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tag:blogger.com,1999:blog-36385729569624392322010-08-02T10:01:08.571-07:00product merchandisingexcellent resources on product ppt,merchandising marketing,merchandising design,jobs in merchandising,product segmentationEcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-3638572956962439232.post-72882263002154021222010-08-02T09:56:00.000-07:002010-08-02T10:01:08.586-07:00Improve Your Merchandising to Increase Sales in the Business Start UpI remember when I was seven (7) years old, there was this small retail store in our city. This small retail store had a really small shelf space, that you would have to inform the sales clerks of your orders and wait for it since they will need to get the stocks from their backyard.<br /><br />The only thing that I noticed was that, they had this attractive posters that announce brand names and certain promos like "buy 3 soap of brand x and get one for free" or "2% off on all sandwich spreads of brand z".<br /><span class="fullpost"><br />And on the exterior of that small retail store, they had big tarpaulins that said "first 150 customers get 2 lotto tickets for free". Almost every week they had catchy tarpaulins outside that describe a short summary of their ongoing promo for the week.<br /><br />After 20 years, that little store has become a giant grocery store, alongside it are three more buildings. A mall, a commercial building, and a call center and they own all of these properties. That small-humid retail store suddenly became a giant business in our city in just a span of 20 years.<br /><br />One weekend I went to that giant grocery store to buy snack items for my wife (she likes to eat dark chocolate and chips a lot) and had a chance to see the owner (currently president of their corporation) of the "now" giant company.<br /><br />He was actually doing his usual rounds to check the store's promotional merchandising.<br /><br />I actually knew the owner since my grandmother was one of her biggest customers on their business start up.<br /><br />My grandmother used to bake cakes and other pastries that she sells to many small canteens in our city. Also, when I was still working as an account executive for one the biggest companies in the Philippines, his store was one on my clients list. Although during that time, I was already talking to his purchaser, we had conversations from time to time.<br /><br />He told me he just got back from his trip to London, so I got a bit curious and I asked him "what is a 67-year-old man bothering to check little details like promotional merchandising, shouldn't you be resting?". I was floored and sort of humiliated by his answer "Well son, that little detail has been the x-factor of our successful business". He added saying "no business enterprise can survive without having tactical and promotional merchandising".<br /><br />Having been in the world of marketing and business, I thought to myself he certainly has a point. We, as a new emerging entrepreneurs, have really taken for granted the importance of Merchandising.<br /><br />Well I want you all to be guided since we are talking of business start up ideas here, so I urge you to follow that old man's strategy. But first, let's define what Merchandising is so we are at the same page.<br /><br />In a nutshell, merchandising is just maximizing the sales of your products through good display, good product design, packaging, visual pricing, and product description.<br /><br />So here are the business ideas that I have learned from our conversation:<br /><br />Idea # 1 - Merchandising does not involve much additional cost.<br /><br />In most cases, the product description, packaging, pricing are already included in your initial business start up research, so cost is actually involve. The important thing that all point-of-sales merchandising are emphasize on your product itself.<br /><br />Idea # 2 - Visual Merchandising does not take much time from the customer.<br /><br />I think you all agree with me that we are all living in an ever fast environment. Hence, having good display merchandising attracts customers who are pressed for time and therefore picks up a product without second thoughts and go directly to the check out counter. A visual merchandising strategy is often considered the "availability of all consumer needs" in which in one scan he can already find what his looking for.<br /><br />Idea # - Highlighted Promotional Merchandising works.<br /><br />Based on experience, promotions really work in boosting sales for your business start up. I remember when I started in my distribution business, we sold canned condensed milk to retail stores in our city and had a very good price advantage over competition.<br /><br />But even with this advantage, sales never really came in that well. So I did a back check on my top 20 customers and found out that almost all of my product shelving were not at an eye-level, and worse, it did not have highlighted pricing.<br /><br />I talked to all the owners of my top 20 customers and were able to get a "free" compromise to adjust display sharing and give me eye-level display between my competitors. Also I instructed all their respective display personnel to provide emphasis on pricing through well-designed price strips and price talkers.<br /><br />And the results were amazing, during that week alone we are able to grow our sales for canned milk to 227% just by using a few promotional merchandising techniques.<br /><br />Now I hope you already get the business start up idea on how simple but effective merchandising works. It does not only apply to consumer products but also even to any business start up. As long as you want to get a message across, use good merchandising materials that are straight forward and attractive.<br /><br />Now go and apply this to your thriving business start up.<br /><br />By Jake Bere Platinum Quality Author<br /><br />I am Jake Bere, a young entrepreneur from the Philippines. I have businesses in Sales and Distribution of consumer goods, Internet Marketing and Multi Level Marketing.<br /><br />I am professionally trained in face to face selling, marketing, and different investment vehicles in the Philippine setting.<br /><br /><a href="http://businessstartupideaslondon.blogspot.com/">Free Business Tips Here!</a><br /><br /><a href="http://www.salesmentoronlinephilippines.blogspot.com/">Free Sales Lessons Here!</a><br /><br />Article Source: http://EzineArticles.com/?expert=Jake_Bere <br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-7288226300215402122?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-8542260197652943812010-08-02T09:48:00.000-07:002010-08-02T09:54:23.289-07:00General Merchandising ImplementationFirst of all I have to establish that a manager in charge of the merchandising actions has a lot of responsibilities over his shoulders, since will be controlling the sales space of the company.<br /><br />To be able of implementing the store (or any other sales space) the Manager must have a very good understanding of:<br /><span class="fullpost"> <br /> * The Industry in which store or company is participating<br /> * The business strategy<br /> * The Strengths, weaknesses, opportunities, threads of the company (SWOT)<br /> * The Branding standards and objectives<br /> * The development and changes taking place on the market<br /> * The competitors<br /> * Sales budget and/or sales objectives<br /> * Marketing budget<br /> * The clients habits:<br /><br /><br /> 1. When do they buy?<br /> 2. Where do they prefer to buy?<br /> 3. What motivates them to buy more?<br /><br />Now that been established lets get into the Merchandising Implementation. These are the things to be implemented:<br /><br />I. The Products Mix.<br /><br />This the first action that should be taken because you can have a great selling space, well organized and categorized but, if you don't have the right Merchandise, won't be able to sell.<br /><br />To be able to have the right Products Mix you need to know all the information that I mentioned before and specially you need to know your customers and/or clients. You have to study your clients and follow up their behavior. You need to know how long and how deep the products categories should go in your store and how much you should keep in stock of each stock keeping units (Sku').<br /><br />Keeping track of all this information is very important because if you have a lot of what you sell less and less of what you sell more (to put it in black and white), you will end up having a problems with your clients or loosing them and also you could end up compromising the overall profitability of your business.<br /><br />How is that so? Think of this:<br /><br />Say you have a shirt A that sales 6 units every day<br /><br />You have a shirt B that sales 10 units every day<br /><br />Shirt A gives you 30 % profit margin<br /><br />Shirt B gives you 15 % profit margin<br /><br />They are both substitutes, the same product with different brands.<br /><br />Which product should you sell more?...Product A!<br /><br />So you need to manage yourself very carefully not to loose those customers buying "shirt B" by having it in your stock but maybe you could give "shirt A" more exposure in order to sell more of it and less of the other. That means that you are going to need more of "shirt A" to keep your profitability to the optimum level.<br /><br />Another very important factor in the merchandise mix is the pricing strategy. The pricing strategy is a part of the overall image of the business and will be sometimes a reflect of the costs plus the return of investments the owners will be expecting at the end of the year.<br /><br />II. The Store Distribution or Setting.<br /><br />This refers to the position that the different shelves, fixtures, displays, gondolas and other components will have in the store space. This setting is very important because it is going to drive your customers through the store and should do it in a very logical flowing and profitable manner. Customers should feel comfortable, should feel that they are not loosing time going back and forth looking for what they need. Also this is a very powerful tool when used to make impulsive sales by placing displays, product islands and other out of shelf exhibitions. The store setting is all about getting the must profits out of every feet of the store. This Merchandising Tool functions like the store ghost seller presenting the products, making recommendations and communicating to your client. Also makes its contribution to the business image that can be perceived at the moment you enter the store. Many customers can be heard saying "I won't come to this store any more, I feel I can't find what I am looking for!" that is because of a bad store distribution/setting.<br /><br />When planning the store distribution/setting you should respond to these questions:<br /><br /> * Where should the entrance and exit be? To facilitate both actions.<br /> * What and how many sections will the store have? Depending on the type of store and business objectives.<br /> * How and in which order should this sections go? To facilitate the traveling through the store.<br /> * What size should this sections have? Depending on customers and market targeting.<br /> * How many check out lanes should the store have? Depending on the size of the selling space and the amount of customers the store can handle.<br /> * How should the furniture be placed?<br /> * How should the lighting be?<br /> * Which are the hot and the cold spots or zones? To bring balance to them.<br /> * How are you improving visibility?<br /> * What should be the sound system be and what music and sound should it play?<br /> * What temperature should the store have inside?<br /> * How and where should the signage be?<br /> * How wide should the corridors be?<br /> * What about the parking lot, is it big enough?<br /> * And so on.<br /><br />This store distribution/setting should always be a case study in order to respond to the customers needs and to continuously improve the return of investment.<br /><br />III. Shelving.<br /><br />When shelving, you will use the must of the concepts of the store setting but applied to a smaller section of the store, the gondolas. When done correctly, gondolas will:<br /><br /> * Attract the attention of the clients<br /> * Sell products<br /> * Facilitate the selection of products<br /> * Make impulse sells<br /><br />The gondolas are where the final marketing battle takes place between competitors of the same product family or category. This is where the customers will take the final buying decision selection. You don't need to be a scientist to see that the more space a specific brand gets of the shelf the more opportunities to make sales it has, I will go over this in another article.<br /><br />Usually there are three factors taken in consideration to assign the amount of space or the amount of facings each product (sku) should get on the shelves. Some times these factors are taken separately and other times in combination. These are:<br /><br /> 1. Profits margin<br /> 2. Amount of sales/product rotation<br /> 3. Market share<br /><br />Now, often times there are other factors taken in consideration by the store owners:<br /><br /> * Private labeling<br /> * Trade/commercial agreements<br /><br />There are two general ways to establish product shelving: horizontally or vertically.<br /><br />The more popular and the one that I personally consider more effective is the vertical display of products. I believe so because you give your product participation on all the levels of the gondola and so, helping improve it's sales.<br /><br />IV. Store Animation.<br /><br />This refers to the different actions that the store makes to have a more appealing purchasing experience for the customers. Must of the times these efforts will be done with the participation of the manufacturers of the products involved in these actions. Usually the initiative will be taken by the store who will then look for the sponsorship of the manufacturers. This actions will be regarding the store's anniversary, special promotions, special times of the year, holidays and other occasions. Some other times the initiative will be taken by the manufacturer who will be pursuing some type of differentiation from their competition.<br /><br />There are several ways to do this animation, among them:<br /><br /> 1. Outside and inside decorations<br /> 2. Demonstrations<br /> 3. Showcase<br /> 4. Fairs<br /> 5. Sampling<br /> 6. Awards<br /> 7. Coupons<br /> 8. Exhibitions out of gondola<br /> 9. Special displays<br /> 10. Promotional offers, like 2x1, 3x1, 1+free...<br /> 11. Sound special announcements<br /> 12. Point of purchase materials, POP<br /> 13. Expositions<br /> 14. And others<br /><br />There is no limit for this store animations. Every day there are new things. At the end, this will only depend on the imagination of the people involved.<br /><br />Well that is it for now. Have great sales. Bye.<br /><br />By Jose Leonardo Guzman Manukyan<br />Actually working for the marketing department of a mass consumer product manufacturer at the Dominican Republic.<br /><br />Article Source: http://EzineArticles.com/?expert=Jose_Leonardo_Guzman_Manukyan <br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-854226019765294381?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-48861013102018991762010-08-02T09:40:00.000-07:002010-08-02T09:53:37.648-07:00How Too Much Visual Merchandising Can Harm a Retail StoreSome people call it visual merchandising while others call it visual noise. Regardless of the label, product displays posters, promotional materials and products in a retail store all combine to create a visual impact. In that sense, they are noise, craving for attention from shoppers.<br /><br />Where is a shopper supposed to look in a store with plenty of posters, displays and other materials craving for attention?<br /><span class="fullpost"> <br />Sometimes, retail stores are too visually cluttered to be effective. The best way to discover this is to:<br /><br /> * Observe customers as they enter and browse the store.<br /> * Where do their eyes look at what are they drawn to?<br /> * Do they notice displays?<br /> * What do they pass by?<br /> * What products do they browse and for how long?<br /> * Where do they move to next?<br /> * What is the success of major displays in driving incremental sales?<br /><br />Answer these questions and you start to develop a feeling for the effectiveness of the visual noise in the store.<br /><br />Some suppliers will tell you a different story. They want their products on display regardless of what the sales impact may be for your business. They see such displays as promoting their brand - like a billboard.<br /><br />Another way to observe customer interaction with displays, promotions and other visual presentations in-store is to watch security camera footage on fast forward. Notice how many times customers appear to notice a prime position display. It could be that the visual merchandising effort is achieving little more than filling space.<br /><br />In a busy retail store with plenty of customer traffic, an approach worth considering is less is more. Sometimes, cutting back on visual noise can help draw attention to the products you want to promote.<br /><br />To choose the displays, posters and other visual material you want to take down, look at sales data. If a product is not responding to additional effort, it should be a candidate for reduces display space allocation.<br /><br />It could be that you replace a big bold display with something more strategic and better located. These are decisions to be made by senior business management as they involve strategy.<br /><br />If you do take a retail display down, track the sales result to ensure that there is no negative impact as a result.<br /><br />By reducing the visual noise volume in a retail store you provide more fresh air for the remaining displays. The goal is to have more eyeballs noticing them and therefore following the call to action.<br /><br />Good visual merchandising is all about business strategy and driving better outcomes for the retail business.<br /><br />By Mark T Fletcher Platinum Quality Author<br /><br />Mark Fletcher is a retailer, business advisor and author at http://www.newsagencyblog.com.au.<br /><br />Article Source: http://EzineArticles.com/?expert=Mark_T_Fletcher<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-4886101310201899176?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-82503273403762674542009-08-15T23:13:00.000-07:002009-08-15T23:15:13.717-07:00Lean Six Sigma Meets Darwin And Market SegmentationBy <span style="font-weight: bold;">Tony Jacowski </span><br /><br />In today's competitive environment, <span style="font-style: italic;">market segmentation</span> is the latest buzzword and is being touted as the next big thing in corporate management, especially marketing and sales. Lean Six Sigma would have failed just like any other quality improvement methodology, but it survived the test of time because it was quick to adapt to the challenges of market segmentation.<br /><span class="fullpost"><br /><span style="font-weight: bold;">Scope And Importance Of Market Segmentation</span><br /><br />Market segmentation is basically a management concept that is utilized by businesses to classify potential customers into different categories based on their age, income, specific needs and other factors. The need for market segmentation was realized when businesses understood that not all their customers were satisfied with the products or services being offered. The feedback provided by customers went a long way in making businesses understand that every individual has his own specific needs and requirements; and as such, the same product or service will not be able to satisfy all customers' needs and requirements.<br /><br />However, since it is quite impossible to cater to the specific needs and requirements of each and every individual, businesses decided to take the middle path, (i.e. classify potential customers into different categories), each category representing the common needs and requirements of a certain group of individuals or customers. The aim was to design and develop<span style="font-style: italic;"> specific products</span> or services for each of these categories or market segments so as to satisfy the common needs and requirements of categorized group members.<br /><br />It's not surprising then, that businesses have extended their product lines; for example, automobile companies now offer everything from economy cars to luxury sedans and tour operators offer everything from low-cost weekend destinations to luxury cruises across the Atlantic.<br /><br /><span style="font-weight: bold;">How Lean Six Sigma Helps In Market Segmentation</span><br /><br />Market segmentation is certainly beneficial, but the problem is that it often requires businesses to incur additional expenses on designing and developing specific products, making the same available to the target audience, and also on marketing and sales. Lean Six Sigma helps because it allows businesses to increase efficiency even at a time when many different processes are being carried out, all at the same time. By utilizing Lean Six Sigma tools and techniques such as JIT (Just In Time) and ROQ (re-order quantity), businesses can ensure that production is not effected and that costs are reduced substantially.<br /><br />Increased efficiency and reduced costs compensate for the expenses that are incurred for catering to the specific needs and requirements of different market segments. This shows that without Lean Six Sigma, it would become quite difficult to derive all the potential benefits that are associated with market segmentation.<br /><br />The benefits of Lean Six Sigma were being debated some time back, but its recent success with market segmentation has finally proved that when it comes to managing quality and efficiency, Lean Six Sigma is certainly the best.<br /><br />Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online (http://www.sixsigmaonline.org) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.<br /><br />Article Source: http://EzineArticles.com/?expert=Tony_Jacowski<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-8250327340376267454?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-29642574098013449672009-08-15T23:11:00.000-07:002009-08-15T23:12:51.376-07:00Ecommerce Marketing Strategy InsightsBy <span style="font-weight: bold;">Rachel Messina</span><br /><br />When considering marketing for online businesses-for any type of website-search engine marketing rules. But before delving into search engine marketing and its advantages for ecommerce, it is important to understand the core concepts of this industry. Search Engine Marketing (SEM), also called Internet Marketing or Search Marketing, is used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure and top rankings, particularly when a user performs a keyword search using terms and phrases that are associated with the business. SEM is an umbrella term that includes work such as search engine optimization, content authoring and refining, paid listings and other search related services and functions that will increase exposure and traffic to websites.<br /><span class="fullpost"><br />Search Engine Marketing for Ecommerce<br />Search Marketing has become an increasingly competitive business segment in the Web industry and particularly among ecommerce vendors. Although SEM can serve as a key marketing driver for any online business, it is an especially powerful tool for ecommerce sites because they generally have lower traffic and higher income per visitor than a content site. This means that even a small increase in traffic can result in a large increase in revenues. Therefore, when developing an ecommerce marketing strategy, investing in SEM would be highly cost effective to include in marketing initiatives.<br /><br />One important distinction when optimizing an ecommerce site versus a content site is that an ecommerce site should be setup to use search engine friendly URLs and meaningful identifiers. Most ecommerce sites are database driven and most shopping cart solutions are not search engine friendly. This may make it difficult for search engines to navigate through product pages, and if a search engine indexes your home page rather than your product pages, you may lose out on key traffic since most visitors search for exact product names or brand names.<br /><br />Also of significant importance with ecommerce sites is the proper optimization of image data to assist the search engines in identifying the key focus of your individual product pages. Using correct identifiers in the image code builds relevancy strength for each individual product page and will provide further boosting in search engine ranking.<br /><br />SEM Work: A Year Round Commitment<br />Search Engine Optimization is an ongoing process as search engines regularly change their search algorithms to rank certain website elements with more importance and other elements with less importance. Because search engines alter their algorithms and metabolize website content so frequently, it is highly recommended that you perform SEM work on at least a quarterly basis to maintain and improve search engine rankings.<br /><br />It is simply not enough to ensure that your site ranks high when the initial site optimization goes live. You must constantly stay a few steps ahead of the competition, which is targeting the same keywords. Even if your site has top rankings for many phrases, SEM will be required to maintain those rankings over time. It is also important to consistently expand website content to target new relevant phrases as well as develop off-site content and linking strategies.<br /><br />Search Marketers work hard to discover new marketing opportunities to drive relevant traffic to your site every day. Attracting visitors by authoring optimized rich content is only part of the equation. This content has to effectively convert visitors into customers by placing "call to action" elements on the page.<br /><br />Considerations For Ecommerce Product Catalogs<br />When developing an ecommerce marketing strategy, establishing a user-friendly product catalog is essential for high conversion rates. It is important for search engine visibility to have keyword rich product categories listed on your homepage. Also consider developing good category short and long descriptions as well as product short and long descriptions.<br /><br />Hire an SEO firm to research traffic patterns and degrees of competition for relevant search phrases. To capture traffic from searches, it is extremely important to integrate targeted, highly relevant keywords into your category and product names and descriptions.<br /><br />To improve search engine rankings, be sure to include the following elements in your<br />product catalog:<br /><br />· Keyword rich category names on the home page<br />· Category short and long descriptions<br />· Keyword rich title tags for your category pages<br />· Keyword rich product names<br />· Keyword rich title tags on your product pages<br />· Keyword rich product short descriptions of at least 1-2 sentences<br />· Keyword/content rich product long descriptions consisting of several paragraphs of text, bulleted lists of product highlights and benefits, and support files such as PDF, EXE, and <span style="font-style: italic;">PPT</span><br />· Multiple quality product images<br /><br />Conclusion<br />For an ecommerce website, gaining targeted traffic is essential for making online sales conversions. Investing in search engine marketing while establishing an ecommerce marketing strategy will pay off substantially, especially if it is incorporated early on in development. Remember to perform SEM work on a regular basis in order stay ahead of competition, and concentrate on well-researched, relevant keywords.<br /><br />Rachel Messina is a writer and Internet marketing specialist with Mountain Media, a firm that provides ecommerce solutions including ecommerce marketing strategy development.<br /><br />Article Source: http://EzineArticles.com/?expert=Rachel_Messina<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-2964257409801344967?