving them a run for their money, and Microsoft is waiting in the wings with Windows 7 Mobile. Apps are central to mobile and, according to Allyson Kapin, Blogger-In-Chief for Care2's Frogloop and Partner at Rad Campaign, mobile web use is exploding. Does your organization have a mobile and app strategy?
 After scouring the web, two articles caught our attention this week. Check them out and feel free to share your own picks of the week.
The Death of Facebook "Who in their right mind would predict the death of Facebook given its ever increasing dominance? But this is a question everyone asks, 'What’s next?' said Livingston. Frogloop readers also ask this question frequently. As nonprofit campaigners know, it's critical that we understand what's coming down the pipeline and be nimble enough to redirect some of our outreach resources. Also, don't place all of your eggs in one basket. Check out Frogloop's article "Is Your Nonprofit Too Social Media Dependent." One of the reasons Facebook has continued to grow and dominate for so long is because it uses the McDonalds model. "That’s right, McDonalds," said Livingston. "A good part of McDonalds relevancy lies in its ability to offer a cheap menu of foods and beverages that are popular in contemporary society. Facebook does the same with its social network functionality. But trends come and go and eventually Facebook will fade out too. What's next? Livingston recommends keeping an eye in Ipad apps such as Flipboard which allows users to create their own magazine based on preferences and socially recommended content and ABC’s iPad app, a visual globe of news stories. Click here to read the full article. 5 Reasons Why No One is Reading your Enewsletter Is your organization struggling to get decent open and click-through rates on your enewsletter? You are not alone. While there are several things you can do improve your enewsletter and make it resonate with your Mistake # 1: Your newsletter isn’t helpful If your content is NOT useful to your target audiences, guess what? They won't read it. Tailor the content to your audiences. Remember it's not about you. It's about your audiences and what resonates with them. Mistake #2: Your voice isn’t particularly compelling Do you enjoy talking to boring people? No. So why would you expect people to read a boring enewsletter. Find your writing voice. Tell stories. Paint a picture around the issues you are sharing with your supporters. Mistake # 3: You’re not telling stories See number 2 about telling a story and painting a picture for your readers Mistake # 4: You have a half-hearted call to action Do you want supporters to take an action? I sure hope so. Make sure you use directive language when you ask them to take an action. Be upfront and don't beat around the bush. Also, don't bury your action at the bottom of the enewsletter or rely on callout boxes off to the side all of the time. Mix it up and of course test it. Mistake# 5: You don’t have a specific frequency Stick to a regular publishing schedule so people know when to expect their enewsletters in their in-boxes. Click here to read the full article.
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Receive monthly updates ]]>  Facebook who now has over 500 million users, launched Facebook Places, a geo-location service to compete with location apps like FourSquare. In a nutshell, Facebook Places uses check-ins and allows you to see where your friends are and share your location.
Although Facebook did not copy FourSquare’s popular competition features such as the ability to earn mayorships and badges, this is clearly another move by Facebook to try and be the ultimate social network that wants to do everything.
The nonprofit world has been keeping a close eye on location apps like Foursquare and Gowalla for the past year. Some nonprofits like Big Love, Little Hearts who have invested time into using FourSquare have had some success raising money and using it to promote advocacy campaigns. However, now that Facebook Places is here, will Foursquare survive? It has taken FourSquare a couple of years to generate three million users. But Facebook, which also hosts thousands of nonprofit fanpages and has a built-in audience of over 500 million people, could easily dominate the geo-location market. Nonetheless, people are still quite supportive of FourSquare. The day that Facebook Places launched was the single biggest day for new Foursquare sign ups, said company representatives. It will be interesting to watch if that loyalty stays or fades. Interested in taking Facebook Places for a test run? Try these tips. 1. First, search for your organization in Facebook Places. If your organization has been created, you will need to go through the process of claiming ownership. If you don’t see your organization listed in Facebook Places, create it. This would be useful for organizations like museums, animal shelters, food banks, hospitals, schools and universities, etc. 2. According to Facebook’s blog you'll need the most recent version of the Facebook application for iPhone. You also can access Facebook Places from touch.facebook.com if your mobile browser supports HTML 5 and geo-location. ]]> Savvy fundraisers know that every time a donor interacts with their nonprofit, the bond strengthens. The donor becomes a touch more loyal and connected to the charity. Mobile is a rapidly emerging platform for engaging donors in new and powerful ways.
This single extremely versatile channel of mobile allows you to . . .
Sharing relevant content that your donors, prospects, members and advocates value is paramount. And offering them engaging activities follows close behind. Mobile gives you unlimited ways to do both. It’s only limited by your imagination. ]]> The American Red Cross hosted the Emergency Crisis Social Data Summit last week, which brought together over 100 influentials (including Robert Scoble) and practitioners from the tech, social media, and emergency response communities to brainstorm how we can use social media to respond better to emergencies and disasters.
During the event, the American Red Cross released a white paper based on a recent survey to over 1000 people that revealed interesting data about their use of social media in emergency situations. The survey found that if people needed help and couldn’t reach 911, one in five would try to contact responders through a digital means such as e-mail, website or social media. If web users knew of someone else who needed help, 44% would ask other people in their social network to contact authorities, 35% would post a request for help directly on a response agency’s Facebook page and 28% would send a direct Twitter message to responders. The survey also noted that:
Jocelyn Harmon, Director of Nonprofit Services for Care2, presented questions and feedback from the roundtable discussions to Scoble. Check out their discussion on C-SPAN.
You should follow Frogloop on Twitter.
Receive monthly updates  Your nonprofit could be raising a lot more money online if you were using the right mix of strategies to deepen your donor engagement. Join us on August 31 at 2PM EDT for "Hot or Not: What's Sizzling in Online Fundraising?" a not to be missed Care2 webinar on the latest trends in online fundraising with an all-star panel of fundraising experts - Steve MacLaughlin, Director, Internet Solutions, Blackbaud, Donna Wilkins, President, Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters and Eric Glader, Director of Nonprofit Services for Care2.What You’ll learn:
 Direct mail is dead. Email is dead. TV and radio are dead. Face to face is dead. Telegraph is dead. Social media is dead. There are so many obituaries being written these days that it's hard to tell what's still alive. Is everyone just trying to be clever or are they auditioning for a role on CSI?
None of these channels are dead. Ok, telegraph is still dead despite rumors of a comeback. And there is a continual evolution within each of these communication options. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. What is dead is operating in silos of data and systems that don't play well together. What is dead is mindset that multichannel communication doesn't apply to your organization. The old ways of planning and managing constituent communication are dead. Single Channel is Dead Using a single communication channel to engage with constituents is a dead on arrival strategy. This isn't just theoretical pontificating. An analysis of trends and data support this fact. And basic biology does too. ]]> | |
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York #University: Manager, Communications - YORK UNIVERSITY - Toronto, ON: The mis.. http://bit.ly/bP6SoH !CanadaJobs |
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Jobsonica is #hiring a Social Media / Public Relations Intern in #Toronto, Canada. http://rpk.me/socialmediajob !OntarioJobs #socialmedia |
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