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-42071624863113387082009-08-15T23:07:00.000-07:002009-08-15T23:09:28.372-07:00Michael Jackson MerchandiseBy <span style="font-weight: bold;">Ray Sherman </span><br /><br />Since the news of his death, it seems everybody is buying <span style="font-style: italic;">Michael Jackson merchandise</span> as fast as the sellers can get it out! What are they buying and is it worth anything? The value of this type of memorabilia is not generally established with a cut and dry formula. It is determined by the collector and how the circumstances of the time at hand affect his decision to buy, and why.<br /><span class="fullpost"><br />Most of the Michael Jackson collector items are bought from avid fans and it holds much more sentimental value than monetary investment value. And that is a good thing! Collecting is rarely done for profit alone. It's a hobby and supposed to be fun. Of course, there are many pieces of Michael Jackson merchandise that is valuable in the money sense, but generally speaking, the masses of people are looking for keepsakes, mementos and tribute or memorial type products at this time.<br /><br />Some items of value would be autographs, vintage concert shirts and dolls or action figures from the Thriller era. Autographs or signatures cannot, of course, be produced anymore and therefore hold a lot of value, especially unique one of a kind types with a COA. (certificate of authenticity) The original vintage t-shirts and jerseys from the concert days are also somewhat valuable, especially if they are in good condition. The toy dolls are another item that hold value, the originals from the 1980's, and if sealed in the original box all the better.<br /><br />The vinyl, original Thriller and Bad Lp albums (and Jackson Five records) also hold their value. Interesting about Michael Jackson's Lp's, especially Thriller, is that this was around the start of the CD age and it makes old albums a "must have" for any collector of Michael Jackson memorabilia to own and add to his display.<br /><br />No doubt new merchandising and marketing of "The King of Pop" is going to be fierce for at least the next year. Most of this stuff is not very valuable, sentimentally or monetarily, to a collector, nor will it ever be. The good stuff is out there now!<br /><br />People are going crazy emptying their attics and basements in search of of Michael Jackson items they stashed away years ago in order to make a few bucks today. That stuff is the real deal and there's lots of it out there right now for people who want it, either as a sentimental collector or a serious collector in search of rare, vintage Michael Jackson merchandise from years gone by.<br /><br />Lately, Michael Jackson collectors are having no trouble finding the merchandise they need to complete their collections. From the Jackson Five days to the Thriller era, it's a virtual buffet out there for Jackson merchandise! Whether you are looking to start a collection or just want to own a piece of memorabilia from this great American icon, there's never been a better time to find your favorite "King of Pop" collectible. Learn more, visit now at: http://www.MichaelJacksonCollector.com<br /><br />Article Source: http://EzineArticles.com/?expert=Ray_Sherman<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-4207162486311338708?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-31539691823860415662009-08-15T22:41:00.000-07:002009-08-15T22:42:54.497-07:00The Fashion Design and Merchandising PartnershipBy <span style="font-weight: bold;">Tim Yu </span><br /><br /><span style="font-style: italic;">Fashion design and merchandising </span>go hand in hand down the runway of the fashion world. Fashion merchandising involves the business side of fashion and offers great opportunities for people who love fashion and want to have a career in buying, product development, management, or fashion marketing. Fashion design and merchandising are demanding jobs but also very rewarding.<br /><br /><span style="font-weight: bold;">The Job Of A Merchandiser</span><br /><span class="fullpost"><br />A merchandiser is involved in every stage of the process. Fashion design and merchandising are connected from design to sales. The merchandisers advise the designer on market trends, get all specifications from the project buyers, get samples approved and negotiate the price of the final sale. They are also responsible for making sure that consignments are delivered to the customers according to schedule. In the world of fashion design and merchandising it is the merchandisers who will usually have bottom-line responsibility for all projects or departments during the various levels of their careers. Most work in fashion design and merchandising involves juggling past, present, and future work. Merchandisers spend a great deal of time evaluating sales from previous time periods in order to properly plan and decide goals for future sales. In fashion design and merchandising, it isn't just about shopping; with fashion design and merchandising the merchandisers must be able to analyze and create a complex business plan aimed at specific buying habits and customers. This requires an ability to forecast trends and then translate them into a profitable business plan for the company.<br /><br />Anytime a decision is made to create a fashion product and offer it to the consumer, even if it is a kids fashion design or a costume, fashion merchandising is involved, including product development, buying, marketing, or management of the product. Even if it's just deciding which mannequin should face which direction -- odds are good that someone involved with fashion merchandising has the final "OK".<br /><br />As with most fashion jobs, the key is to start with disciplined study to direct your talent into a successful career. With the fashion design and merchandising fields there are also many opportunities -- whether you're in school or not -- for internships. These internships should be considered vital for advancing your career. Indeed, any work with experienced industry connections -- be it in a design house or in retail -- provides a key stepping stone for students to meet important industry personnel who have open positions and knowledge to share within the <span style="font-style: italic;">fashion design and merchandising</span> field.<br /><br />Tim Yu is the owner of e-FashionSchool.com providing information on beauty tips and fashion advice about a variety of topics, such as Fashion Design, Fashion Trend, Teen Fashion, Famous Designer and etc. Go to http://www.e-FashionSchool.com for more information.<br /><br />This article is free for republishing by visitors provided the resource link is retained.<br /><br />Article Source: http://EzineArticles.com/?expert=Tim_Yu<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-3153969182386041566?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-55871268192399615542009-08-15T22:38:00.000-07:002009-08-15T22:40:33.878-07:00Seasonal Fashion MerchandisingBy <span style="font-weight: bold;">Gaurav Doshi</span><br /><br /><span style="font-weight: bold;">Introduction</span><br /><br /><span style="font-style: italic;">Seasonal merchandising</span> refers to the process of merchandising that is the management of products and stocks according to the seasonal trends or fashions prevailing in the market. <span style="font-style: italic;">Seasonal merchandising</span> is fast becoming the mantra in the Indian retail scenario.<br /><br /><span style="font-style: italic;">Seasonal merchandising</span> has its own benefits as well as limitations. The following points analyze the concept as a whole:<br /><span class="fullpost"><br /><span style="font-weight: bold;">Accurate forecasting</span><br /><br />In order to generate more sales through seasonal forecasting, it is necessary to be able to forecast the market trends accurately. You should have a fair idea of what is in demand in the international market and in other markets in your country. A trend might be very popular in one country, but it might not have the potential to dominate the national market. You should have the ability to determine which trend is just a passing fad and which one is likely to become popular and manage your stocks accordingly. A wrong forecast can lead your firm to great troubles.<br /><br /><span style="font-weight: bold;">Timeliness</span><br /><br />Timeliness is the key to successful seasonal merchandising. While deciding to stock a particular product, you should ensure that you are not bringing in a trend earlier than its time. At the same time, you also need to ensure that you are not stocking an outdated item. You have an added advantage over other retailers if you are able to spot a trend and be the first to stock it in your store.<br /><br /><span style="font-weight: bold;">Customer base</span><br /><br />While undertaking seasonal merchandising, you should have a fair idea of what customers each type of seasonal product would attract. Sometimes, products that are in fashion may attract only a specific class of customers, while some other products might attract a large number of customers. This gives an idea of how much of the product should be stocked and situations like overstocking and understocking can be avoided.<br /><br /><span style="font-weight: bold;">Managing risks</span><br /><br />You should have well-planned strategies for risk management in order to make seasonal merchandising successful. In case overstocking happens, you should take into account ways for stock clearance, discounts and exploring other potential markets. Some retailers have well-defined sections such as core products and seasonal products. Core products are the basic or classic products offered by the retailer, while seasonal products are those that are currently in fashion.<br /><br />View Full Article<br /><br />Copyright © 2007<br /><br />Fibre2fashion.com emerged as one of the Biggest B2B platform for Textile, Apparel, Fashion &amp; Retail Industry. Find Latest Jobs, Fashion Jobs, Hottest Jobs, Textile Jobs, Apparel Jobs, Retail Jobs, Sales Vacancies etc.<br /><br />Article Source: http://EzineArticles.com/?expert=Gaurav_Doshi<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-5587126819239961554?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-11912368049768981202009-08-13T21:39:00.001-07:002009-08-13T21:41:02.144-07:00Segmentation in Email MarketingBy <span style="font-weight: bold;">Khurram S Zaveri</span><br /><br /><span style="font-style: italic;">Segmentation</span> is an added advantage of email marketing but it is not being used widely. Marketers can focus on certain group of email addresses by properly segmenting their database. It can also provide complete report that in which areas your <span style="font-style: italic;">product</span> is getting good business and where it isn't. Marketers or business owners collect information about their customers and subscribers such as address, city, gender, country and interests. This information is kept in your free bulk email software database in proper format so that you can retrieve it according to your query. The basic purpose of your email marketing is to provide information to your potential customers about your products and services. You can divide your collected data in segments to focus on your email marketing campaign.<br /><span class="fullpost"><br />• Websites ask visitors to select their interests and preferences in the process of taking information from them. Mostly companies don't use it but if they send emails to people showing interest in your products and services then the effectiveness of your emails would be increased.<br /><br />• You can create separate lists of email contacts based on gender, location, language, hobbies etc with the help of free bulk email software. There are many items such as clothing with which you need to focus on certain lists of email addresses.<br /><br />• Some websites entice their subscribers or customers to click on an item to judge their interest. You can target only that segment of email addresses which are interested about products in your industry.<br /><br />• You can collect information about purchased products from your subscribers to know what kind of products they are interested in. Save the information in your free bulk email software to run your marketing campaign according to your requirements.<br /><br />• You can segment your subscribers based on their likes and dislikes. It will help to focus on a certain segment of your email list according to your requirements.<br /><br />• You can also focus on the<span style="font-style: italic;"> segment</span> of your email list belonging to a country. In this way you will focus on a single country and its culture to get good response from readers. If you target incorrectly then it is possible that you will get low response. Moreover if you send the same email message to different countries at the same time then it is possible that your recipients would not be as responsive.<br /><br />• Similarly, you can segment your email list according to age groups. There is a wide variety of products and services which are suitable to different people according to their requirements. You can market your products and services to a certain age group to get good response.<br /><br />If you want to perform limited functions then free bulk email software can be used to handle them. But for complete functionality and features you need to buy a powerful software tool.<br /><br />Khurram Zaveri is a well known newsletter software expert. He is the creator of Spryka ePostMailer, a popular email newsletter software.<br /><br />Article Source: http://EzineArticles.com/?expert=Khurram_S_Zaveri<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-1191236804976898120?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-51662122395881793832009-08-13T21:37:00.000-07:002009-08-13T21:38:51.502-07:00Recovery of PPT FilesBy<span style="font-weight: bold;"> Lina Rezy</span><br /><br />There are million of people who use Microsoft Office Package and many of them know about the Microsoft Power Point. This is a presentation program that was created by Microsoft. This comes in the package of MS Office. The MS Power Point is used by many people. This is helpful for all those who need to demonstrate something visually on the computer through slides. This is useful for everyone whether they are students, business people, trainers etc. They like to show their presentation through Power Point either on slides or projectors. There are various special features of Power Point which make the presentation unique. It has the feature of Animation and sounds that makes it special and extraordinary.<br /><span class="fullpost"><br />Sometimes an improper activity happens when your presentation files get lost or corrupted. The entire files on which you have worked so hard get accidentally lost or damaged. All your labor gets wasted if you don't do something to save them. Many people have lost their precious data as they don't know what to do in this situation.<br /><br />But now you don't need to be worry. As Software Companies are making such type of software, which quickly recovers every kind of corruption from the Presentation files. There are best Power Point Recovery Tool which easily repairs and fixes all deleted master slides, images, objects, animation, texts, sound, auto shapes and other essentials of the Power Point slides.<br /><br />The Features of Repair Software includes:-<br /><br /> 1. Recover Graphics, images and other objects.<br /> 2. Recovers and extracts all the text.<br /> 3. Recovers and restores original formatting.<br /> 4. Recovers Deleted Files and OLE objects.<br /> 5. Recover fields, hyperlinks, headers and footers.<br /> 6. User friendly interface, no technical skills required.<br /><br />The <span style="font-style: italic;">PPT Repair Software</span> works in different modes to perform the repair process in fast mode. This supports almost all the versions of Microsoft Power Point and run on both the windows and Macintosh Operating System. Download the Software and see the benefits on recovering all the corrupted Power Point files. The simple step to run the Repair Software is given below:<br /><br /> 1. After installation the software in your computer, select the corrupted Power Point Presentation (.ppt, .pot, .pps) files.<br /> 2. Select the mode of recovery.<br /> 3. The Software will start repairing the Power Point files and retrieve all the information present in that file.<br /> 4. Restore that file in a readable format.<br /><br />Lina is an expert writer. She has written many articles on software. Here she tells you about the uses of PPT Repair.<br /><br />Article Source: http://EzineArticles.com/?expert=Lina_Rezy<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-5166212239588179383?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-46547710916473262762009-08-13T21:35:00.000-07:002009-08-13T21:37:23.623-07:00Promotional MerchandisingBy<span style="font-weight: bold;"> Ron Maier Jr.</span><br /><br /><span style="font-style: italic;">Promoting </span>your <span style="font-style: italic;">merchandise </span>encompasses your store displays, lighting, promotional materials and your store fixtures. Your marketing approach should include all of these areas and each should be heavily weighted. You can increase your sales by researching pricing and offering promotional sales, but you should also seriously consider product positioning and <span style="font-style: italic;">merchandise presentation</span>. The decisions you make should reflect the style and brand image that you wish to portray. Keep your customers in mind and be a little creative while you consider the research that you've done.<br /><span class="fullpost"><br />Your store displays will give the general feel of your store to your customers. Budget wisely and consider what impression that you want to make. This is also where you can make the most of the space that you have available. Slatwall systems make the most of the space. You can display floor to ceiling with a free-standing or installed slatwall system. A slatwall system is a shelving system that consists of shelves, hanging bars and display panels. Many different styles and finishes are available. Choose one with your stores theme and feel in mind. Chain link and brushed metal give an urban feel, while glass and dark woods give a more elegant impression. You can display more than just clothing on a slatwall system. Jewelry, belts, sporting goods and shoes are all displayable. Slatwall accessories can help you make the most of your space. Hooks, hanging rails, bars and shelves provide places for just about any kind of merchandise to be displayed. Whether you choose a system that fades into the background and floats your merchandise, or you choose one that makes a statement, you're sure to find a<span style="font-style: italic;"> merchandising solution</span> that works for you.<br /><br />Your next consideration is lighting. Lighting can draw attention to your most prominent products or help promote a sale. It can also light up areas that may not always be visible to your employees and help reduce shoplifting and theft. Lighting considerations should extend into your dressing rooms for this purpose as well. Thieves are less likely to steal in a well lit environment. It sends a signal to them that they may be being watched and makes them more uncomfortable when they're considering shoplifting. Your window displays should have great lighting to attract people to your store. Spotlighting central features is important. Interesting lighting design catches the eye and helps you have more success with your advertising efforts. Use bright lights in your counter displays and around the higher priced or smaller items that could be more easily stolen. A little creativity in this area could cut down on your losses and boost your sales in one easy step.<br /><br />Use signage and lighting together to promote a sale. Signage should be used in your dressing rooms to let people know that shoplifting will not be tolerated. Let people know that cameras may be in use in the store. Signage placed in your window displays or outside of the store can alert potential customers that you are having a sale or that new products have arrived. Promotional merchandising doesn't need to be expensive to work, but keep in mind that the benefits of utilizing every aspect of these materials can not only make your store more appealing, but cut down on losses and gain new customers as well.<br /><br />About the Author: Ron Maier is the Vice President of S &amp; L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit http://www.slstoredisplays.com .<br /><br />Article Source: http://EzineArticles.com/?expert=Ron_Maier_Jr.<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-4654771091647326276?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-89074408522810175362009-08-13T21:31:00.000-07:002009-08-13T21:34:23.954-07:00Retail Display - Improving Your Store Image by Featuring Established BrandsBy <span style="font-weight: bold;">Tran Tom</span><br /><br /><span style="font-weight: bold;">YOU ARE WHAT YOU SELL</span><br /><br />Establish your retail brand equity that positively influences consumer behavior and make your address the preferred place to shop.<br /><br />Research on purchase behavior in the US reinforces the importance of in-store advertising solutions given that the majority of buying decisions are made at the point of sale. As new products are released to the markets every day, creative display solutions are the key element to promote your brand. According to POPAI (Point of Purchase Association International)retail displays account for around 60% of total purchase volume made in-store.<br /><span class="fullpost"><br />An inviting store environment that includes attractive retail display design significantly affect shoppers' perception of merchandise quality and price level tolerance. It is proven that a pleasing shop atmosphere with a professional employee image build customer trust and encourages visitors to stay longer, visit more regularly and purchase more. This is one of the most important efforts to make to establish differentiation from competitors and ensure higher margins.<br /><br />Feature your big dollar products on an eye-catching retail display<br /><br />A way to improve your retail image is to showcase well established brand products on an attractive retail display, which significantly improves the first impression of visitors. This is the most determining aspect for shoppers to associate the overall quality of your store environment. In other words if you present recognizable quality brands on a featured retail display at a dominant location, this impression will automatically spill over to your store's image.<br /><br />Brand awareness can be supported or enhanced by integrating graphics and signage to demonstrate special product information that decides whether or not customers accept to spend a higher amount for the featured merchandise. Communicate advantages or lifestyle values that makes this item special and coveted.<br /><br />If you fail to promote your heavy dollar product on a high class retail display and provide a quality focused shopping experience, unavoidably your store will be associated with a budget mart with cheap no-name merchandise. You miss the opportunity to sell high margin products to prospective shoppers who choose to make brand purchase from your competitor with a higher rated store image.<br /><br />Invest in a custom design solution to target your customer base<br /><br />Custom retail displays are the most effective investment to make when you aim at highlighting brand products and achieving higher margins. Attractive retail display design is crucial for every successful retail location as the overall impression of your store environment are heavily influenced -- not only by what you sell -- but also by the way your products are presented. Additionally custom tailored retail display can draw attention from a targeted customer base by serving their design preferences and stand out from the competition.<br /><br />Visit the leading designer of Custom Retail Display with a customer base of over 3500 companies from FORTUNE 500 to local retailers. Discuss your program and get design inspiration from our custom Pop Displays.<br /><br />Article Source: http://EzineArticles.com/?expert=Tran_Tom<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-8907440852281017536?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-40033076582370172072009-08-11T22:42:00.000-07:002009-08-11T22:43:51.776-07:00PowerPoint Viewer – Copy Protect, Control Use and Monetize ContentBy <span style="font-weight: bold;">Philip McCready</span><br /><br />Daily, companies lose control of vital <span style="font-style: italic;">PPT documents</span> and weaken their competitive advantage. Particularly at risk are:<br /># Training and consulting companies whose key intellectual assets are in PowerPoint®.<br /><br /># Company management delivering sensitive business presentations to investors.<br /><br /># Brokers, financial/legal advisers with a high duty of care to protect client information.<br /><span class="fullpost"><br />Copyright alone does not provide sufficient protection. In consulting, it is common for associates to take, use and modify the work of others for their own purpose. SoftShield™ Protection System prevents this by blocking all editing and copying, including screen shots, printing, ‘save as’ and piracy software etc. So you can provide your consultants in the field, for example, with your most robust training/consulting materials or sensitive data, without the danger of them reselling those materials, or even copying source text/images and sharing it.<br /><br />For regulatory compliance, firms now must show they have 'taken reasonable steps' to prevent others from changing the content of PowerPoint documents, especially in the Pharmaceutical, Insurance or Financial Services industries. Using a robust software solution like SoftShield™ is one way to demonstrate to others that such care has been taken. Look for the following capabilities from your document protection solution:<br /><br />- Preventing all copy, editing and print functions, including piracy software;<br /><br />- Providing trainers with familiar PowerPoint functions and controls;<br /><br />- Allow admin staff to update/change users' viewing rights remotely;<br /><br />- Apply different business models: demos, pay-per-view, try-before-buy and document leasing;<br /><br />- Change the business model effortlessly by emailing users a simple file attachment.<br /><br />How it works?<br /><br />PowerPoint® files are converted to a<span style="font-style: italic;"> Secure</span> <span style="font-style: italic;">PPT format</span> using a conversion tool. The new file plays on a Secure PowerPoint® Viewer that is built into the file itself. This means that users simply click on a file to open it. The<span style="font-style: italic;"> Secure</span> <span style="font-style: italic;">PPT plays</span> like a normal slideshow with all the controls trainers are familiar with, e.g. slide animation, notes, PowerPoint backgrounds and PowerPoint templates etc.<br /><br />All editing and copying is blocked, including screen shots, printing, ‘save as’, including piracy software that captures screen content. So you can distribute your most robust or sensitive material with confidence; and it will play on any windows enabled computer.<br /><br />When the<span style="font-style: italic;"> Secure PPT </span>is created the option exists to ensure that the Secure PPT will only open when the correct hardware Key (dongle) is plugged into the computer’s USB port. This key allows you to control viewing rights remotely (by expiry date or number of views). The ability to control viewing rights remotely creates vast potential for reaching new markets, licensing and collecting revenue effortlessly. Companies gain a huge advantage over their competitors that do not protect or secure revenue from their intellectual assets.<br /><br />Secure PPTs are easily distributed by email, CD or download. From an end user's perspective, the folder containing the secure presentation is simply copied to the consultants’ laptop or clients' system. After a simple one-time setup, the material plays like a normal PPT, though if required, a SoftShield™ Key with valid use rights must be present. We provide backup keys incase the main key is lost.<br /><br />When an end user seeks additional viewing rights, they can simply download a file from the vendor’s website or make a request to admin staff. The viewing rights update is sent as a file attachment which the user clicks on and applies. This means that extending viewing rights or changing 'terms of use' can be done quickly and at minimal cost.<br /><br />For a simple, easy-to-setup trial, visit our web site or email your request.<br /><br />We would like to hear from Business solutions resellers interested in joining our network.<br /><br />http://www.soft-shield.com<br /><br />Philip McCready is CEO of SoftShield, LCC. SoftShield, LLC is a pioneering IT company that specializes in developing IP protection solutions in business services. Contact: info@soft-shield.com.<br /><br />Copyright 2007 - SoftShield, LCC. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, and give the author name credit. Microsoft, PowerPoint is a registered trademark of Microsoft Corporation in the United States and/or other countries.<br /><br />Article Source: http://EzineArticles.com/?expert=Philip_McCready<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-4003307658237017207?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-65574314251479651132009-08-11T22:40:00.000-07:002009-08-11T22:41:10.803-07:00Online Powerpoint Presentations - Taking Education To Your HomeBy <span style="font-weight: bold;">Dean Forster </span><br /><br />Since the time of its inception, the <span style="font-style: italic;">Microsoft PowerPoint</span> has captured the imagination of millions of people worldwide. It has never been easier to make as well as present presentations in gatherings, parties or seminars. Added to this are the features like animation styles, images as well as the templates that the PowerPoint suites provide. One could use any design template, add pictures to it and assign animation to text to make the presentation look attractive. All these features, though very enticing and attractive, result in overheads on space and processing time for the computer. This is where one would realize that making online PowerPoint presentations would be much more cumbersome and time consuming than presenting it directly.<br /><span class="fullpost"><br />Though online <span style="font-style: italic;">PowerPoint presentations </span>have their disadvantages, they are really helpful to people who don't have any other option or people who don't mind consuming bandwidth over it. Coming to the disadvantages that online PowerPoint presentations cause are numerous but can be solved easily. For example, the first problem is that while making an online presentation, both the parties should have Microsoft PowerPoint installed on their computers. The second problem is the sheer size of a well made presentation and the resources needed to download it and save it on the computer in turn. In case of broadband capacity bandwidth, it is easy to stream the files without delay but in case of dial up connections, the direct download of files becomes downright impossible.<br /><br />Looking on the brighter side though, online PowerPoint presentations are a very powerful tool in the education industry. Teachers sitting in a corner of the world, equipped with an Internet connection and Microsoft PowerPoint can design presentations and teach students in another corner of the world, equipped with the same 2 things. This is the founding principle of all online educational courses, which enable students to pursue their education online.<br /><br />While preparing an online PowerPoint presentation, one should try to keep the number of slides to a bare minimum, pack the slides with facts and add, if none, frugal extraneous information. Animation effects on text should optimally not be used for best performance and pictures should be scaled down to a size where they are visible and understandable and yet do not occupy a lot of space. For the purpose of narration to accompany the speech, Microsoft PowerPoint provides options to record speech over the slides, thus ensuring that the speech moves along with the text and no one is required to control the presentations.<br /><br /><span style="font-style: italic;">Microsoft PowerPoint</span> also provides various other plug-ins which enable the user to convert the .ppt (general PowerPoint file extension) to a .doc, .txt or a .html file (Document, Text and HTML extensions respectively). This helps in using only the textual outline of the presentation which requires much lesser space than a normal .ppt file. In the worst case, one could also take snapshots of their slides and use them instead to make the presentation.<br /><br />While creating an online <span style="font-style: italic;">PowerPoint presentation</span> one has to keep in mind that the end product is to be distributed over the internet and thus should be easily downloadable by anyone who wants to use it. Another thing to remember would be to provide only necessary and important information along with the slides. This not only ensures ease of use but also saves time and space.<br /><br />Read more at http://www.makingfinancialpresentations.com<br /><br />For more information on Making Presentations including effective Powerpoint presentations visit => http://www.makingfinancialpresentations.com<br /><br />Article Source: http://EzineArticles.com/?expert=Dean_Forster<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-6557431425147965113?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-35219018742595852702009-08-11T22:38:00.000-07:002009-08-11T22:39:21.672-07:00How to Convert PowerPoint Files to DVD - Put a PowerPoint Presentation on TV!By <span style="font-weight: bold;">Vikram Singh</span><br /><br />Have you ever created a <span style="font-style: italic;">PowerPoint Presentation</span> only to face the annoying predicament of not having access to a computer or laptop to show your audience? Don't worry it has happened to the best of us and the greatest solution I found was to burn your PowerPoint files on DVD, that way you can easily store and share them with anyone, as almost everyone has access to a TV and DVD Player these days. So if you wish to learn how to convert PowerPoint Files to DVD and be able to "Put PowerPoint on TV" then continue reading as I will show you a couple of methods to carry out the procedure.<br /><span class="fullpost"><br />I have conducted a fair bit of research on this topic, as I faced this problem a while back, and after surfing the net for hours I finally found a couple of methods that allow you to Convert PowerPoint presentations to DVD easily.<br /><br />The first way to convert PPT Files To DVD is to use a screen capture software. One of the best software's to carry out this procedure would be Camtasia Studio, you would first have to capture the screen while the slideshow is playing and once it is done you will get a video file such a AVI or WMV. You then convert this file into DVD format and use a burning tool Such as Nero to burn the video onto a DVD Disc. The only problem with this procedure is that you would have to obtain two pieces of software ( e.g. Camtasia and Nero also Camtasia is quite expensive) and also when you burn the Presentation onto DVD you cannot control the presentation by a remote control for each slide, You can Only watch it as a full movie. Not to mention if you are new to using Camtasia Studio then it can be a fairly tricky and complicated procedure.<br /><br />The other way to Convert and Burn <span style="font-style: italic;">PowerPoint Presentation</span> onto DVD would be to use a professional PowerPoint to DVD converter software. These programs are specifically designed to convert PPT Files into DVD format and they have a built in burning tool that allows you to burn them onto DVD aswell. The whole procedure can be carried out by simply clicking a few buttons and then sitting back and letting the software do the rest.<br /><br />The software that I recommend and use is, Wondershare PPT2DVD, it offers a Free Download, and is one the first and best PPT To DVD Converter software around. The great thing about the software is that it can perfectly convert PowerPoint presentations to DVD without losing the animations or transitions. Furthermore you can control each slide when you play it on TV with a remote, just like you were watching it in PowerPoint.<br /><br />Therefore for anyone out there who wants to Convert PowerPoint Files to DVD you can either use the screen capture method by using Camtasia and then Nero to burn the DVD. Or if you really want keep your original creation, and be able to Put the PowerPoint Presentation on TV without losing any animations and transitions and also control the slides, then get a hold of Wondershare PPT2DVD. It is free to download, and will convert and burn your PowerPoint Files onto DVD within minutes. Check out the link below for detailed instructions on how to use the software...<br /><br />Looking To convert <span style="font-style: italic;">PowerPoint Presentations </span>To DVD? All you need to do is get a Hold of the Right Tools and it can be done quite easily; learn more on how to Convert PowerPoint To DVD. One particular tool that I use to convert and burn <span style="font-style: italic;">PPT Files</span> To DVD is Wondershare PPT2DVD (Free Download), it allows you to Convert PowerPoint to dynamic video rather than a series of static images; and also Retain all animations, sounds, video clips, timings and even internal hyperlinks.<br /><br />Article Source: http://EzineArticles.com/?expert=Vikram_Singh<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-3521901874259585270?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-36340802715484064202009-08-11T22:34:00.000-07:002009-08-11T22:37:33.875-07:00Are You Interested In Getting A Job As A Retail Merchandiser?By <span style="font-weight: bold;">Emma Martin </span><br /><br />If you've spent any time working in retail or as a mystery shopper, you might want to take a look at<span style="font-style: italic;"> retail merchandising </span>as another interesting <span style="font-style: italic;">job opportunity</span>, particularly if you prefer to be an independent contractor with a flexible schedule.<br /><br /><span style="font-weight: bold;">All types of </span><span style="font-style: italic; font-weight: bold;">Merchandising Jobs</span><span style="font-weight: bold;"> Available</span><br /><span class="fullpost"><br />There's a great variety in the types of <span style="font-style: italic;">merchandising job opportunities</span> available, but the main one is where manufacturers hire merchandising firms to make sure that their products are always well-displayed and kept current and fully stocked in retail stores. Other types of merchandising jobs involve product demos to customers (food tastings at Costco, etc) or product training and demonstrations for retail staff associates during new product launches. I worked for several months merchandising books and magazines in several big box stores every week for about 10 hours a week which involved pulling old magazines off the shelf and shipping their covers back to the magazine company, putting new magazines on the racks and generally making sure that the displays were clean and dusted and all the display signage was visible and in good condition. I also merchandised sunglasses in several drugstores a couple of times a month.<br /><br /><span style="font-weight: bold;">Flexible Schedules</span><br /><br />With the exception of product demonstrations which usually happen on weekends, merchandising is generally a Monday to Friday job that needs to be done during business hours, often early in the day in order to avoid peak shopping periods. So if you're looking for a second job after your regular workday ends, you'll probably want to try something else, but merchandising is the perfect job for anyone with a flexible schedule during the day. As long as I finished my route every week, it was up to me to decide what days I wanted to work and how many stores I'd visit in a single day. I was easily able to fit the work into an already busy schedule.<br /><br />Many merchandisers work part-time servicing a small number of stores every week, but it is definitely the type of job that can scale up to full-time if you find you really enjoy it and there are even opportunities to move into management or become a member of a reset team that travels within a region doing large-scale resets of displays and merchandise.<br /><br /><span style="font-weight: bold;">Where the Jobs Are</span><br /><br />If you are in the US and are looking for a<span style="font-style: italic;"> retail merchandising job</span>, the best place to start is with the National Association for Retail Marketing Services (narms.com) who maintain a very active job bank. Just add your profile to their website, and you'll start getting job opportunities posted to you as they become available in your area. Craigslist is another possibility. Just search the job postings with keywords such as "merchandising", "product demos", etc. Many retail merchandising jobs requires at least some retail experience, but if you've ever done mystery shopping that counts, and there are plenty of opportunities that don't require retail experience specifically since much of the work is easy to learn.<br /><br />Emma Martin has made a career out of trying different careers. If you'd like to learn more about merchandising jobs and some things to keep in mind as you consider job offers, visit her guide on How to Get a Merchandising Job. She's also written about her experience working as a mystery shopper with tips for anyone who's thinking about doing it themselves.<br /><br />Article Source: http://EzineArticles.com/?expert=Emma_Martin<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-3634080271548406420?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-84889562353827974482009-08-11T22:32:00.001-07:002009-08-11T22:33:43.678-07:005 Ways to Put PowerPoint Presentation on WebBy <span style="font-weight: bold;">Sunny Qing</span><br /><br />Want to share your original and <span style="font-style: italic;">creative presentations</span> with others all over the world? Putting PowerPoint presentation on Web sounds a good idea. Especially in this era of Internet on which everyone can view various resources using their computers.<br /><span class="fullpost"><br />Here are 5 different ways to put PowerPoint presentation on Web. Each way has its cons and pros.<br /><br />Method 1 Upload and link<span style="font-style: italic;"> PowerPoint</span> File directly<br /><br />Yes, you could just upload PowerPoint file to your web site and link to it. Visitors click and download the file to view the presentation on their computers.<br /><br />Cons<br /><br />Visitors should download the presentation before viewing.<br />Visitors should install PowerPoint app or PowerPoint viewer to view it.<br />The presentation file may have a big file size.<br /><br />Pros<br /><br />Just upload your presentation to your Website and link to it.<br /><br />Share your presentation with all the animations and special effects.<br /><br />Method 2 Share presentation on Slideshare.net<br /><br />Slideshare.net is a famous presentation sharing website. Think of it as something like YouTube for slide shows. You can upload your presentations in PPT, PPS or POT formats to SlideShare and they're converted into shared media.<br /><br />Cons<br /><br />All the animations, multimedia files in the presentation will disappear.<br /><br />Pros<br /><br />The presentation can be viewed on any computers.<br /><br />Method 3 Publish as HTML web page<br /><br />PowerPoint lets you save your presentation as HTML, as a web page (Office button -> Save As -> Other Formats, and then choose Web Page in the "Save as type" pull-down menu).<br /><br />Cons<br /><br />Each slide is saved as a separate image, with its own page, so you have to upload an entire folder of files to your server.<br />It will not display properly for website visitors who aren't using IE.<br /><br />Free open source software may be a stronger choice in this instance. OpenOffice Impress, the PowerPoint look-alike from OpenOffice.org, lets you create a PPT presentation from scratch, and it will also convert an existing PowerPoint presentation to HTML in a form that's compatible with a broader range of browsers.<br /><br />Method 4 Flash it using Wondershare PPT2Flash<br /><br />Actually, OpenOffice even offers to export your presentation as a Flash (SWF) format, but animations will disappear.<br /><br />Wondershare PPT2Flash (http://www.sameshow.com/powerpoint-to-flash.html#110), an add-in of PowerPoint, lets you convert PowerPoint presentation to Flash with one-click.<br /><br />3 steps to convert your presentation to Flash:<br />Download and install PPT2Flash -> Import PowerPoint presentation -> Click "Publish" to convert.<br /><br />Pros<br /><br />Has up to 90% reduction in file size after conversion.<br />Flash can be shown properly on any computers.<br />The conversion retains all the animations, hyperlinks, multimedia file in your presentation.<br />Flash is difficult to modify.<br /><br />Method 5 Record it using Camtasia Studio<br /><br />Download and install Comtasia on your computer and then follow the steps below.<br />Step 1, save your PPT file as PPS file.<br />Step 2, Set Camtasia studio to record the whole screen.<br />Step 3, Play your PowerPoint PPS file and Press F9 to start recording the screen.<br />Step 4, when you reach your last blank slide, Press F10 to tell Camtasia Recorder to stop recording. You will be prompted to save the captured slideshow, so choose a directory and enter filename.<br />Step 5, save your capture in SWF format.<br /><br />Cons<br /><br />It will a little time-consuming if there are many slides in your presentation.<br />Best way to publish your presentation on Web<br /><br />If you want to make animated and protected presentation on Web in minutes, converting PowerPoint to Flash using Wondershare PPT2Flash sounds downright elegant!<br /><br />Showing a Flash movie on web is most often as easy as uploading your SWF file to your web space and using a few lines of object/embed code (http://www.w3schools.com/flash/flash_inhtml.asp) to embed the file on your page.<br /><br />Camtasia can record the screen and sound when your play your PowerPoint, but should pay $299 to buy which is higher than PPT2Flash ($59.95). For Mac users, you can upload your presentation to slideshare.net. If you only want to create static presentation on web, using OpenOffice to export your presentation to HTML or Flash would be better.<br /><br />I hope you can use these 5 methods to share your presentation on web easily. Of course, if you have any other good methods, please let me know. Thanks!<br /><br />The author is an expert in E-learning who dedicated to providing the best solution of PowerPoint to Flash, also include some tips and tricks to make your life and work easier.<br />Want to learn more about PowerPoint to Flash? Go to this website now:<br />http://www.sameshow.com/powerpoint-to-flash.html#110<br /><br />Article Source: http://EzineArticles.com/?expert=Sunny_Qing<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-8488956235382797448?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-84977744744887835262009-08-10T20:03:00.000-07:002009-08-10T20:08:30.044-07:00Using Segmentation StrategyBy<span style="font-weight: bold;"> Larry Bauman</span><br /><br />Every industry is striated with different types of customers. Many companies only start the <span style="font-style: italic;">segmentation</span> process by determining the types of customers that are currently being served. By taking the next step to classify your customer base, the process actually begins to produce tangible, usable information that can help direct a variety of internal and external areas that are important. These areas include company core competencies, skill sets,<span style="font-style: italic;"> product development</span>, competitive advantages, and market selection to name just a few.<br /><span class="fullpost"><br />When speaking of a <span style="font-style: italic;">segmentation strategy</span> for your business, this strategy crosses over traditional boundaries set within the company. It takes into account other important issues such as market demographics, sales channels, operational implementation, and adaptable approaches to niche markets currently being served or targeted.<br /><br />Many companies are not aware of their own<span style="font-style: italic;"> segmentation strategy</span> that they have implemented. It has developed over a period of time as the business has grown. It has happened without forethought or a conscious effort to develop a strategy. By planning a segmentation strategy, business owners and managers can see greater opportunities develop from non-traditional core markets. The focus is actually widened to accommodate growth within current core markets as well as develop traditional and non-traditional niche markets.<br /><br /><span style="font-weight: bold;">Considerations for Determination</span><br /><br /><span style="font-style: italic;">Many companies choose to segment their business according to market</span>, some according to pricing structures and discounts, still others by customer class or product lines. These are easy to recognize and are generally the segmentation strategy that occurs by business inertia. The focus on traditional core markets tends to drive most strategic planning sessions because the comfort level is acceptable. By dealing with "the devil you know instead of the devil you don't," managers allow the core market sales channels to dictate future thinking and company direction.<br /><br /><span style="font-style: italic;">Adapting to market niches present other opportunities</span>. Today's product may fit the current customer base, but this will only be true until a better mousetrap presents itself. When managerial scope is limited solely to the core market, core customer base and current sales channels, the willingness to explore smaller niche markets also becomes limited. As a corporate culture, this can frustrate owners and top-level managers for years at a time.<br /><br /><span style="font-style: italic;">Core competencies should be considered when a segmentation strategy is being developed</span>. Corporate skill sets may include a tremendous ability to acquire other companies but have little knowledge of product development needs within markets being currently serviced. It could be argued that mid-level management should handle this area, but conversely they still have to be managed to have forward progress no matter what level they function within.<br /><br /><span style="font-style: italic;">Managerial skill sets vary with the individual</span>. When objectives are focused and consideration is taken into account for both corporate and individual core competencies, the company can make forward progress. It allows the individual to explore and develop products, customers, and markets beyond current core opportunities. It creates an atmosphere where non-traditional thinking provides new avenues to growth. These so-called "green-light sessions" initiate break through thinking and new plans to define what work is to be done to produce favorable results. By exploiting current company strengths, the new market development becomes a mindset and not a mind blower.<br /><br /><span style="font-weight: bold;">Demographic Considerations</span><br /><br /><span style="font-style: italic;">Demographics are a wonderful tool</span>. It provides you with a variety of information to make informed decisions. Criteria selection should be targeted to products in consideration for the specified market. Considerations such as age group, income level, and dollars spent within a category are important. Based on the product selection and the applicable market, criteria will vary. The same criteria should not be used for every market segment.<br /><br /><span style="font-style: italic;">Category stagnation should also be a consideration</span>. If the category is not growing, is it wise to implement a new segmentation strategy? My guess is no. Choosing the right demographic categories provides current market conditions within a buying group geographically. Historical data can also provide a very good barometer to potential success within certain market segments. Though the prediction is only a forecast, it is important to know the variables involved within the market segment prior to launching new company initiatives.<br /><br />No matter which categories you choose to use, the critical factor is using the demographics to predict or forecast success. The payoff is being right when the segmentation strategy is developed.<br /><br /><span style="font-weight: bold;">Competitive Advantages / Disadvantages</span><br /><br /><span style="font-style: italic;">A basic SWOT analysis is always a good place to start</span>. By knowing your company's strengths, weaknesses, opportunities, and threats you are able to outline your competitive advantages and disadvantages. The same tact can be taken for your current client base and the markets in which company products are being sold. This will provide you with two-thirds of the information on which to base your decision.<br /><br /><span style="font-style: italic;">The other one-third of the information will come from your competition</span>. Your competition is not an enemy. The competition can be one of your biggest assets in analyzing your opportunities and developing segmentation strategies. Competitive research has to be part of any company philosophy if it wants to expand markets and grow current market categories. It is crucial to understand how the learned information is disseminated within your company and who will be interpreting the data. It is usually best when the person doing the research is going to be the one making the critical decision involving the research. It provides first-hand information that has not been diluted or re-interpreted.<br /><br /><span style="font-style: italic;">A sound segmentation strategy can be formulated when based on reliable, competitive information</span>. The approach your competition has used or is currently using provides you with their 20/20 hindsight. It is a powerful tool when developing new approaches to current and potential market categories.<br /><br /><span style="font-weight: bold;">Adaptable Approaches</span><br /><br /><span style="font-style: italic;">Various approaches can be considered when developing your segmentation strategy</span>. The variables that you choose will dictate the type of markets you should pursue, niche or otherwise.<br /><br />•<span style="font-style: italic;"> Assemble your product universe of goods and services available to all segments</span>. Understanding what products can be cross-sold makes the process of segmentation much easier. It provides the company an opportunity to provide product and service bundling using same or similar collateral materials to maximize sales efforts in multiple markets.<br /><br />• <span style="font-style: italic;">Define and target your largest market segment by customer classification such as consumer or OEM manufacturers</span>. By targeting a single market segment, products and services can be tailored to fit the approach.<br /><br />• <span style="font-style: italic;">Define your niche products to various market segments</span>. Specialty products can be very important when making company growth assumptions. Without these types of products, the company growth is relegated to core products only and tend to force the company into a defensive position with competition: focusing strictly on selling what is available.<br /><br />• <span style="font-style: italic;">Choose a single demographic, industry, or geographic area in which to focus</span>. Simplicity can sometimes be the best and easiest approach. This singular focus creates intensity and excitement for the product(s) being sold, the customer base, and the company.<br /><br />• <span style="font-style: italic;">Cascade products and services throughout the entire customer base</span>. Small deviations in packaging or selected services, such as delivery, can provide market segments the opportunity to bundle products with the company. The same product can be sold to multiple markets.<br /><br />• <span style="font-style: italic;">Multiple products to multiple markets</span>. This strategy provides the luxury of selling some products and services to more than one market. There are a few issues that arise from this approach. Pitfalls include lack of sales focus, inflated inventory costs, and internal administrative issues can arise when dealing with multiple market segments.<br /><br />• <span style="font-style: italic;">Growth through new market development previously untapped</span>. Pioneering is a difficult process today. Most companies acquire companies to provide a segmentation strategy for niche market product needs, particularly where the same or similar services are being provided by the company being acquired.<br /><br />• <span style="font-style: italic;">Differentiate through pricing, quality, service or attitude</span>. Being different does not necessarily mean being less, but providing value at a reasonable price. Quality is associated with the pricing differential. Service and attitude should remain constant, no matter the market segment target.<br /><br />Companies may choose a single or multiple approaches to define a market segmentation strategy. Company size is not an issue. Every company has core products and services for specified industries and customer groups. Developing a specific strategy will determine a plan for sustained and future growth prospects in the industry in which you are working.<br /><br />Sales and marketing departments should be constantly looking at the possible market segments that would best serve the company with the current set of products being sold. By developing niche markets with niche products, the opportunity for growth expands exponentially. Core products will always sustain current markets being serviced by the company. Core products are easiest to track when competition is being targeted and additional market share is up for grabs. Knowing both competitive advantages and disadvantages help secure core product strategy and offer critical insight when developing a segmentation strategy.<br /><br />Examine the approaches available to you. Determine which approach best fits your current set of needs as well as the overall strategic plan your company has decided to implement. Understanding the strategies available will make implementation a smoother process internally. Without looking to define which approach will be best for your situation, growth opportunities will be limited and sporadic.<br /><br />Larry A. Bauman, Ph.D., CMC, CLSFM<br /><br />Dr. Bauman specializes in the service industries providing executive coaching, leadership development, change management, strategy definition, and training. He has over 32 years of experience in business serving as a corporate executive and consultant. He has worked with a diverse client base in both the domestic and international market.<br /><br />He currently serves on the Chicago IMC Board of Directors as Immediate Past-President and holds the designation of CMC, Certified Management Consultant.<br /><br />He has written numerous articles and four books on strategy and leadership. Dr. Bauman is certified and licensed for the web-enabled planning diagnostic One Page Planning and Performance System™ and Behavioral Assessment Instruments from TTI,Inc. and CPP, Inc. He serves as a visiting professor and teaches Strategic Business Management at several universities throughout the world.<br /><br />He can be contacted at:<br /><br />Phoenix Business Consulting, Inc.<br />18888 N. Woodale Trail<br />P.O. Box 6268<br />Lindenhurst, IL 60046 USA<br />TEL: 800-655-0422<br />TEL: 847-265-3779<br />FAX: 847-265-3780<br />E-Mail: Larry@bauman.biz<br />URL: http://www.coaching-stop-n-shop.com<br /><br />Article Source: http://EzineArticles.com/?expert=Larry_Bauman<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-8497774474488783526?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-50275082170235868452009-08-10T20:01:00.000-07:002009-08-10T20:03:44.003-07:00Indicator of a Good PPT PresentationBy <span style="font-weight: bold;">Sam Miller</span><br /><br />A presenter would need the skills of <span style="font-style: italic;">presentation </span>to be outstanding. Many of us have been trained about the presentation skills since in high school and college. That aims one, to make you get accustomed to doing good presentation that is interesting to audiences. Presentation skill is also one of the most important skills in the workplace. You can influence customers to buy company's product and negotiate with business partners to go through the win-win relationship with good presentation.<br /><span class="fullpost"><br />To some people, the talent is just there naturally. You do not to practice in front of the mirror, observe your talented friend, or read the guides from books. To the rest, you will need more effort. Presentation skills involve the ability to speak in loud and clear voice, the ability to organize ideas so that they turn out smoothly and systematically, the ability to organize words and sentences so that they are easy to be understood, the ability to give and use examples appropriately, using the right and interesting body languages, and engage the audiences in the whole presentation.<br /><br />How do you know then, whether a presentation is successful or not? Well, If you see your audiences' eyes stay focused on you and the projector or whiteboard during the presentation, then your presentation is good. Also, if audiences are curious to ask questions or participate in the discussion, then you can feel optimistic about the presentation. Other clues are if no audience uses their mobile phone, looks sleepy, chats with his/her colleagues, and walk in/out the presentation rooms over time during the presentation. Obtaining audiences' attention is not an easy thing. You would need some preparations such as: the content of presentation including the points to deliver, body language, and your attitude, the dress or suits to wear, how to build interaction with audiences, the choice of words and sentences, the visual aids to make your message more interesting, and so on. During the presentation session, you should reminding yourself to stay connected with your audience by relating the topic you are talking about with their daily lives, grab their attention by tell a compelling story or material so that they are eager to listen to the next material, keep understanding the material you have talked about. There should be synchronization among the sentences and points you speak out.<br /><br />If possible, write some specific goals before you go through the presentation. For example, if you are doing presentation to obtain a contract with business partner, then obtaining the contract can be your stated goal. If you are doing a presentation in front of audiences to get new sales, then you can state your goal as to sell 50 units of products That way, you can have clear indicator whether your presentation is successful or not. Some other tips for you are to be confidence with your presentation, know who you are talking to, engage in the presentation and show empathy so that you do not sound like giving lecturer, make the material sounds simple so that audiences can easily get the points and clues, and anticipate any reaction from audiences.<br /><br />If you are interested in indicator <span style="font-style: italic;">ppt</span>, check this web-site to learn more about key indicator ppt.<br /><br />Article Source: http://EzineArticles.com/?expert=Sam_Miller<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-5027508217023586845?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-17672484434912171062009-08-10T19:56:00.000-07:002009-08-10T20:00:03.926-07:00Internet Marketing Merchandising May Be Changing - The "Puppy Dog Sale" Technique!By <span style="font-weight: bold;">Danny Ethridge</span><br /><br /><span style="font-style: italic;">Internet marketing </span>is constantly changing. The changes, for the most part, are good changes. Improvements for the consumer, who is usually a fellow internet marketer. Recently, I was very glad to see an old technique being added to the<span style="font-style: italic;"> merchandising </span>of an<span style="font-style: italic;"> internet marketing </span>promotion.<br /><span class="fullpost"><br />A new wrinkle was being introduced by a fellow internet marketer. The internet marketer was launching a new software program. Prior to the launch date, a 7 day trial period was being offered.<br /><br />Back in the old days of traditional selling, this was called the "Puppy Dog Sale"! Let the customer take the cute, cuddly puppy home for a couple of days or a week. How many puppies do you think were taken back to the pet shop? Very few! Unless the puppy, just plain made a mess of the house, chewed up one or two shoes, or quit loving its new friend, the puppy was not going back to the pet shop. No way! The puppy had a new home!<br /><br />This software promotion may be helping to change the internet marketing industry.<br /><br />How would this software promotion bring a, much needed, feature and benefit to the internet marketing industry consumer?<br /><br />Think about it for a minute or longer. Maybe more consumer confidence from the fellow internet marketers who are our best customers?<br /><br />This is not a bad idea to win back more confidence of consumers.<br /><br />I believe this internet marketer has taken a bold step by adding another, much needed, avenue of merchandising to the internet marketing industry. The "Puppy Dog Sale" technique.<br /><br />Food for thought - Trial period<span style="font-style: italic;"> merchandising</span> on<span style="font-style: italic;"> products</span> being downloaded for usage.<br /><br />Danny Ethridge has been a successful internet marketer for many years. Danny has been helping many people for years to become successful in the field of internet marketing by providing information, resources, reviews, and recommendations.<br /><br />You can find a couple of his sites at:<br /><br />http://www.internet-marketing-toolman-blog.com<br /><br />http://www.excellent-home-based-business.com<br /><br />Article Source: http://EzineArticles.com/?expert=Danny_Ethridge<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-1767248443491217106?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-52057927958564572132009-08-10T19:53:00.000-07:002009-08-10T19:56:25.023-07:00The Fashion Design and Merchandising PartnershipBy <span style="font-weight: bold;">Tim Yu</span><br /><br /><span style="font-style: italic;">Fashion design</span> and <span style="font-style: italic;">merchandising</span> go hand in hand down the runway of the fashion world. Fashion merchandising involves the business side of fashion and offers great opportunities for people who love fashion and want to have a career in buying, product development, management, or fashion marketing. <span style="font-style: italic;">Fashion design</span> and <span style="font-style: italic;">merchandising</span> are demanding jobs but also very rewarding.<br /><span class="fullpost"><br /><span style="font-weight: bold;">The Job Of A Merchandiser</span><br /><br />A merchandiser is involved in every stage of the process. <span style="font-style: italic;">Fashion design</span> and <span style="font-style: italic;">merchandising</span> are connected from design to sales. The merchandisers advise the designer on market trends, get all specifications from the project buyers, get samples approved and negotiate the price of the final sale. They are also responsible for making sure that consignments are delivered to the customers according to schedule. In the world of fashion design and merchandising it is the merchandisers who will usually have bottom-line responsibility for all projects or departments during the various levels of their careers. Most work in fashion design and merchandising involves juggling past, present, and future work. Merchandisers spend a great deal of time evaluating sales from previous time periods in order to properly plan and decide goals for future sales. In fashion design and merchandising, it isn't just about shopping; with fashion design and merchandising the merchandisers must be able to analyze and create a complex business plan aimed at specific buying habits and customers. This requires an ability to forecast trends and then translate them into a profitable business plan for the company.<br /><br />Anytime a decision is made to create a fashion product and offer it to the consumer, even if it is a kids fashion design or a costume, <span style="font-style: italic;">fashion merchandising </span>is involved, including product development, buying, marketing, or management of the product. Even if it's just deciding which mannequin should face which direction -- odds are good that someone involved with fashion merchandising has the final "OK".<br /><br />As with most<span style="font-style: italic;"> fashion jobs</span>, the key is to start with disciplined study to direct your talent into a successful career. With the fashion design and merchandising fields there are also many opportunities -- whether you're in school or not -- for internships. These internships should be considered vital for advancing your career. Indeed, any work with experienced industry connections -- be it in a design house or in retail -- provides a key stepping stone for students to meet important industry personnel who have open positions and knowledge to share within the fashion design and merchandising field.<br /><br />Tim Yu is the owner of e-FashionSchool.com providing information on beauty tips and fashion advice about a variety of topics, such as Fashion Design, Fashion Trend, Teen Fashion, Famous Designer and etc. Go to http://www.e-FashionSchool.com for more information.<br /><br />This article is free for republishing by visitors provided the resource link is retained.<br /><br />Article Source: http://EzineArticles.com/?expert=Tim_Yu<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-5205792795856457213?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-23463733888803346102009-08-10T19:50:00.000-07:002009-08-10T19:53:10.445-07:00Tips on Careers in Fashion and MerchandisingBy <span style="font-weight: bold;">Jacquie Generra</span><br /><br />Currently, fashion has taken over society in general in the most personal ways possible. The current styles in the magazines tell us what to do to make us look good in school, in our residence, and at the office. Have you ever questioned how you can be employed in the fashion business if you are not really a designer? Here are some of the selections that you will have if you choose to pursue a<span style="font-style: italic;"> career</span> in<span style="font-style: italic;"> fashion design</span> and <span style="font-style: italic;">merchandising</span>.<br /><span class="fullpost"><br />First of all, when it pertains to designing, many people do the job of making a dress for the runway. The design director or head designer has the final word in the creative process, nevertheless, supporting staff are also necessary to get the show ready. Consider the jobs of artist and sketcher, sewer, pattern grader and maker, and assistant designer, if being involved in clothing creation is for you. Other job choices include being a specialty designer, a set and exhibit designer, a spec and fit technician, or a trend researcher. A good way to learn to do this is by taking classes at universities or institutes. If your life is busy but you still want the training for this work try online fashion schools. Using these schools will give you information on the field you're studying to help you get the job you desire.<br /><br />In order to be successful in<span style="font-style: italic;"> fashion merchandising</span> you will need to have management and marketing skills with emphasis on fashion. If you're good at predicting what the community wants, the job of a fashion buyer is the one for you, as you will have a personal hand in choosing what the store you hold will carry on their racks and in their display window.<br /><br />Necessary skills for planning fashion events include a desire for organizing and a love of putting on a great show.<br /><br />For the individual with administrative skills and the knack to trade commodities, you have the prospective to be an outstanding store manager of retailers who convey the products faster to the customers.<br /><br />Product development is a great field for thinkers to use their creativity. For those with good fashion sense there is the advertising industry that is always on the look out for trend setting individuals.<br /><br />Fashion marketing colleges will give you the training you need to excel in your field. There are many<span style="font-style: italic;"> career</span> paths in <span style="font-style: italic;">designing </span>and <span style="font-style: italic;">merchandising </span>in the fashion business for people who are enthusiastic and hard-working, and it is up to you to choose which one is best for you.<br /><br />Jacquie Generra writes about Designer Wear and Fashion &amp; Personal Care as a staff writer for HowToDoThings.com.<br /><br />Article Source: http://EzineArticles.com/?expert=Jacquie_Generra<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-2346373388880334610?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-31427944100787389282009-07-21T10:33:00.000-07:002009-08-10T20:09:18.157-07:00Logo Merchandise Gets Your Brand Noticed<strong>Author: <a title="Andrew Stratton" href="http://www.articlesbase.com/authors/andrew-stratton/9057.htm">Andrew Stratton</a></strong><br />Many companies have found tremendous value in offering logo merchandise to customers and employees. If you are interested in promotional products, make sure you choose a reputable company who can do a great job at putting your brand on the right merchandise.<span class="fullpost"><br /><br />Advertising is incredibly important to promote a business. If no one knows about your company, you will never make the impact you need for your business to succeed. Many business owners struggle to find the perfect avenues to promote their business. Not every business can afford to advertise on television or on the radio, nor will mass media always reach the market you want to attract. <br /><br />Good advertisements should encourage your customer to buy your product. An effective marketing plan should outline ways of advertising your company or build your customer base and the budget you want to stick to. Many owners find promotional products a cost-effective way to advertise their business. <br /><br />You can take objects, such as clothes, bags, pen and other objects and transform them into very special branded merchandise. You can place a logo on these items and hand them out to your clients, which is a form of advertising.<br /><br />There are many promotional products that you could use for any business but make sure these products are good quality. There's nothing worse for people than to use a pen one day and have it dry up ten minutes later. Make sure you choose a reputable firm which sells quality products and can help you find ones that will help you promote your business.<br /><br />What is equally important is choosing a logo to represent your company. When a client sees your logo, they should be immediately reminded of your company and the products you provide. Logo merchandise is one way to advertise your business and ensure your masses recall your products or services. <br /><br />If you decide to get branded merchandise, find a company with a lot of experience in this process. Don't try and print your logo yourself or hire an amateur. You want your merchandise to look as professional as possible. <br /><br />One of the hottest new giveaways is computer memory sticks or USB flash drives as a way to promote a brand. Most people need memory sticks and they are fantastic useful products to have your business name on.<br /><br />Every time someone needs to save a document, they will see your logo and company name on it. In addition, you can put your logo on promotional CD cleaners, mouse pads, cases and other computer accessories.<br /><br />Another hot product line is anything that is green or eco friendly. Those individuals passionate about saving the environment will take more notice of eco friendly products. Many eco friendly products are made from recycled, eco friendly plastic or anything that is biodegradable or made with organic materials. They are a great way to show everyone that your company is cares for the environment. <br /><br />Many companies will give you great custom promotional products at great prices and low quantities. Logo merchandise can be a great way to get your name in front of your audience. Make sure you find a reputable company with a lot of experience in creating and planning logo branded merchandise.<strong>About the Author:</strong><br /><p><a href="http://www.logo411.com/">Logo merchandise</a> branded with your business name can boost recall and retention. Choosing the right product and message for your target audience is essential for your campaign to succeed. Contact a consultant to help you plan your creative campaign at <a href="http://www.logo411.com/"><a href="http://www.logo411.com" target="_blank">www.logo411.com</a></a>.</p><p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/advertising-articles/logo-merchandise-gets-your-brand-noticed-589515.html" title="Logo Merchandise Gets Your Brand Noticed">Logo Merchandise Gets Your Brand Noticed</a></p><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-3142794410078738928?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-19019696934810066032009-07-21T10:29:00.000-07:002009-08-10T20:10:16.065-07:00A Review of the Specialty Merchandise Corporation Income Opportunity<strong>Author: <a title="Brian Garvin" href="http://www.articlesbase.com/authors/brian-garvin/71046.htm">Brian Garvin</a></strong><br />The Specialty Merchandise Corporation income opportunity is fantastic. Do you have a store or a business where you sell products? You might want to think about becoming a member of the Specialty Merchandise Corporation. You can make a lot of money buying from them.<span class="fullpost"><br /><br />If you are a business owner and you have your own shop selling merchandise and cool gifts, then you should look at the opportunity of Specialty Merchandise. You can purchase the merchandise far below most distributors' prices. This gives you the opportunity to make a profit substantially more than what you normally do. <br /><br />Most distributors offer only a 40% discount for the merchandise that you buy. You can purchase from this company at almost 75% from the price. This gives you the opportunity to put whatever sale price you want on the merchandise and still make a profit.<br /><br /> That is what is so great about these products is that you are not forced to sell the merchandise at prices too high to sell. Some companies give such a low discounted price for you to purchase that your profits are minimal to null. This can be frustrating, especially if the merchandise is a big seller.<br /><br />Specialty Merchandise Corporation doesn't allow just anyone to purchase. You must be a member of the company to be able to take advantage of the opportunity. As a member, you get the benefits. If you choose to sell your products as low as you can buy them to other people, then that is your choice. But, not just anyone can purchase from the company without a membership. No one can.<br /><br />The products offered from Specialty Merchandise Corporation are unique and fun. You won't find these products anywhere else at better prices. These are one of a kind gifts that people will come to your shop specifically to buy. Some of the products might include a sail boat lamp, a dragon, patchwork blankets, wind chimes, and more. <br /><br />When you become a member, you will have access to all of the rock bottom prices of everything that is offered through Specialty Merchandise Corporation. You will also receive manuals about making money and DVDs that will guide you in getting started. You will get all of the catalogs with all of the products offered that you can choose to sell in your store. There are no minimum purchases and you can choose to stock whichever products you desire. <br /><br />You will also receive special savings on merchant accounts that allow you to accept credit cards for orders. As a member of Specialty Merchandise Corporation, you also can take advantage of automated shipping of orders. There is also a 30-day money back guarantee of satisfaction on products. So if you are not happy with something, they will allow you to return it. This is not common when you receive discounts this big with companies and an excellent benefit.<br /><br />The Specialty Merchandise Corporation is an excellent distributor or products that you will make a lot of money selling in your store. You should become a member today and take advantage of all of the benefits offered. You might begin buying from only their company and see your profits triple quickly.<strong>About the Author:</strong><br />You can read our Unbiased, expert review of <a href="http://www.MLMreviewKings.com/specialtymerchandisecorporation.html">Specialty Merchandise Corporation</a> from Brian Garvin and Jeff West at <a href="http://www.MLMreviewKings.com">MLM Review Kings</a>. This article may be used royalty free provided bio & links remain intact.<p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/business-articles/a-review-of-the-specialty-merchandise-corporation-income-opportunity-586866.html" title="A Review of the Specialty Merchandise Corporation Income Opportunity">A Review of the Specialty Merchandise Corporation Income Opportunity</a></p><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-1901969693481006603?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-3638572956962439232.post-34635139376563849222009-07-21T09:24:00.001-07:002009-07-21T09:24:57.294-07:00Top 3 Benefits Of Recycled Promotional Merchandise<strong>Author: <a title="William Hauselburg" href="http://www.articlesbase.com/authors/william-hauselburg/101452.htm">William Hauselburg</a></strong><br /><p>Promotional Merchandise has been used by businesses interested in marketing their products for a long time. Though this tradition of gifting promotional merchandise to customers and clients is still observed, it has changed along with business culture. One of the main changes in today2019s promotional merchandise is it is possible to highly customize the items you purchase. <br /><br />Apart from the logoed promotional products, manufacturers offer other very customization choices. New customized promotional items now provide an opportunity to be eco-friendly. The eco-friendly promotional items contribute to environmental protection in many ways. Some eco-friendly promotional items are powered by renewable energy sources like solar energy, while other customized promotional items are made from recycled materials. <br /><br />Recycled Promotional Merchandise has gained huge popularity through the recent years. The reason behind the huge popularity is the benefits that you can get out of using Recycled Promotional Merchandise, as well as the notoriety your business gains for being Green. Just keep reading on the article to know the top 3 benefits of Recycled Promotional Merchandise. <br /><br />Low Cost<br /><br />Recycled Promotional Merchandise is very inexpensive when compared to the traditional promotional items. As the recycled Promotional merchandise is made from 100% recycled materials, the manufacturing costs are much less. This enables manufacturers of the recycled promotional merchandise pass savings on to the consumer. This also means that the promotional merchandise is an excellent alternative to advertisements. With the help of recycled promotional merchandise you will be able to grab the attention of many people for half the cost you spend for advertising your products, and since you only typically give promotional merchandise to clients who have already expressed an interest in your company, you are advertising to a targeted audience.<br /><br />Express the Eco-Friendliness of your Company<br /><br />Environmental pollution and exploitation of non-renewable resources is a major concern today. This concern has prompted many businesses to convert to ecologically friendly practices in their office buildings such as converting to paperless office systems, using more efficient lights and more. With the introduction of recycled promotional merchandise, you will be able to express the eco-friendliness of your business to the world. This will also help create an ethical image of your company in the Customer2019s minds. As the Recycled Promotional Merchandise passes a moral message to the clients for being eco-friendly, this will increase brand recognition.<br /><br />The Customization options<br /><br />When it comes to the Recycled Promotional Merchandise, the customization options have no limits. Apart from choosing the logoed promotional products, you can even choose the material from which the promotional items are made. You can choose from a wide range of logoed promotional products manufactured with recycled plastics or recycled rubber or any other recycled material. <br /><br />Bottom Line<br /><br />By using the Recycled Promotional Merchandise, you will be able to promote your brand more effectively than ever before, along with being kinder to the environment. Though Recycled Promotional Merchandise is available everywhere, the best can be found in the promotional stores in Philadelphia. You might be aware of the fact the Philadelphia is referred to as "the center of recycling". You can get Recycled Promotional Merchandise from Philadelphia at very cheap prices. As the promotional items can be purchased online, you can save a great deal of money by buying them directly from Philadelphia, no matter where you are located. <br /><br />IASpromotes.com, the online division of Independent Ad Specialties, is your promotional advertising partner for business branding and marketing. IASpromotes.com can help you choose the best customized promotional items for your particular company. There are lots of logoed promotional products to choose from IASpromotes.</p><strong>About the Author:</strong><br /><p><a href="http://www.iaspromotes.com">IASpromotes.com</a>, the online division of Independent Ad Specialties, is your promotional advertising partner for business branding and marketing. IASpromotes.com can help you choose the best <a href="http://www.iaspromotes.com">customized promotional items</a> for your particular company. There are lots of <a href="http://www.iaspromotes.com">logoed promotional products</a> to choose from IASpromotes.</p><p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/business-articles/top-3-benefits-of-recycled-promotional-merchandise-789065.html" title="Top 3 Benefits Of Recycled Promotional Merchandise">Top 3 Benefits Of Recycled Promotional Merchandise</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3638572956962439232-3463513937656384922?l=product-merchandising.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com
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tag:blogger.com,1999:blog-57485484785347679022010-07-27T01:05:59.650-07:00merchandising jobsexcellent resource on fashion merchandising jobs,merchandising job description,retail merchandiser jobs,visual merchandiser jobsEcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comBlogger25125tag:blogger.com,1999:blog-5748548478534767902.post-19644871172828761892010-07-27T00:57:00.000-07:002010-07-27T00:58:40.298-07:00Working As a Visual Merchandiser With a High Street RetailerAre you looking for a new job right now? A change in career perhaps, or returning to work after having a baby or raising small children? The high street is a great place to start your job search and the retail sector offers not only a variety of positions and roles, but also a wide choice of working patterns, from full time to part time, temporary to weekend.<br /><span class="fullpost"><br /><span style="font-style: italic;">Visual Merchandising jobs</span> have always been a popular option as they really do offer choice, flexibility and a varied day. Visual Merchandising is crucial to any retailer and focuses on the presentation of the store and the products on the shelves. Not only does a store need to look clean and tidy at all times, but it should also be stocked in such a way as to return maximum profitability. If you are employed as a Visual Merchandiser then the chances are you will be expected to help to keep the store looking at its best. You will be responsible for ensuring the shelves are well stocked and well presented and as the role is customer facing you will need to deliver help and assistance should any customer require it.<br /><br />As you progress through the job you may be tasked with more creative activities such as window dressing and designing store layouts. In addition to the store layout you would also be responsible for deciding what product goes on which shelf and why. Shelf layouts are not simply thrown together - may leading retailers plan their shelves carefully and use computer technology to help them maximise shelf space. Senior merchandisers will spend a large part of their time planning shelves and modifying them in line with active promotions or seasonal events to get the very best financial return.<br /><br />The role of visual merchandiser will be widely available either on a full time or part time basis with many retailers. You may also find that some leading retailers work 24 hours per day, meaning that night shifts are available for those that prefer to work throughout the night. Students are also attracted to such a role, because the high street needs an influx of temporary staff to help cope with seasonal peaks, such as the run up to the busy Christmas period.<br /><br />Visual merchandiser vacancies are often advertised within the store, either as a sign in the window or a notice on the company notice board. This is a great role and suitable for both men and women. Make sure you are well presented and your CV is up to date, then get trawling the high street and keep your eyes peeled for advertised vacancies.<br /><br />Author Lindsey Watson is a Webmaster of a wide variety of online specialty shops including a very popular, local site that can help you find the best Marks and Spencer Jobs Vacancies. Visit http://www.jobsvacancies.org/marks-&amp;-spencer-job-vacancies.html today.<br /><br />Article Source: http://EzineArticles.com/?expert=Lindsey_Watson<br />By Lindsey Watson Platinum Quality Author<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-1964487117282876189?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-86960913546065887162010-07-27T00:35:00.001-07:002010-07-27T00:39:35.184-07:00Career in Fashion - How to Build a Career in the Fashion IndustryHaving a love of fashion combined with a desire to make money can help you succeed in retail management. Many successful fashion careers begin with working a retail job in a local store. There you will learn about how to market merchandise and stock the store. When you work a retail job, you may also gain the opportunity to apply for one of the many stylist jobs. This job is a coveted position because it involves styling the mannequins that are placed in the store windows. You will be able to show your boss that you have a sense of fashion design when you use merchandise to style the display mannequins.<br /><span class="fullpost"><br />After you get an idea about working in retail, you will probably want to explore design fashion jobs. A career fashion design requires that you start at the bottom and work your way up. Becoming an assistant to a famous designer will help you can learn the inside scoop of the fashion industry. You may be purchasing fabric or even cutting fabric for a designer. Sometimes you may have to go to runway shows and dress models before they walk on the runway.<br /><br />A fashion buyer job will require that you make connections within the fashion industry. You will need to know the hottest fashion trends because your job will involve purchasing merchandise for the next season. You will have to attend runway shows and private shows put on by designers. You may have to meet with magazine editors and models to see what may be in demand for next season. You will have to go to parties to mingle with unknown and famous designers. It will help you to become close friends with a few designers so you will gain inside information about what is going on in the industry.<br /><br />A career in the fashion industry is exciting and challenging. The world of fashion is constantly changing and reacting to what the public demands. If you are looking for good jobs fashion industry, you will probably have to move to a major city where you can work for a number of designers. You can also ask new designers if they would be willing to hire you to do anything related to fashion. You can learn about the fashion industry that way, and you will get a chance to see what happens in a designer's world on a daily basis. Jobs In Retail Fashion<br /><br />By Lillian Becks, http://www.jobsinretailfashion.com/<br />Article Source: http://EzineArticles.com/?expert=Lillian_Becks <br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-8696091354606588716?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-75684989380113453712010-07-27T00:32:00.000-07:002010-07-27T00:34:07.544-07:00How to Sell Yourself Into a Retail JobRetail jobs are considered by many, usually those already in work, as easy to get. They are considered low paying jobs and this makes others think they are easy to get.<br /><br />The reality is that good retail jobs are hard to get, especially in today's tougher economic climate. Retailers have the luxury of more candidates available. They use this to their advantage, taking time with the choice.<br /><br />Consider these tips for landing the retail job you want:<br /><br /><span class="fullpost"><br /> 1. Choose the job. Make sure that each job you apply for is a job you want for the long term. Smart employees will know at the interview if you only want the job to tide you over. Don't waste their time and yours by applying for a job you don't want for the long term.<br /> 2. Research the business. Know as much about the company your are applying to work for. Use all the online tools available including Google, Facebook, Twitter and other sites. The more you know about them the better the chance of your cover letter landing you an interview and the better prepared you will be for the interview.<br /> 3. Present the information they need to know about you. Too often, resumes and cover letters are laden with unnecessary information. Stick to what is relevant to their circumstances. In retail, this is usually attention to customer service, presentation, honesty and a desire to help the business grow.<br /> 4. Be yourself. The key differentiator between retail businesses is customer service. Find a way to demonstrate in your cover letter and at the interview that your personality will help their customer service pitch, that you would be an asset to the business.<br /> 5. Make it obvious you want to work. At each point of contact make it clear that you want to work for the business. Don't be pushy, but likewise don't be lazy or disinterested. Retailers like to employ people who want to work for them. This comes back to point 1 - choose to apply because you want that role in that retail business.<br /> 6. Tidy up your act. Smart retailers go online and check out candidates. Make sure that your profiles accurately represent who you are and how you would like a prospective employer to see you.<br /> 7. Sell yourself to those you don't meet. While some consider it cheesy, there is value in including a photo. This way people in the business who will participate in making the decision but will not run the interviews can at least see you. Your smile in the photo may win them over.<br /><br />Getting a job in retail, especially today, can be a challenge. Approach it like any business task. Break it down into steps and complete each with attention and energy.<br /><br />Work hard chasing the jobs you really want.<br /><br />By Mark T Fletcher Platinum Quality Author<br /><br />Mark Fletcher is a retailer, business advisor and author at http://www.newsagencyblog.com.au.<br /><br />Article Source: http://EzineArticles.com/?expert=Mark_T_Fletcher <br /><br /><br />http://www.newsagencyblog.com.au/<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-7568498938011345371?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-59240099114124000242010-07-26T17:17:00.000-07:002010-07-26T17:19:29.604-07:00Working As a Visual Merchandiser With a High Street RetailerAre you looking for a new job right now? A change in career perhaps, or returning to work after having a baby or raising small children? The high street is a great place to start your job search and the retail sector offers not only a variety of positions and roles, but also a wide choice of working patterns, from full time to part time, temporary to weekend.<br /><span class="fullpost"><br />Visual Merchandising jobs have always been a popular option as they really do offer choice, flexibility and a varied day. Visual Merchandising is crucial to any retailer and focuses on the presentation of the store and the products on the shelves. Not only does a store need to look clean and tidy at all times, but it should also be stocked in such a way as to return maximum profitability. If you are employed as a Visual Merchandiser then the chances are you will be expected to help to keep the store looking at its best. You will be responsible for ensuring the shelves are well stocked and well presented and as the role is customer facing you will need to deliver help and assistance should any customer require it.<br /><br />As you progress through the job you may be tasked with more creative activities such as window dressing and designing store layouts. In addition to the store layout you would also be responsible for deciding what product goes on which shelf and why. Shelf layouts are not simply thrown together - may leading retailers plan their shelves carefully and use computer technology to help them maximise shelf space. Senior merchandisers will spend a large part of their time planning shelves and modifying them in line with active promotions or seasonal events to get the very best financial return.<br /><br />The role of visual merchandiser will be widely available either on a full time or part time basis with many retailers. You may also find that some leading retailers work 24 hours per day, meaning that night shifts are available for those that prefer to work throughout the night. Students are also attracted to such a role, because the high street needs an influx of temporary staff to help cope with seasonal peaks, such as the run up to the busy Christmas period.<br /><br />Visual merchandiser vacancies are often advertised within the store, either as a sign in the window or a notice on the company notice board. This is a great role and suitable for both men and women. Make sure you are well presented and your CV is up to date, then get trawling the high street and keep your eyes peeled for advertised vacancies.<br /><br />Author Lindsey Watson is a Webmaster of a wide variety of online specialty shops including a very popular, local site that can help you find the best Marks and Spencer Jobs Vacancies. Visit http://www.jobsvacancies.org/marks-&-spencer-job-vacancies.html today.<br /><br />By Lindsey Watson Platinum Quality Author<br />Article Source: http://EzineArticles.com/?expert=Lindsey_Watson <br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-5924009911412400024?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-78818196207300816942010-07-26T16:32:00.000-07:002010-07-26T17:10:50.794-07:00Creativity on Your Platter - Some Creative Job OptionsA lot of people have this flair for doing some of the most creative things under the sun. Are you one of them? Well, then if you don't like to study and are more inclined towards the creative arts, why not get going with some of the creative job alternatives around. <br /><span class="fullpost"><br />You can be an advertiser or artist, but your work will be to innovate on a diversity of areas, thus providing the world with new products and ideas. It is often a tough task to find a niche in the creative fields and build a career out it, although a lot of creative individuals devote their lives to creative jobs. The arena of the creative jobs is ever expanding so much so that today people and individuals with a degree not just in the arts, but also in the sciences can gain relevant jobs in the field.<br /><br />The fun with being a creative professional is that you do not have to abide by a fixed set of rules for the purpose. For instance, you may run an ad agency in your own apartment without any boss to report to. By fixing client meets and presentations you can expand your business. You also get to organize shoots at picturesque locations and travel there with your cast and crew. If you always wanted to be a dancer, you can make money out of the movements of your body by choreographing ballets, dance troupes and theater companies. By creating original dance pieces, you can showcase the best art work of the dance traditions.<br /><br />Be an Interior Designer<br /><br />You can come up with a job in interior designing by obtaining training in the field of art and designing. Some of the aspects where you can show your expertise are homes, office buildings, health care environments, weddings, corporate events, government buildings, or theaters or film sets. A lot of interior designers focus on eco friendly designs while others concentrate on the commercial aspects of the business. The average interior designer can earn a lucrative salary, ranging from $22000 to $40000 as a starter. A job as an interior designer can take you to various professions, the chief area of focus of which is to create functional as well as attractive environments.<br /><br />Green designs are gradually becoming the order of the day with the growing consciousness of the people with global warming. This is why the interior designer should be experienced in research, integration and analysis of the creative processes. Moreover, in this creative profession you should be conversant with human psychology and also understand the basics of floor plans, patterns, construction codes, color combination's, remodeling and more. With more training, you will be able to excel in the interior design jobs. Certification courses in interior designing are available in colleges, universities and trade schools.<br /><br />Displays and Merchandise Jobs<br /><br />You see that person arranging the products on the shelves of the store, but the person is not employed there. These are merchandisers who are hired by the manufacturer to ensure that their products are attractively designed on the stores. Merchandising can involve various types of jobs, although the objective is to ensure that the products are well displayed so as to attract the attention of the customers for increasing sales. The merchandiser's responsibilities include giving product demonstrations, resetting display areas or even offering training for staff in retail sales. The merchandiser is the person who offers demos at various times in the store, directing customers to purchase a particular product. Often, right after their demo, consumers can purchase the products at a lesser price.<br /><br />When the new products are launched and are available in the store, the merchandiser is hired to educate the staff about the product so that they can respond to customer queries and demonstrate the function in which the product works. The company also sends in representatives to multiple stores to offer instructions to the staff regarding how they can advertise the product and its characteristics and benefits. When all the products have been sold, the merchandiser moves on to another store to begin the functions. The flexible and varied schedule of the merchandising jobs is another draw.<br /><br />Venture into Architecture<br /><br />Jobs involving architecture often encompass good creative possibilities, as well as make you earn big money. Taking on the role of an architect is something which requires creativity, talent, imagination and other inspirations which satisfy the parameters of the client. One of the main requirements for getting architecture jobs is to have experience in a similar field as well as knowledge of the basic concepts and applications. You should know the renovation and construction practices. Make sure to attach a letter of credence or a motivational letter in your resume. Make sure that you are well versed in a specialized field, which will increase your possibilities of getting the job.<br /><br />Architecture is one of the creative jobs where you need to work in a team. Team work is something that helps the employee understand the skill sets of the architect. Alongside that, the applicant should have good imaginative skills, communication skills and leadership abilities. Imagination is also the key to being a good employee since the architect should know to carry forward the project from the stage of schematic design to the construction papers and management details. One important requirement for the job is the ability of multitasking to juggle various kinds of projects with ease. The salaries that architects receive are also lucrative, including paid holidays, periodic benefits and retirement plans.<br /><br />With the above mentioned creative job opportunities like interior design jobs, merchandising jobs and architecture jobs, you do not have to worry about launching on a career. If you have the aptitude for and knowledge of it, go for it. There are thousands of creative jobs out there waiting to be discovered. All you need to do is locate one that complements your educational qualifications and go ahead. What's more? Creative jobs open up great small business opportunities that can make your business grow within a few years.<br /><br />Michael Fish writes articles for CreativeJobsCentral (CJC), established in 2002 it is now the largest provider of jobs within creative industries. With over 7 years experience in connecting jobseeker to employer, CJC successfully fills exclusive job positions every day. Explore a range of high quality postings available in various locations, to suit a wide range of professions. Find interior design jobs, merchandising jobs, architecture jobs.<br />By Michael S Fish, http://www.creativejobscentral.com/architecture-jobs/<br />Article Source: http://EzineArticles.com/?expert=Michael_S_Fish<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-7881819620730081694?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-62139660397297323902009-08-15T21:44:00.000-07:002010-07-26T17:09:27.594-07:00Face Forward Careers in FashionBy <span style="font-weight: bold;">Tony Jacowski </span><br /><br />There are many different avenues one can go down when they desire a career in fashion. From <span style="font-style: italic;">Fashion designer</span> to celebrity stylist learn all about the hot careers in fashion.<br /><span class="fullpost"><br /><span style="font-style: italic;">Fashion Designer</span><br /><br />Primarily fashion designers create new clothes and accessories. However, their other job tasks may include analyzing fashion trends, marketing, sales, production of garments and accessories, and promotion of their finished products. Fashion designers can attend a two or four year program for a degree in fashion design or fashion merchandising. Generally, most designers start out as interns and move through the ranks as junior designers to design assistant to assistant designer to associate designer to fashion director.<br /><br /><span style="font-style: italic;">Fashion Merchandising</span><br /><br />Fashion merchandisers create and implement displays for stores and catalogs. They are also responsible for designing the layout of department stores, fashion showrooms and trade shows. They have to have a strong familiarity with the consumer market and an artistic flair. Generally, fashion merchandisers hold a bachelors degree in visual or fashion merchandising. They usually begin their career as an assistant and work their way up to visual merchandising director.<br /><br /><span style="font-style: italic;">Fashion Stylists</span><br /><br />Often we think of a fashion stylist as being the brains behind a celebrities look. While that is partially true, fashion stylists also choose wardrobe for photo shoots, commercials, print ads, television, movies and music videos. Additionally, many work as personal stylist to average people in need of fashion advice. Stylists can find employment with magazines, newspapers, retailers, television and film production companies, catalogs, PR firms, advertising agencies and music companies. To be a fashion stylist one must work their way to the top from the ground up. This often means starting out with an internship. Most stylists also earn a degree in fashion design or fashion merchandising but it is not required to work in the field. Networking is everything to the success of a stylist, so they must constantly be gaining new contacts and maintain their existing contacts.<br /><br />If you are unsure what career path you want to follow in the fashion industry you can begin your education with a degree in either fashion merchandising or fashion design. Either of these degrees can be parlayed into any of the above mentioned career paths once you make your final decision.<br /><br />Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online http://www.sixsigmaonline.org offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.<br /><br />Article Source: http://EzineArticles.com/?expert=Tony_Jacowski<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-6213966039729732390?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-33773570652384769412009-08-15T21:42:00.000-07:002009-08-15T21:43:54.999-07:00Jobs For Business Studies GraduatesBy<span style="font-weight: bold;"> Sarah Maple </span><br /><br />Business Studies is currently one of the fastest growing higher education courses in the UK. Although the reasons for this might seem simple, i.e. the changing financial climate and the growing negativity towards working for faceless multinationals and conglomerates, it can also seen to be due to the increasing accessibility of Business courses, for example via distance learning courses. However, it is not always clear exactly what jobs are suited to Business Studies graduates. So what are the perfect jobs for the thousands of Business Studies graduates.<br /><span class="fullpost"><br />One seemingly ever-growing sector of Business jobs is Marketing. The role of a Marketing Executive today is typically fast paced and changing, as well as being incredibly varied and diverse. Although it may seem that these types of jobs are normally associated with retail and media, public sector organizations also tend to have a marketing department and marketing agencies themselves deal with a wide range of clients from charities to banks.<br /><br />Similarly, many Business Studies graduates move into the advertising sector. Advertising Account Executives are those who communicate between the business and the agencies handling the advertising. Roles can be administrative and include a degree of organization whilst overseeing the work of staff and the progression of each campaign. Monitoring budgets and securing deals are also priority aspects of this role.<br /><br />Many Business graduates express an interest specifically in retail. The role of the <span style="font-style: italic;">Retail Merchandiser </span>is fairly straightforward, they are responsible for the certain products being in the right shops at the right time. Again, this is a varied job due to the diversity of the retail sector and the companies therein. Product ranges need to be planned, and this involves working with sellers, manufacturers and distributors. Of course, once the products are on the shelves, it is then the <span style="font-style: italic;">Retail Merchandiser's job</span> to monitor the selling success (or lack) of each and every product.<br /><br />The role of the Sales Executive takes on similar work to the above but varies again. Sales Executives are responsible for maximising the sales of a companies goods, in particular: FMCGs (Fast Moving Consumer Goods, i.e. food), clothes, IT software, and services. Sales executives are called upon to liaise with customers and potential customers for new business. They also need a good head for budgets, trends of markets and customers, and also need to be on top of their own sales performance.<br /><br />Sarah Maple writes about adult education and education online<br /><br />Article Source: http://EzineArticles.com/?expert=Sarah_Maple<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-3377357065238476941?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-9430385916331163632009-08-15T21:38:00.000-07:002009-08-15T21:41:32.050-07:00Reaching For Star Performer Status: How Do You Rate?By <span style="font-weight: bold;">Linda Carter </span><br /><br />What is a "Star Performer"? A "<span style="font-style: italic;">Star Performer</span>" is a STORE that significantly surpasses the generally recognized median <span style="font-style: italic;">performance measurements </span>within the industry. A "Star Performer" is also an<span style="font-style: italic;"> OWNER</span> or <span style="font-style: italic;">MANAGER</span> of a business who has higher than average expectations and demands not only for the business but for the invested capital.<br /><span class="fullpost"><br />We consistently find that the "Star Performers" we come in contact with have certain similarities: they manage to do the right things most of the time and they accept profit as a worthwhile goal.<br /><br />To find out how you and your store rate, take the following quiz. Each question has two possible answers. Circle the answer that more closely fits your store's current situation.<br /><br />FINANCIAL SYSTEMS AND CONTROLS<br /><br />1. Financial Statements<br /><br />a. Prepared once a year or quarterly. Or, if prepared monthly, chronically late, many times several months late.<br /><br />b. Prepared monthly, using the standard industry format. Ready for management review by the 10th of the following month.<br /><br />2. Expense Budgeting<br /><br />a. No expense budgeting done.<br /><br />b. Formal budget prepared for year, by month. This budget is compared to actual figures each month and corrective measures taken immediately when expenses get out of hand.<br /><br />3. Payroll<br /><br />a. Reported on Financial Statement as a single total.<br /><br />b. Reported on Financial Statement by function (i.e. Selling, Office, Management, etc.).<br /><br />4. Payroll Budgeting and Scheduling<br /><br />a. Everyone comes to work when the store opens and leaves when it closes. Payroll expense hopefully is not too high.<br /><br />b. Payroll expense for each responsibility area is budgeted monthly a year in advance and weekly at least three months in advance; each month the actual vs. budgeted is analyzed; weekly schedules are posted well in advance; split shifts are used when needed.<br /><br />5. Shrinkage Control<br /><br />a. Take a physical inventory once a year and make little or no effort to reconcile to perpetual inventory records.<br /><br />b. Take cyclical inventories and thoroughly investigate discrepancies to detect instances of faulty record keeping, external or internal theft.<br /><br />6. Management Information System<br /><br />a. Either do not have one, or have only a very rudimentary one that gives a minimum amount of information, or have one that is not used.<br /><br />b. Have a Management Information System based on the Retail Inventory Method that gives very detailed monthly information for each merchandise classification (Sales, Inventory, Order Status, IMU%, MD%, Shrink, GP%, STR) and each salesperson (sales per hour, average transaction, number of items per transaction) and is used regularly to monitor vital signs of the business.<br /><br />SALES AND MERCHANDISE INVENTORY PERFORMANCE<br /><br />7. Market<br /><br />a. Spend 45-60 days per year at market, without advance preparation, taking with you the top 2-3 salespeople.<br /><br />b. Carefully plan your market trips. Get buying office/buying group help. If salespeople go with you, let them meet you at market for just 1-2 days and never let top 2 go to market at the same time.<br /><br />8. Buying<br /><br />a. Go to market and buy based upon quantities bought last year.<br /><br />b. Use Open-To-Buy by merchandise classification to plan merchandise purchases.<br /><br />9. Merchandise Classifications<br /><br />a. Have a minimum number of classifications to avoid record keeping and employee confusion.<br /><br />b. Class structure is well defined to allow for better merchandising decisions.<br /><br />10. Markdowns<br /><br />a. When merchandise is sold below the original price, simply record the sale at the actual selling price permitting markdowns and shrinkage to become co-mingled in the computation of gross margin.<br /><br />b. Include planned markdowns in the Open-To-Buy process, carefully record them when recognized and compare actual vs. planned at the end of every season taking corrective action where needed.<br /><br />11. Purchase Order Management<br /><br />a. Purchase orders written on vendor's form. Copies are not provided to receiving department on timely basis, perpetual outstanding order position is not maintained by classification.<br /><br />b. Purchase orders written on your store's own Purchase Order form and a copy or facsimile is given to the receiving department so they can use it to check in merchandise. Perpetual on-order status is maintained by classification. Purchase orders are deducted immediately from the Open-To-Buy.<br /><br />12. Receiving &amp; Marking<br /><br />a. Treat the receiving and marking function as a necessary evil, permitting everyone to help out in the receiving, tagging, etc.<br /><br />b. Assign the receiving and marking function to one person as their primary responsibility and have written procedures for handling receipts, returns and transfers.<br /><br />13. Achieve Sales Increases<br /><br />a. Compare this year's sales to last year's sales and are satisfied with any increase.<br /><br />b. Develop monthly sales plans for each store, classification, and salesperson and thoroughly develop and execute a plan to achieve sales increases that consistently exceed the inflation rate.<br /><br />PEOPLE MANAGEMENT AND SALES DEVELOPMENT<br /><br />14. Sales Training<br /><br />a. It is up to the salespeople to educate themselves.<br /><br />b. Regularly scheduled (weekly) selling staff meetings to review new merchandise and provide sales training.<br /><br />15. Marketing<br /><br />a. Direct all advertising expenditures to newspaper, radio and other printed media, usually with little thought or planning.<br /><br />b. Maintain a high level of direct marketing activities with your customers and target market by use of direct mail advertising and telephone contact.<br /><br />16. Personnel Management<br /><br />a. Tell each employee when he is doing something wrong.<br /><br />b. During the hiring interview the job description was thoroughly reviewed. Each employee is given a written job description when hired defining the requirements of their job and what is expected of them. All employees are given a formal performance review at least semiannually in the first two years of employment and yearly thereafter.<br /><br />17. Organization Structure/Management<br /><br />a. Informal organization with family members and other managers doing what they want and stepping on each others' toes.<br /><br />b. Well-defined organizational structure with a written job description for everyone, including family members and management.<br /><br />18. Policies and Procedures<br /><br />a. No written policies or procedures or have an outdated and un-used version. Whenever a problem arises; you make a decision and handle it based upon early individual situations.<br /><br />b. Carefully thought out and written policies and procedures that include built-in internal controls are provided to all employees and used as reference materials.<br /><br />Now, give yourself 1 point for each "a" answer and 4 points for each "b" answer and see how you rate.<br /><br />61-72 points: You are making money and having fun.<br /><br />37-60 points: You are surviving, but need to make improvements.<br /><br />18-36 points: You are sinking, and you know it. You should get out of the business.<br /><br />If you did not score at least 61 points, there is room for improvement. Go back and review all the questions for which you gave an "a" answer as these are the areas you should consider working on. You may find that some of these areas will be relatively easy for you to correct; for others you may need outside assistance. The important thing to remember is that these improvements can have a positive impact on your store's success.<br /><br />This article was written by Linda Carter, President of The Retail Management Advisors, a retail consulting firm whose mission is to help independent retailers survive and thrive. Linda can be reached at 1-877-206-1299 or l.carter@the-retail-advisor.com. Our web site is http://www.the-retail-advisor.com<br /><br />You can reprint this article as long as the above information is included<br /><br />Article Source: http://EzineArticles.com/?expert=Linda_Carter<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-943038591633116363?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-45503846623645086202009-08-15T21:35:00.000-07:002009-08-15T21:38:16.311-07:00Tips on Careers in Fashion and MerchandisingBy <span style="font-style: italic;">Jacquie Generra </span><br /><br />Currently, <span style="font-style: italic;">fashion</span> has taken over society in general in the most personal ways possible. The current styles in the magazines tell us what to do to make us look good in school, in our residence, and at the office. Have you ever questioned how you can be employed in the fashion business if you are not really a designer? Here are some of the selections that you will have if you choose to pursue a <span style="font-style: italic;">career in fashion design and merchandising</span>.<br /><span class="fullpost"><br />First of all, when it pertains to designing, many people do the job of making a dress for the runway. The design director or head designer has the final word in the creative process, nevertheless, supporting staff are also necessary to get the show ready. Consider the jobs of artist and sketcher, sewer, pattern grader and maker, and assistant designer, if being involved in clothing creation is for you. Other job choices include being a specialty designer, a set and exhibit designer, a spec and fit technician, or a trend researcher. A good way to learn to do this is by taking classes at universities or institutes. If your life is busy but you still want the training for this work try online fashion schools. Using these schools will give you information on the field you're studying to help you get the job you desire.<br /><br />In order to be successful in<span style="font-style: italic;"> fashion merchandising</span> you will need to have management and marketing skills with emphasis on fashion. If you're good at predicting what the community wants, the job of a fashion buyer is the one for you, as you will have a personal hand in choosing what the store you hold will carry on their racks and in their display window.<br /><br />Necessary skills for planning fashion events include a desire for organizing and a love of putting on a great show.<br /><br />For the individual with administrative skills and the knack to trade commodities, you have the prospective to be an outstanding store manager of retailers who convey the products faster to the customers.<br /><br />Product development is a great field for thinkers to use their creativity. For those with good fashion sense there is the advertising industry that is always on the look out for trend setting individuals.<br /><br />Fashion marketing colleges will give you the training you need to excel in your field. There are many career paths in designing and merchandising in the fashion business for people who are enthusiastic and hard-working, and it is up to you to choose which one is best for you.<br /><br />Jacquie Generra writes about Designer Wear and Fashion &amp; Personal Care as a staff writer for HowToDoThings.com.<br /><br />Article Source: http://EzineArticles.com/?expert=Jacquie_Generra<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-4550384662364508620?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-8806937263544619612009-08-13T21:10:00.000-07:002009-08-13T21:12:03.956-07:00What to Prepare for the Job InterviewBy <span style="font-weight: bold;">Shen Gerald </span><br /><br />This article is about preparing for the job interview. Before you go for the interview, you should prepare yourself and some necessary researches.<br /><br />The followings are some of the areas that a person going for an interview should prepare himself for:<br /><span class="fullpost"><br />1. Study the description and nature of the job. Try to understand the<span style="font-style: italic;"> job description</span>. Brainstorm the types of questions that the interviewer may possibly ask you.<br /><br />2. Try to learn about the interviewer. If you can, check out the background of your interviewer.<br /><br />3. Beef up any relevant technical skills. Try to hone and improve your technical skills. For example, if the job requires you to do some technical drawing or drafting, practice your drafting skills again. Additionally, it is also equally important to show evidences of your competence in that area. For example, bring along some drafting works and drawings if the job require you so. Another important thing to take note is that do not show any bad works. Show only good works. Bad works will do more harm by leaving a bad impression.<br /><br />4. Learn more about the industry. Learn about the current trends in the industry. If the industry has some upcoming major events such as trade shows, make sure that you are in the know. Who are the big players in the industry? You should know all these at your finger tips.<br /><br />5. Learn more about the organization. Lastly, probe into the background of the company or organization that is going to hire you. One good place to begin is to check out their website and the internet for relevant news about them. Be familiar with the organizational structure.<br /><br />Well, these are some ideas for interview preparation. Hope that it is useful.<br /><br />The author runs Job Lense - career and job ideas, a career website which features many career profiles. The Fashion Buyer Job Profile and Visual Merchandiser Job Profile are also included in the website.<br /><br />Article Source: http://EzineArticles.com/?expert=Shen_Gerald<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-880693726354461961?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-57372460232615190412009-08-13T21:08:00.000-07:002009-08-13T21:10:18.867-07:00Entry Level Retail Jobs Lead to Lucrative CareersBy <span style="font-weight: bold;">Chris Robertson</span><br /><br />If you were to survey store managers, <span style="font-style: italic;">merchandisers</span>, buyers, or other high-level retail executives, virtually all of them would say that their first<span style="font-style: italic;"> retail jobs </span>were in customer service or in retail sales. They may have started part-time when they were students, took seasonal mall jobs during the holiday season, or started full-time after taking classes in merchandising or in management. For almost every retail professional, though, what began as a retail job turned into a retail career.<br /><span class="fullpost"><br />How did they work their way up the ladder of retail work? First, they built a foundation based on customer service and sales. This is partly because, when it comes down to it, every successful retail operation is built upon customer satisfaction. A retailer that offers great prices and good merchandise may do well initially, but if the retailer doesn't take care of customers, the operation is no more than a flash in the pan. Therefore, a proven commitment and passion for exceptional customer service is necessary before advancement is possible.<br /><br />But the act of keeping customers happy is only one component of enjoying career advancement through retail opportunities. Equally important are the skills you acquire while developing your talent for customer service. After all, customer satisfaction requires a high degree of efficiency (for example, quickly ringing up sales), the ability to troubleshoot (determining what the problem or challenge is and how to fix it), strong interpersonal skills (remaining calm when a customer is upset), and great communication (both in listening and speaking).<br /><br />Customer service or sales jobs in retail quickly separate those with star potential from those who simply take store jobs out of convenience. Store managers understand that those who have stellar customer service skills directly contribute to the profitability of the enterprise. After all, you are instrumental in establishing and maintaining customer relationships, which result in repeat customers and increased sales. Because retailers almost always promote from within the company, you are well positioned to move up in the company.<br /><br />As you gain experience in customer service or sales, you are likely to discover other positions that appeal to you. Perhaps you would like to explore retail merchandising, and assume responsibility for merchandise displays, signage, and everything else the customer sees when he or she enters the store. Merchandising is an exciting job that engages your creativity, your understanding of human nature, and your knowledge of the products your store carries.<br /><br />Another retail career path is in management. Perhaps you like the idea of being in charge of every aspect of your department, hiring and managing employees, and bringing your personal touch to the customer experience. Once you have demonstrated that you have an aptitude for management, you can rapidly advance up the management ranks, moving on to store manager, regional manager, or even district manager.<br /><br />Retail career advancement can take many different forms. Taking advantage of in-house promotion opportunities is key, but you can help increase the speed with which you move up the ladder by volunteering for company trainings, attending management training programs at community colleges, developing relevant technology-related skills, and taking classes in specialty areas like merchandising.<br /><br />Wherever your<span style="font-style: italic;"> retail career</span> path leads, keep in mind that entry-level retail jobs give you the chance to develop a variety of skills that will serve you well.<br /><br />Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Lucrative Careers in Retail Jobs or Majon's Business and Entrepreneurs directory.<br /><br />Article Source: http://EzineArticles.com/?expert=Chris_Robertson<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-5737246023261519041?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-73423528138256544652009-08-13T21:05:00.000-07:002009-08-13T21:07:42.620-07:00The Key to a Winning CV - ResumeBy <span style="font-weight: bold;">Jan Potgieter</span><br /><br />Can a C.V./Resume Make a Difference?<br /><br />The answer to this is always of course; "it depends". Your C.V. (Curriculum Vitae, Resume or Personal Details) won't make it to the top of the pile if you have created a record of the wrong things<br /><span class="fullpost"><br />When many applications are received, the human relations specialist will normally scan the C.V.'s quickly and will react to the smallest positive or negative salient point in your C.V!<br /><br />So, do it right and make the impressive and applicable things stand out!<br /><br />Let's start by stating a few things you should not do:<br /><br />1. Do not write a C.V. by hand or in a difficult-to-read font with too much information jammed into too small a space.<br /><br />2. Study the advertisement! Do not apply for something you are not qualified or able to do.<br /><br />3. Don't list experience that makes it obvious that you never worked for any organisation for more than six months during the last 10 years<br /><br />4. Don't say: "Unemployed"<br /><br />5. Don't say: "Retrenched due to personality clash with my boss"<br /><br />6. Don't say: "Any salary"<br /><br />7. Don't state your main reference as: "Pastor Pete Starbull, Church of the Golden Moon, mobile: 065 788 6777 - as a matter of fact, don't state any reference at all. State that references can be supplied upon request. That allows you the opportunity to ask them what kind of reference they would like to see.<br /><br />8. When applying for chief buyer, don't state your education as: Certificate in Fly Fishing, Certificate in Jazz Music, Passed the Senior Diploma in Horse Breeding - keep information relevant at all times.<br /><br />9. Don't state hobbies that could evoke strong negative sentiments or imply lack of work focus, such as: "Represented the county in golf(handicap 2) on three overseas trips in 2003; Earned 9 silver medals in rare game hunting, Chairman of the 'Legalise Marijuana' campaign"<br /><br />What you SHOULD do:<br /><br />The Basics<br /><br />Compile a special C.V. for each position you apply for and make it look conventional. Recruters prefer this throughout the world. Most recruiters are conventional people, and they have a clear idea of what they expect to see when they read a C.V.<br /><br />Reading a C.V. is a bit like walking into a restaurant - we know what to expect. In a restaurant, we know that there will be tables and a menu, that we will be asked for our order, and that we will have to pay for the food. We might even be expected to leave a tip. Receiving an unusual C.V. would be like walking into the restaurant and seeing no tables or serving staff. We might just walk out!<br /><br />Always include your:<br /><br />- Full name<br /><br />- Home address<br /><br />- Telephone number<br /><br />- Mobile number<br /><br />- Fax number<br /><br />- Email address (You must put your name, address and telephone number on the first page of your C.V.).<br /><br />- Education<br /><br />Have a look at the ideal candidate required from the job ad. What qualifications is our potential employer looking for? These qualifications are the ones to focus on.<br /><br />Do not bore the reader by listing every qualification you've obtained - keep it to the relevant and impressive information.<br /><br />Some qualifications, like a university degree, are regarded as relevant information in most circumstances. Other qualifications, such as a first aid course, may be seen as useful for some jobs, but would look odd being listed for others.<br /><br />Your age will also help you decide what to include and what to leave out. For people in their first five years of work, education is very important and should be listed in reasonable detail. After those first five years, be a bit more selective about what you use. Some qualifications become outdated quickly, so claiming to be a computer expert on the basis of a computing degree obtained 15 years ago will not look very convincing. In this case, evidence of recent work in the field will count for a lot more.<br /><br />Be clear, concise and always refer back to the job ad to ensure you're remaining relevant.<br /><br />The order in which you list qualifications is normally:<br /><br />- Highest postgraduate qualification<br /><br />- Highest undergraduate qualification<br /><br />- Secondary school qualifications<br /><br />This point may not apply to many people at all, but should you have a PHD, bear in mind that the title of PHDs can often appear to be so obscure or trivially narrow as to detract from a great achievement. If you have a very specialised title that is not going to be directly relevant to the job applied for, then stick to the subject discipline name (such as Chemistry, Physics, English, or Psychology).<br /><br />If you have a degree, most employers will credit you with a certain amount of intelligence. What might be useful is to list a few subjects you covered at secondary school, to give an indication of your versatility. For instance, if you have an arts degree, it is probably worth listing "mathematics, chemistry, statistics" or other numerate subjects studied at secondary school, as this gives an indication of rounded abilities. The opposite applies for science graduates, who might list English and History if applicable.<br /><br />If there is any special thesis topic or aspect of your studies that is particularly relevant to the job, then mention it here.<br /><br />With all qualifications, do not assume that the reader will understand what they are. For instance, what do the following mean?<br /><br />SNVQ<br /><br />A-LEVEL<br /><br />CUM LAUDE<br /><br />Do not assume anyone else will understand your qualifications - if in doubt explain what they mean.<br /><br />When applying for a job in another country, don't assume employers will understand what your qualifications mean. Explain your grades in the employer's local system. in rare game hunting, Chairman of the 'Legalise Marijuana' campaign"<br /><br />Your work history<br /><br />Your work history is the most "wordy" part of the C.V. This is where you have the most scope to influence the reader through your writing style, the words you use, and the way you describe yourself.<br /><br />Generally list your most recent job first, and then move onto the previous one and so on. If you have a long work history with many different jobs, then we would recommend you restrict listing full details of the positions held in the past ten years. If there are some earlier jobs that are particularly relevant to the application then these should be included.<br /><br />For each job you should list:<br /><br />Dates (in years) of employment<br /><br />Job title<br /><br />Employer's name and city location if appropriate<br /><br />Your responsibilities (keep it brief)<br /><br />Your achievements in the job<br /><br />Tailor the C.V. to suit the requirements of the ad and always include achievements (not just duties), because this is what will sell you.<br /><br />The last point on this list is possibly one of the most important. Just providing a job description is not enough. If many applicants have similar backgrounds then the recruiter will be bored to tears and may not even read your C.V. What makes you different, more employable, are all of your achievements<br /><br />Tip: Turn your responsibilities into achievements!<br /><br />For example: Rather indicate that the major responsibilities in this role included:<br /><br />Overall accountability for the product, merchandising and promotions for the 100 stores Europe-wide<br /><br />Financial control of the sales budget<br /><br />Managing the team of 12 buying and merchandising staff<br /><br />Layout<br /><br />At the top of the first page of your C.V., put your full name. It should be in bold type, at a size of 20 points, centered. Leave plenty of white space below this heading.<br /><br />Education details should come next, followed by:<br /><br />- Professional associations<br /><br />- Work history and<br /><br />- References<br /><br />Headings:<br /><br />Headings have to be consistent in appearance. They must all be the same font and size.<br /><br />You must leave plenty of white space on your C.V. If you put too much writing on a page, your C.V. will be hard to read and look cluttered.<br /><br />Font:<br /><br />Use the same font throughout. Bullet points are quick and easy to read, and look attractive on a page, as long as there are not too many of them. If you are going to use bullet points, make sure they make sense.<br /><br />Other important layout and presentation issues:<br /><br />- You should not use underline headings as it tends to look messy<br /><br />- Do not use both sides of the paper.<br /><br />- Have your C.V. laser-printed.<br /><br />- Do not use colour in your C.V.<br /><br />- Do not put clip-art, cartoons or other illustrations on your C.V.<br /><br />- Use high-quality white paper<br /><br />- Do not fold your C.V.<br /><br />Good 'selling' words:<br /><br />Presented, Attracted, Persuaded, Transformed, Supervised, Accredited, Managed, Illustrated, Implemented, Compiled, Finalized, Development, Engineered, Established, Expanded, Demonstrated<br /><br />Words that can boost the power even more include:<br /><br />Competently, Effectively, Assertively, Enthusiastically, Cooperatively, Enthusiastically, Selectively, Decisively, Consistently, Creatively, Flexibly, Innovatively<br /><br />Words with negative connotations should be avoided if possible. They include:<br /><br />Avoided, Failed, Dismissed, Withdrew, Abandoned, Relinquished, Conflicted, Argued, Struggled<br /><br />The Covering Letter<br /><br />All C.V.s should be accompanied by a covering letter. Covering letters should be taken seriously. Your letter should include the following information:<br /><br />- Your (typed) name, address and phone number<br /><br />- The name of the person to whom you are writing<br /><br />- Their job title<br /><br />- Their address<br /><br />- The initial greeting<br /><br />- The job you are applying for<br /><br />- Reference number<br /><br />- Where you saw the post advertised<br /><br />Catchy statements e.g. ( I have over five years experience as a machinist with Peters and Stone, and have experience of a wide variety of pattern techniques.)<br /><br />A couple of sentences about why you chose this employer<br /><br />A polite request for a reply<br /><br />Your signature and your name typed below it<br /><br />What do recruiters like most in C.V.'s?<br /><br />- Relevant experience<br /><br />- Layout<br /><br />- Qualifications<br /><br />What do recruiters dislike in a C.V?<br /><br />- Very little experience<br /><br />- Previous employment history is not exactly mix with the role being applied for.<br /><br />- Academic, little experience. Lacks ambition and enthusiasm, no continuity of employment.<br /><br />- Layout of C.V. a little difficult to read.<br /><br />- Mainly research experience<br /><br />- Poor layout<br /><br />For more information and free advice contact me at http://www.negotiationeurope.com/email-request/ or email: jan.potgieter@negotiationeurope.com<br /><br />Article Source: http://EzineArticles.com/?expert=Jan_Potgieter<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-7342352813825654465?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-38483899992452119572009-08-13T21:02:00.000-07:002009-08-13T21:05:24.433-07:00Careers in the Fashion IndustryBy <span style="font-weight: bold;">Melissa Steele</span><br /><br />Interest in the fashion industry is on the rise, and so are the opportunities – and the competition. It is relatively easy to earn a degree in fashion design, merchandising, or fashion marketing. Each of these segments focuses on a different aspect of the fashion industry. As the fashion industry continues to grow, there is an increased need for educated and specialized staff in the fashion world. Those who have the appropriate fashion degree education will find that they are more marketable in this competitive industry. You will find that a fashion degree education offers programs that are tailored to what specific field you are interested in. The three main opportunities with a fashion degree are fashion design, fashion marketing and fashion merchandising.<br /><span class="fullpost"><br />Becoming a fashion designer is a dream for many people. But only those with artistic ability and serious determination will succeed in this competitive industry. A fashion designer has an eye for lines, textures and color and brings their vision to life through drafting. Once a final sketch is complete, the designer must choose materials to be used in the final product. After the fabric is chosen, a pattern is cut from the fabric and sewn together.<br /><br />Fashion Marketing involves the advertising, design and business side of the fashion business. A fashion marketer has to have a comprehensive knowledge of the fashion industry to be able to identify what will be stylish and appealing to their target markets. They are responsible for recognizing and tracking upcoming trends as well as being familiar with the various consumer groups. Fashion marketing connects the designers to the public by tracking consumer-buying habits. The fashion marketer then come up with advertising campaigns to target specific groups that might be interested in the products.<br /><br /><span style="font-style: italic;">Fashion Merchandising</span> and marketing work hand in hand. Fashion merchandisers are responsible for buying the clothes and presenting them to stores. One of the largest parts of fashion merchandising is creating displays to help consumers want to buy the products. Fashion marketing is basically the selecting of clothing lines and choosing how the will be presented to the market.<br /><br />You should consider a career in the fashion industry if any of the above fields are appealing to you. Fashion is a career that combines business aptitude and an artistic eye. When you have a degree in fashion, you will make more money and hold higher positions than those without formal training.<br /><br />Melissa Steele is a featured writer for EducationGuys.com. She has been writing about college degrees &amp; trade schools since 2004.<br /><br />Article Source: http://EzineArticles.com/?expert=Melissa_Steele<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-3848389999245211957?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-31062940983239313462009-08-11T23:17:00.001-07:002009-08-11T23:17:52.420-07:00"Why Should We Hire You?" - Top Interview Question AnsweredBy<span style="font-weight: bold;"> Jayvardhan Patil</span><br /><br />They will ask this question because they want to see your confidence level. If you answer the interview in a fantastic way and stumble upon this particular question then you might lose the impression you have earned so far.<br /><br />Another reason behind asking this question is, people love surprises. The interview candidates sometimes come with some surprising answers. And it becomes easier to know the candidate.<br /><span class="fullpost"><br /><span style="font-weight: bold;">How to prepare for this tricky interview question?</span><br /><br />The best way to answer this question is to convince your interviewers by giving the examples of your skills and worthiness why you are the best candidate for this job. Now, all the interviews might have different job requirement though the required skills are the same. So it will be better if you do not try to make a master answer which you can answer in all interviews. Even if you can find some master answers over the internet, chances are your interviewer is an experienced person who has already heard all of them.<br /><br />So first, prepare the answer yourself. Before going for an interview; spend some time reading the job description carefully. Compare the job description with your abilities and skills. Also mention what you have accomplished in your other positions. Be positive and attract their attention towards your abilities, your experience, and your energy. Also show your interest in the company and the position.<br /><br />You may also include some things that are required in any job but not necessary described in the job description. Give them examples of how you are a good team member and how you have tried to put an extra value to the organisation interest. Also mention any work you have done for the organisation or your colleagues which was not part of your job.<br /><br />Along with "Why should I hire you?" there are many HR interview questions that may be asked to you. A good decision is not to take any chances and to be prepared for all of them. To help you get through your HR interview, http://undestanding.com has a collection of them you may like to read.<br /><br />Jayvardhan Patil<br />Expert Author,<br />Ezine Articles<br /><br />Article Source: http://EzineArticles.com/?expert=Jayvardhan_Patil<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-3106294098323931346?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-41349414028760327652009-08-11T23:15:00.000-07:002009-08-11T23:16:31.282-07:00Owning And Operating A Small Retail Business - Advanced Basic TrainingBy <span style="font-weight: bold;">David Michaels</span><br /><br />In the prior article, I covered what I refer to as the basic steps to take in order to own and operate a small retail business. These are the steps that take you to the point in the process where it's nearly time to open your doors to the public. Now it's time for the next stage of the process, or what I call Advanced Basic Training. This is the stage that requires even more due diligence than the basics as a lot of key financial issues are discussed here.<br /><span class="fullpost"><br />Remember in the first article that we named our business, stocked and priced our shelves and sales floor, and established our hours of operation. So now it's time to move into final three stages, which are:<br /><br />• Guidelines for staffing<br /><br />• Wages and benefits issues<br /><br />• Developing an effective marketing plan<br /><br />In the basic steps I discussed in the first article, I tried to focus on some of the pitfalls you are apt to encounter during each stage. I made recommendations on the positives and negatives in this process based on my own personal experiences with various endeavors. And I'll be doing the same with the above three steps as well. The big difference this time is that the financial aspects of your business really come into play in these three steps.<br /><br />Guidelines for staffing<br /><br />How many people will it take to staff your business? This is difficult to calculate when you're initially starting. My biggest headache was always hiring the right people that would benefit the business. Let's face it folks, the "employment pool" as I call it is pretty damned shallow --- not a lot of talent to choose from like there used to be. The hiring process is still a pain for most business owners, and it's going to be even tougher for you as a rookie business owner, especially if you are lacking the experience in this area. But don't fret, here are some recommendations that will help you get through this process.<br /><br />Don't be overly judgmental of a person based on their appearance. Boy, this is really the tough one and I feel it is the single most important recommendation of the bunch. Good looks, proper hair length, and the person's physique are not always quality factors; in fact you might even say that perfection in these areas constitutes a minority of individuals in society today. Not every person out there is photogenic enough for the cover of People magazine, longer hair has become an acceptable standard today, and most people today need to lose a few pounds anyway. If a person appears neat and clean in the hygienic aspects of grooming, this is an indication that they care about themselves and how other people view them. So flush that mentality before you find yourself running your business from open to close seven days a week all by your lonesome.<br /><br />Can the job applicant carry on a reasonably intelligent conversation? Don't laugh; this is a very critical factor in the hiring process as well. If they can't talk to you, do you think they'll be able to talk to your customers? I look for a few key "hot spots" such as how well they maintain eye contact during the interview, are they too fidgety when trying to respond to your questions, do they lack self-confidence in their answers, are they overly confident to the point of bragging --- just to name a few. You can safely construe these as warning signs and reasons to shy away from these types.<br /><br />Trying to find someone with experience is like looking for a needle in a haystack. Are you ready to be discouraged? Then this one will definitely do just that. I have discovered over the years that this can be very frustrating. It's not necessarily that hard to find someone with retail experience; but it's difficult as Hell to keep them. Let's face it, the only jobs lower on the wage scale than retail is flipping burgers for Ronald McDonald or working in Guy Patterson's father's appliance store. Remember the movie "That Thing You Do"?<br /><br />Look for an individual that you and your business will benefit from. During your interviewing process, get into the habit of always asking the job seeker this question - "Why should I hire you instead of another applicant?" Again, listen for some of those key hot spots (see the paragraph above about intelligent conversation) when they respond to this question. Here's another helpful tip. Listen for the key words customer service in the conversation; it means that they are a "people person" and will relate well with your customers. This is a must in any retail business.<br /><br />Employing the use of a good labor matrix (or labor formula) enables you to staff the operation properly, and helps you reach a level of profitability within that 12 month parameter. What does it take to develop the right formula? Here are the variables you need to consider:<br /><br />• Fixed and variable expenses (wages, rent, utilities, advertising, cost of goods)<br /><br />• Coverage (i.e., the number of bodies needed for sales, customer service, shipping and receiving, store sanitation, merchandising, point of sale issues)<br /><br />• Average monthly cost of inventory (this of course varies with sales volume)<br /><br />When you're just getting started, you need to calculate the total of the first item above so that you can calculate what it costs you daily to keep your doors open. Once you've established a rough idea on this then you'll have a better idea on how to start controlling this part of your overhead. The key here when it comes to adding additional employees is the customer service factor. When you can no longer handle certain aspects of store operations (e.g. customer traffic, customer service, shipping and receiving, stocking and merchandising), then it is time to think about hiring another employee.<br /><br />Wages and benefits issues<br /><br />What does it take to find and keep good employees? The immediate consideration is a decent wage package at each level of employ. If you study the retail industry nationwide, most successful companies are multiple location types of operations or chain stores. Managers are usually salaried and receive an override based on a percentage of the total sales volume. Additionally, monthly or quarterly bonuses are sometimes paid based on net dead profits of the store.<br /><br />Assistant Managers are salaried or hourly depending on the company. Sometimes they are afforded a smaller percentage of the profits as a monthly or quarterly bonus, but this is rare. Most salespeople are paid an hourly wage and on rare occasions afforded a small commission on their sales as well. Warehouse personnel are paid an hourly wage.<br /><br />Initially, you will not only be the owner, but the store manager as well since you probably won't be able to shell out management wages to begin with. However, it would be a good idea to hire and train someone that you could trust running the store in your absence. And you'll need to pay them a bit more than your regular employees. So keep that in mind, unless you feel like being in that store seven days a week testing your sanity levels.<br /><br />You will probably start out as a 3 or 4 person operation, depending on size of the store, breadth of your product assortment, and your customer flow. If you start off as a 3 person operation, there are you, that assistant I urged you to hire, and a combination person. By combination, I mean someone who can work shipping and receiving, merchandising, and customer service. If you can afford to be a 4 person operation, there are you, the assistant, a floor person who can help customers and assist your warehouse person when needed, and a warehouse person.<br /><br />With all this being said, I would urge you to formulate job descriptions for each level of employee in your store, yourself included. This way, you're not babysitting people all the time, and can attend to your own duties as well. Heck, you may even be able to take a break once in a while, take the wife out to lunch, or even take a day off. And trust me; at some point in time, that day off idea will look pretty tasty when you start examining those sanity levels I spoke of.<br /><br />In addition to the job description sheets, here are a few more strong recommendations. First and most importantly, drug test everybody that you decide to hire. This one aspect will save you countless hours of grief down the road. I hate to be stereotypical, but 9 out of 10 "druggies" are not in control of their lives --- the drugs are. Theft has the tendency to become an issue as well.<br /><br />Secondly, without fail, investigate their prior employment history. Believe it or not, people are not always honest on their applications, and they can really massage a resume so it sounds exactly like what you want to hear (oh, say it ain't so). Pick up the phone, call that former employer, and remember that legally there are only 3 questions you can ask, and these are:<br /><br />1. How long was this person in your employ?<br /><br />2. What was their wage or salary?<br /><br />3. Would you consider hiring this person again? (This is the biggy. If the person you're talking to says "no", you cannot ask them why. However, it is safe to assume that there is a valid reason for that employer not rehiring that person. On the other hand, if they answer "yes" you can ask the next question.)<br /><br />4. How would you describe this person's performance?<br /><br />Does this help? I sure hope so. I am telling you all this from past experience, and believe me, you want to take all these things into consideration. The livelihood of that new business is dependant upon these issues. So please save yourself a lot of headaches and nightmares and reread through this part again.<br /><br />The next topic here is benefits, and there's a good possibility that the only one who will have medical, dental, and vision coverage is you. At some point in time, once the business is deemed profitable and successful, a benefits package needs to be considered for full time employees, with part time employees being included with medical benefits. In most instances, benefits are considered more critical than wages if you want to entice and keep good employees for any length of time. A well-rounded benefits package usually includes the following:<br /><br />--- Health insurance including dental and vision plans (after 90 days)<br /><br />--- 401k or some form of retirement plan (after 90 days)<br /><br />--- Vacation pay (after one year of employment)<br /><br />--- Sick pay (after 90 days)<br /><br />Bear in mind that your employees are insured through your Workman's Compensation Insurance, but that only covers them if they are injured on the job. And you are required by federal and state law to have this.<br /><br />Developing an effective marketing plan<br /><br />"The man, who on his trade relies, must either bust or advertise" was a quote that came from the 1700's at the onset of advertising in this country. And there is no greater truism where marketing your business is concerned. I want to say that the quote comes from Thomas Payne, but I wouldn't swear to it. But, it had such an impact on me when I first became interested in the advertising and marketing industry that I have never forgotten it.<br /><br />This is the area of the six step process that I always enjoy the most and have a lot of fun with, not from a comical standpoint, but because this is my primary focus of financial endeavor. I've been around the advertising and marketing sector for over 17 years now and have really gotten my feet wet in the three major media, (i.e. print, radio, and television), and now I'm becoming well versed in the online sector as well --- and not because I've wanted to, but because I have had to.<br /><br />Once it is public that you have opened (or are opening) a new business, be ready for another one of those shark attacks. You are about to be bombarded by reps from every media imaginable, telling you that their's is the best avenue of advertising in the world. (There's this word that starts with "bull" that oftentimes comes to mind here.)<br /><br />Here are a few suggestions when considering where to advertise. At the outset, only look at print advertising, such as your local newspaper and telephone book. Realize that for the time being, radio and television advertising may not be affordable, so you may want to put those media on the back burner. As far as the phone book is concerned, stick with a liner ad in the white and yellow pages (categorized).<br /><br />When you're considering placement for your ad in the newspaper, think about the different sections in the publication and where your business fits the best. You can start with a sixth or eighth of a page ad for three months and do just fine. But don't think that you can advertise a month or less and start doing a land office business. In most instances, it ain't gonna happen. Here are some things to consider when it comes to spending your money on advertising.<br /><br />Advertise for a minimum of 60 to 90 days. It will take that long for the buying public to get used to your business being there. And once they know you're there, you need to keep your name visible. It's called "market awareness".<br /><br />Change your ads often. Run a different special each week, otherwise your ad gets stale and people won't pay attention to it any more. Remember variety is the spice of life.<br /><br />Advertise heavier when business is slow. What??? Am I ought of my mind??? Absolutely not. The typical mindset amongst business owners is that advertising is an expense, not a necessity. So when times get tough, that's one of the first things they pull the plug on. Here's a tip, if most of the retailers out there do that, and you keep advertising, it looks like you're still in business when the other ones have flown the coop. Gee, what a concept --- market awareness. You have to keep your name out there.<br /><br />I could really keep going here, but the purpose of this article and the prior one was not to discourage you or overwhelm you, but to give you the basics so that you avoid the more common mistakes that new business owners make. In the coming weeks, I'll be delving into these topics again on a more advanced level for businesses that are up and running successfully, and want to keep it that way. As always, you can e-mail me with comments and questions at no1nyyfan55@yahoo.com and I will respond as quickly as I can.<br /><br />http://en.wikipedia.com<br /><br />Article Source: http://EzineArticles.com/?expert=David_Michaels<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-4134941402876032765?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-12317031300546977902009-08-11T23:13:00.000-07:002009-08-11T23:14:34.441-07:00Is Fashion Your Passion? Make Fashion Your CareerBy <span style="font-weight: bold;">Steven Henderson</span><br /><br />Do you live and breathe<span style="font-style: italic;"> fashion</span>? Would a<span style="font-style: italic;"> fashion career</span> suit your style and aspirations?<br /><br />For fashion enthusiasts, a fashion career can seem like a dream job; an opportunity to influence society and change the way a nation dresses for the day and evening. Read on to see which fashion career might be right for you.<br /><span class="fullpost"><br /><span style="font-style: italic;">Fashion careers </span>are essentially of two types - those in fashion design and those in the sales and marketing side of the industry (fashion merchandising). You can further customize your fashion career by choosing to focus on a particular style or kind of garment.<br /><br />Other<span style="font-style: italic;"> fashion career opportunities</span> include costume design for TV, film and theater productions; personal stylist positions with high-end department stores and private clients, fashion photography; and modeling work for everything from newspapers ads to strutting the catwalk in Milan or Paris.<br /><br />But to turn your passion for fashion into a lucrative fashion career you need more than just the ideas and enthusiasm; you need technical and industry expertise to turn your creative energies into saleable apparel.<br /><br />One thing fashion careers share, aside from being a rewarding outlet for your creative talents, is their starting point - fashion school. A fashion design education should prepare you for a fashion career, even if you find yourself working in a supporting role as you start out in the business.<br /><br />Entering a fashion career begins with an innate ability to create unique and functional clothing styles and effectively communicate them on paper.<br /><br />If you decide to study for a fashion career, you'll learn to design clothing and accessories or the fabrics and materials they're made of.<br /><br />It is essential that anyone interested in a fashion career attend an accredited fashion schooling program that will address the fundamentals of fashion including design, drawing, textiles, sewing, and manufacturing. This fashion career education will be the core of your training on which you can lay the groundwork for experience.<br /><br />Experience is ultimately the key when it comes to a fashion career.<br />Following school or even during it is imperative that you begin a fashion career with an internship or apprenticeship with an established design house. Building experience such as this can often jump start your fashion career and allow you to begin working on independent projects.<br /><br />For those who have the ability, drive, and determination, a fashion career can be an amazing journey filled with success, self-satisfaction and great clothes. But dont let it ever be said that a fashion career does not require a significant amount of hard work and a vast amount of skill.<br /><br /><span style="font-weight: bold;">CONCLUSION</span><br /><br /><span style="font-style: italic;">A fashion career </span>can take many different forms, reflecting the various aspects of the fashion industry.<br />No matter what area or areas you're interested in, there is a fashion career specifically designed to suit your tastes.<br /><br />To get your<span style="font-style: italic;"> fashion career</span> off the ground, it helps to decide at the outset which of the many fashion industry jobs you want to attain.<br /><br />A starting point for your fashion career could be to study some of the articles about training and careers in fashion collected at the author's website. Your fashion career could be just a few mouse clicks away.<br /><br />Author - Steven Henderson (for bio and contact data see <http: com="">) publishes the independent "Fashion School" information website at :<br /><br />http://fashion.4mostip.com<br /><br />Constructive comments are most welcome and may be submitted at the "Fashion School" website.<br /><br />Article Source: http://EzineArticles.com/?expert=Steven_Henderson<br /></http:></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-1231703130054697790?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-49286954586549837532009-08-11T23:11:00.000-07:002009-08-11T23:12:51.156-07:00Becoming Fashion DesignersBy <span style="font-weight: bold;">U Urbano</span><br /><br /><span style="font-style: italic;">Fashion designers</span> are responsible for creating the clothing, footwear, and accessories purchased by the billions on a yearly basis by consumers. Some fashion designers specialize in clothing design (men's, women's, and children's apparel). Others concentrate on footwear (shoes and boots). A third variety of fashion designer specializes in accessory design (handbags, belts, scarves, hats, hosiery, etc). Some fashion designers dabble in all three of these fashion categories. A fashion designer will always remain up-to-date by continuously studying fashion trends. He/she will begin the design process by sketching designs and will later begin to select colors and fabrics. The designer will then oversee the evolution of the original designs into the form of new clothes and accessories. The entire process cycle will typically take between 18 and 24 months.<br /><span class="fullpost"><br /><span style="font-weight: bold;">Education, Certification, Licensing</span><br /><br />A degree is extremely useful in this profession. Bachelors and associate degree programs in fashion design are offered at many colleges, universities, and private art and design schools. At a minimum a student should plan on spending two years in any fashion design program. As an added measure to succeed in the field, an aspiring designer should supplement a fashion design degree with a business, marketing, or fashion merchandising degree. An understanding of the business end of the fashion industry is extremely important, and strong sales and presentation skills are valuable assets in forging a successful career.<br /><br />Most of the over 200 schools accredited by the National Association of Schools of Art and Design require applicants to submit sketches and other examples of their artistic ability as a criteria for admission. Therefore, industry experience is very important in this profession, regardless of whether it is acquired before, during, or after pursuing a formal education program. Early volunteer work, like costuming, can help a person get started. An internship with a design or manufacturing firm or a first job as a pattern maker or sketching assistant for more experienced designers will be well worth it in the long run. Also worthwhile would be a job working in a retail store or as a custom tailor.<br /><br />This article on fashion design schools and jobs has been provided courtesy of City Town Info.<br /><br />Article Source: http://EzineArticles.com/?expert=U_Urbano<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-4928695458654983753?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-23471840834426691672009-07-29T10:48:00.000-07:002009-07-29T10:50:04.751-07:00Best Cover Letters For Getting Job InterviewsBy <span style="font-style: italic;">Dede Perkins</span><br /><br />There's no doubt about it. People who write the best cover letters get the best job interviews. Research shows that the most effective, cover letters have a number of common characteristics. They follow a 3-part format that consistently garners positive results and earns the job applicants who wrote them highly sought after <span style="font-style: italic;">job interviews</span>.<br /><span class="fullpost"><br />Even if you're not a great writer, you can write great cover letters by following the format listed below. Use this format to write the best cover letters for getting job interviews. If you write your cover letter and still aren't comfortable with the result, have no fear. The link at the end of the article offers cover letter writing services and software that may assist you.<br /><br />But first things first...<br /><br />1. Grab Attention in Your First Paragraph is the first tip to writing best cover letters for getting job interviews.<br /><br />Hiring managers review hundreds of cover letters and resumes for every job they fill. To get attention, your cover letter must stand out. Here are examples of effective and interesting first paragraphs. Choose the one that works best for your situation and modify it to suit your needs.<br /><br />State how your skills and experience match the job description and would be a benefit to the organization.<br /><br /> * Example: After graduating from Northeastern University with a B.S. in Computer Graphic Technology, I spent the summer interning in New York City at Sunrise Communications. During that time, I brainstormed ideas and story concepts with Sunrise's Creative Team. I drew detailed storyboards that formed the basis for local and international TV advertisements. At Sunrise, I learned to share ideas, accept criticism and problem-solve in a high-pressured environment.<br /> * Example: In response to this opportunity, I would like to call attention to my experience in producing and directing numerous PR events throughout Orange County as well as my large network of both celebrity and national media contacts.<br /> * Example: Since graduating from Simmons College Prince Program of Retail Management, I've been involved in all aspects of retail, from front-of-the-store management and training to inventory planning, buying, and merchandising. I have worked in both specialty and mass markets and have broad-based experience dealing with customers, fellow employees, management, and vendors. I thrive in a fast-paced environment and feel energized by the thought of helping manage the L.L. Bean Women's Department.<br /><br />If you've talked with the hiring manager, use the first paragraph to remind her of the conversation.<br /><br /> * Example: Thank you for calling me about the Character Animator position posted on Pixar's website. I enjoyed talking with you and learning more about this position.<br /><br />If appropriate, don't be afraid to name drop.<br /><br /> * Example: Henry Smith, who supervised my work as a summer intern with your firm, recommended that I apply for the position of Associate Attorney.<br /><br />Mention something you know about the organization.<br /><br /> * Example: I read the June 10th issue of The Kentucky Sun with great interest. The article, "How One Restaurant Makes a Difference" applauded Pannucci's contribution to the Good Shepherd Food Bank. I believe my experience as a pastry chef as well as my work on the Eastside Food Pantry's Board of Directors makes me a perfect candidate for the position of Pannucci Head Pastry Chef.<br /> * Example: Cuddledown's branded voice is recognizable and respected; its high-quality products are well positioned in the market. I would welcome the chance to develop and execute marketing strategies to increase sales and distribution of the company's products.<br /><br />Get their attention by asking a question.<br /><br /> * Example: Are you looking for a self-motivated individual who has organized large-scale events and significantly improved customer retention?<br /><br />2. Keep Their Attention in the Middle is the second tip to write best cover letters for getting job interviews.<br /><br />As you write, keep the company's point of view in mind. Try to anticipate what the hiring manager is looking for and include that information. If you have an employment gap or some other item on your resume that you think the hiring manager will question, succinctly and without apology, answer the issue in the middle section of your cover letter.<br /><br />In the middle section of your cover letter, tell how your education and experience match the job description. Use specific examples to show how your skills meet the job requirements. .<br /><br /> * Example: To manage this department, I would call on my experience at Jordan Marsh as the Liz Claiborne Department Manager. There, I merchandised product and motivated my sales team to generate the highest company-wide sales volume for dress collections. I am a natural sales person and definitely "have a knack" for merchandising and visual presentation.<br /> * Example: Throughout my years as a caseworker, I have helped many clients identify and apply for jobs that match their skill sets. I believe my dedication to the people I serve and my ability to identify and match their strengths to the job market makes me the perfect candidate for Employment Specialist position at Crossroads Community Services.<br /><br />If appropriate, mention specific goals you have accomplished.<br /><br /> * Example: While at Nordstrom's, I motivated my team to exceed department sales goals of $1.2 million annually. The team generated the highest company-wide sales volume for the dress collection.<br /> * Example: While providing administrative support to the Director of Marketing and Sales, I reduced company travel expenditures by $37,000 in my first three months by renegotiating contracts with the department's suppliers.<br /><br />3. End your Cover Letter with an Action Follow Up and a Respectful Close is the third tip for writing best cover letters for getting job interviews.<br /><br />Your closing paragraph or sentence should encourage action.<br /><br /> * ·Example: As requested, I have enclosed my resume for your review. I look forward to discussing my qualifications and learning more about the position. Please contact me at 555.555.5555 or by email at dede@afewgoodwords.com with any additional questions. Thank you for your time and consideration.<br /><br />End your letter with a respectful and professional close. "Sincerely yours" or "Respectfully yours" works well.<br /><br />That's it. Use this 3-part format to write best cover letters for getting job interviews. If you do, you'll end up with a cover letter that will stand up to the competition and get you the job interviews you deserve.<br /><br />Best of luck in your job search.<br /><br />Want to learn more about writing amazing cover letters that will get you the job interviews you crave? Check out http://www.squidoo.com/how-to-write-the-best-cover-letter for more articles and resources.<br /><br />Article Source: http://EzineArticles.com/?expert=Dede_Perkins<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-2347184083442669167?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-42509907819064723492009-07-29T05:52:00.000-07:002009-07-29T05:53:18.868-07:00Career in Fashion Marketing and MerchandisingBy Tony Jacowski<br /><br />It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated - and this is what the fashion marketers take advantage of. Fashion marketers create a fantasy for selling those products to customers, through visual marketing campaigns, savvy advertising ideas or just by picking clothing from the designers, which they feel will be very popular among customers.<br /><span class="fullpost"><br />Another major responsibility of fashion marketers and merchandisers is to move trendy clothing into stores when those items are in fashion. Not performing this task can result in a loss for the designer. A good fashion marketer and merchandiser can also create trends by promoting a certain look when the time is right. To do this, they need to have a proper understanding of the social trends and psychology of the consumers.<br /><br />Job Opportunities<br /><br />Fashion merchandising and marketing is composed of various jobs. Fashion marketers are responsible for increasing the customer's interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale outlets as well. Some can work as merchandise managers, buyers or purchasing agents, manufacturing or wholesaling for retail sale or purchasing the accessories and apparel from the designers. Still others choose to work as fashion coordinators, who are into the creation of a special look in retail stores, designing a fashion or house magazine; or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start your own boutique where you can serve a certain clientele and promote your style. You can even become a fashion forecaster or fashion consultant.<br /><br />For a career in fashion merchandising you need to have a certificate from any good postsecondary design school that offers degrees in business administration. Fashion merchandisers need to have talent, style and marketing skills for success. As a fashion merchandiser, you can begin as a management trainee at small sores and move up from assistant buyer to head buyer or assistant store manager to store manager. You can move on to bigger and more prestigious firms with experience where you can eventually even become a manager.<br /><br />Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.<br /><br />Article Source: http://EzineArticles.com/?expert=Tony_Jacowski<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-4250990781906472349?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-14988414531538979342009-07-29T05:50:00.000-07:002009-07-29T05:51:36.374-07:00Are You Interested In Getting A Job As A Retail Merchandiser?By Emma Martin<br /><br />If you've spent any time working in retail or as a mystery shopper, you might want to take a look at retail merchandising as another interesting job opportunity, particularly if you prefer to be an independent contractor with a flexible schedule.<br /><br />All types of Merchandising Jobs Available<br /><span class="fullpost"><br />There's a great variety in the types of merchandising job opportunities available, but the main one is where manufacturers hire merchandising firms to make sure that their products are always well-displayed and kept current and fully stocked in retail stores. Other types of merchandising jobs involve product demos to customers (food tastings at Costco, etc) or product training and demonstrations for retail staff associates during new product launches. I worked for several months merchandising books and magazines in several big box stores every week for about 10 hours a week which involved pulling old magazines off the shelf and shipping their covers back to the magazine company, putting new magazines on the racks and generally making sure that the displays were clean and dusted and all the display signage was visible and in good condition. I also merchandised sunglasses in several drugstores a couple of times a month.<br /><br />Flexible Schedules<br /><br />With the exception of product demonstrations which usually happen on weekends, merchandising is generally a Monday to Friday job that needs to be done during business hours, often early in the day in order to avoid peak shopping periods. So if you're looking for a second job after your regular workday ends, you'll probably want to try something else, but merchandising is the perfect job for anyone with a flexible schedule during the day. As long as I finished my route every week, it was up to me to decide what days I wanted to work and how many stores I'd visit in a single day. I was easily able to fit the work into an already busy schedule.<br /><br />Many merchandisers work part-time servicing a small number of stores every week, but it is definitely the type of job that can scale up to full-time if you find you really enjoy it and there are even opportunities to move into management or become a member of a reset team that travels within a region doing large-scale resets of displays and merchandise.<br /><br />Where the Jobs Are<br /><br />If you are in the US and are looking for a retail merchandising job, the best place to start is with the National Association for Retail Marketing Services (narms.com) who maintain a very active job bank. Just add your profile to their website, and you'll start getting job opportunities posted to you as they become available in your area. Craigslist is another possibility. Just search the job postings with keywords such as "merchandising", "product demos", etc. Many retail merchandising jobs requires at least some retail experience, but if you've ever done mystery shopping that counts, and there are plenty of opportunities that don't require retail experience specifically since much of the work is easy to learn.<br /><br />Emma Martin has made a career out of trying different careers. If you'd like to learn more about merchandising jobs and some things to keep in mind as you consider job offers, visit her guide on How to Get a Merchandising Job. She's also written about her experience working as a mystery shopper with tips for anyone who's thinking about doing it themselves.<br /><br />Article Source: http://EzineArticles.com/?expert=Emma_Martin<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-1498841453153897934?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-68356502828353939242009-07-29T05:40:00.000-07:002009-07-29T05:45:44.137-07:00Seasonal Fashion MerchandisingBy Gaurav Doshi<br /><br />Introduction<br /><br />Seasonal merchandising refers to the process of merchandising that is the management of products and stocks according to the seasonal trends or fashions prevailing in the market. Seasonal merchandising is fast becoming the mantra in the Indian retail scenario.<br /><br />Seasonal merchandising has its own benefits as well as limitations. The following points analyze the concept as a whole:<br /><span class="fullpost"><br />Accurate forecasting<br /><br />In order to generate more sales through seasonal forecasting, it is necessary to be able to forecast the market trends accurately. You should have a fair idea of what is in demand in the international market and in other markets in your country. A trend might be very popular in one country, but it might not have the potential to dominate the national market. You should have the ability to determine which trend is just a passing fad and which one is likely to become popular and manage your stocks accordingly. A wrong forecast can lead your firm to great troubles.<br /><br />Timeliness<br /><br />Timeliness is the key to successful seasonal merchandising. While deciding to stock a particular product, you should ensure that you are not bringing in a trend earlier than its time. At the same time, you also need to ensure that you are not stocking an outdated item. You have an added advantage over other retailers if you are able to spot a trend and be the first to stock it in your store.<br /><br />Customer base<br /><br />While undertaking seasonal merchandising, you should have a fair idea of what customers each type of seasonal product would attract. Sometimes, products that are in fashion may attract only a specific class of customers, while some other products might attract a large number of customers. This gives an idea of how much of the product should be stocked and situations like overstocking and understocking can be avoided.<br /><br />Managing risks<br /><br />You should have well-planned strategies for risk management in order to make seasonal merchandising successful. In case overstocking happens, you should take into account ways for stock clearance, discounts and exploring other potential markets. Some retailers have well-defined sections such as core products and seasonal products. Core products are the basic or classic products offered by the retailer, while seasonal products are those that are currently in fashion.<br /><br />View Full Article<br /><br />Copyright © 2007<br /><br />Fibre2fashion.com emerged as one of the Biggest B2B platform for Textile, Apparel, Fashion & Retail Industry. Find Latest Jobs, Fashion Jobs, Hottest Jobs, Textile Jobs, Apparel Jobs, Retail Jobs, Sales Vacancies etc.<br /><br />Article Source: http://EzineArticles.com/?expert=Gaurav_Doshi<br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-6835650282835393924?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-45437862636667554942009-07-20T06:49:00.000-07:002009-07-29T06:51:07.724-07:00Web Site Terms and Conditions of Use1. Terms<br /><br />By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. 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The inclusion of any link does not imply endorsement by http://merchandising-jobs.blogspot.com/ of the site. Use of any such linked web site is at the user's own risk.<br />7. Site Terms of Use Modifications<br /><br />http://merchandising-jobs.blogspot.com/ may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.<br />8. Governing Law<br /><br />Any claim relating to http://merchandising-jobs.blogspot.com/'s web site shall be governed by the laws of the State of Palembang without regard to its conflict of law provisions.<br /><br />General Terms and Conditions applicable to Use of a Web Site.<br />Privacy Policy<br /><br />Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.<br /><br /> * Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.<br /> * We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.<br /> * We will only retain personal information as long as necessary for the fulfillment of those purposes.<br /> * We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.<br /> * Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.<br /> * We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.<br /> * We will make readily available to customers information about our policies and practices relating to the management of personal information.<br /><br />We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-4543786263666755494?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.comtag:blogger.com,1999:blog-5748548478534767902.post-53839320733099599412009-07-17T23:26:00.001-07:002009-07-17T23:26:34.656-07:00What to Expect With Merchandiser Jobs<strong>Author: <a title="Ling Tong" href="http://www.articlesbase.com/authors/ling-tong/61669.htm">Ling Tong</a></strong><br /><p>When you see ads in the newspaper or online for merchandiser jobs, if you are not familiar with this field, you might need some information on the type of work these jobs entail. It is quite possible to ask someone you see stocking the shelves in a store for assistance and to be told that this person doesn't work in the store. So what is this person doing sticking the shelves? This is one of the jobs of a merchandiser. A manufacturer will hire merchandisers to make sure their products are attractively displayed in a store. While merchandising does entail different types of jobs, the main goal is to make sure that certain products are well displayed so as to attract the attention of customers to increase sales.</p><br /><p> </p><br /><p>Some of the various jobs you may have as a merchandiser include giving product demos, providing training for the retail sales staff of a store or resetting the display areas. Merchandisers are those people who give demonstrations of products at various times in a store and then direct you to the area of the store where you can purchase the products. Quite often they offer a short time period after the demonstration when you can purchase the product at a reduced price. </p><br /><p> </p><br /><p>When new products come on the market and are for sale in a particular store, a merchandiser may be hired by the store or the manufacturer to provide training for the staff of the store so that the staff can answer customers' questions or demonstrate how the product works. This is usually the case when the manufacturer releases a completely new product and wants to make sure the product is in the eyes of the consumers as soon as possible. The company will send representatives to various stores to give the staff instructions on how they can advertise and market the product and to make them aware of all its features and benefits. </p><br /><p> </p><br /><p>Resetting refers to cases where the products have all sold off the store shelves. This is a bigger project that the other two types of jobs. All the old displays are dismantled and replaced by new and improved displays that may have a mixture of older and new products. This is usually done store by store, so that a merchandiser finishes the job in one store and then moves on to another one. </p><br /><p> </p><br /><p>The schedule of a merchandiser can be very varied and flexible. Unless the manufacturer has a specific time of day when you need to do the job, youc an pretty well set your own schedule. Most of the time, the manufacturers give you a date by which the job must be completed and it is up to you to decide when you are going to do the work. This is true when you are an independent contractor, but if you work full time for a company, then you will have a 9-5 job. For the most part, you have to be in the store during its opening hours and most prefer you to be finished by 3 or 4 P.M. each day. There is rarely any weekend or evening work associated with this field. </p><strong>About the Author:</strong><br /><p>For more information on <a href="http://www.massreps.com">merchandiser jobs</a>,<a href="http://www.massreps.com/myjobs">mystery shopper jobs</a> and <a href="http://www.massreps.com/about.php">merchandising</a> visit <a target="_blank" href="http://www.MassReps.com">http://www.MassReps.com</a></p><p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/recruitment-articles/what-to-expect-with-merchandiser-jobs-516971.html" title="What to Expect With Merchandiser Jobs">What to Expect With Merchandiser Jobs</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-5383932073309959941?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-3039987568297496222009-07-07T06:23:00.000-07:002009-07-07T06:25:41.811-07:00Tampil di Halaman Pertama Daftar Pencarian Google?by: <a style="font-weight: bold;" href="http://1st-moneymakingideas.blogspot.com/">E.W.Sumantri</a><br /><br />Artikel ini adalah kelanjutan dari artikel sebelumnya tentang <a href="http://1st-moneymakingideas.blogspot.com/2009/04/bagaimana-cara-membuat-artikel-blog_07.html">Bagaimana Membuat Artikel Blog</a>, disini saya coba memaparkan bagaimana cara agar sebuah artikel dapat menduduki halaman pertama dalam daftar pencarian google search enginee.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 1 :</span><br />Pertama-tama mencari variasi kata kunci yg menjadi target blog, sebagai contoh pada blog ini saya coba membidik kata kunci: bagaimana, cara, membuat, artikel.<br />Masukkan 4 kata kunci tersebut dalam Google adword keyword tool di https://adwords.google.com/select/KeywordToolExternal . Jangan lupa gunakan opsi pilihan bahasa Indonesia dan Negara Indonesia dan centang opsi variasi dari pencarian keyword. Hasil pencarian di download dalam bentuk excel.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 2 :</span><br />Untuk langkahnya adalah sebagai berikut:<br />Pada Results are tailored to English, United States edit ganti dengan Indonesian Indonesia.<br />Tetap gunakan opsi Descriptive words or phrases<br />Masukkan kata kunci/frasa kunci yg menjadi tema artikel pada (Enter one keyword or phrase per line:) tiap kata kunci/frasa kunci diketik pada baris baru.<br /><br />Contoh kata/frasa yg dicari:<br />langkah<br />bagaimana<br />cara<br />membuat<br />artikel<br />langkah bagaimana<br />membuat artikel<br />cara membuat<br /><br />Tetap gunakan opsi use synonyms.<br />Laku klik pada get keyword ideas, maka hasilnya akan didapat kata kunci/keyword yang berhubungan dengan kata kunci/keyword yg dicari.<br />Download hasil dari Keywords related to term(s) entered juga Additional keywords to consider.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 3 :</span><br />Buka excel dari pencarian Keywords related to term(s) entered juga Additional keywords to consider.<br />Lalu gabungkan dalam satu worksheet.<br />Urutkan mulai pada pencarian yg terbesar.<br />Buang kata atau frase yg tidak berhubungan dengan artikel..<br />Kemudian copy dan paste ke Microsoft word.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 4 :</span><br />Sebelum memulai penulisan artikel lakukan pencarian kata atau frase menggunakan google search enginee. Ini dimaksudkan agar mengetahui peluang sebuah artikel/content bisa menduduki halaman pertama pencarian google dan besar tingkat persaingannya.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 5 :</span><br />Langkah proses pencarian di google sbb:<br />Misalkan kata/frase hasil pencarian yg digunakan dalam artikel : Langkah, bagaimana, cara, pembuatan, artikel digabungkan menjadi kalimat Langkah bagaimana cara pembuatan artikel (menjadi tema artikel).<br />Masukkan kalimat Langkah bagaimana cara membuat artikel pada pencarian google, di dapat 2,180,000 halaman pencarian, dengan rincian informasi pada halaman pertama sbb:<br /><br />Urutan 1:/2009/04/bagaimana-cara-membuat-artikel-blog_07.html<br />Urutan 2:/teknologi/blog/panduan-langkah-cara-membuat-blog-di-blogspot/<br />Urutan 3:/teknologi/blog/panduan-langkah-cara-membuat-blog-di-blogspot-ke-2/<br />ururan 4:/cara-mudah-membuat-facebook.html<br />urutan 5:/members/Langkah-membuat-website-murah-untuk-sekolah-dan-pribadi-detail-artikel.html<br />urutan 6:/2008/09/fwd-10-langkah-jitu-membuat-artikel.html<br />urutan 7:/2009/01/06/paduan-langkah-langkah-cara-membuat-blog-di-blogspot-blogger-ke-2-4/<br />Urutan 8:/detailiklan/139918/Panduan-Langkah-Cara-Membuat-Blog-di-Blogspot-ke-2 - 28k<br />Urutan 9:/menulengkap.php?...Cara%20Membuat%20Read%20More%20Ba...<br />Urutan 10:/panduan-langkah-cara-membuat-blog-di-blogspot-ke-2/<br /><br />Dari daftar tsb dapat dilihat frasa Langkah bagaimana cara membuat artikel mendapat pesaing terberat dari urutan 1, bisa dilihat dari dari pencarian terdeteksi frase: bagaimana cara membuat artikel.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 6 :</span><br />Kembali pada kumpulan kata-kata yg telah dicopy ke MS Word untuk melakukan proses pembuatan artikel. Misalkan artikel yg dibuat berjumlah 400 kata maka usahakan membuat kata-kata sebagai berikut: langkah,bagaimana,cara,membuat, dan artikel menjadi 20-28 buah kata (5%-7% dari total kata artikel). Biarkan kata-kata yg lain, jangan dihapus. Buatlah artikel anda, jangan lupa setiap kali anda menggunakan kata yg terdapat dalam daftar maka hapuslah kata tersebut. Lakukan sampai artikel selesai.<br /><br /><span style="font-weight: bold;">Langkah bagaimana cara membuat artikel, langkah kunci 7 :</span><br />Usahakan menggunakan kata-kata dari hasil pencarian google adword untuk melengkapi artikel anda. Setelah selesai silahkan upload artikelnya.. Bagaimana hasilnya? Apakah akan mendapat posisi dalam halaman pertama pencarian google? Anda bisa melihat dengan cara bagaimana artikel anda terseteksi oleh google dengan mengetikkan site:nama blog anda , atau untuk lebih detailnya di google webmaster tool. Silahkan anda mencobanya.<br /><br /><span style="font-style: italic;">Article source:</span><a href="http://1st-moneymakingideas.blogspot.com/2009/05/tampil-di-halaman-pertama-daftar.html"><br />http://1st-moneymakingideas.blogspot.com/2009/05/tampil-di-halaman-pertama-daftar.html<br /><br /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-303998756829749622?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0tag:blogger.com,1999:blog-5748548478534767902.post-60859828471506488992009-06-11T23:42:00.000-07:002009-06-11T23:46:11.484-07:00What to Expect With Merchandiser Jobs<strong>Author: <a title="Ling Tong" href="http://www.articlesbase.com/authors/ling-tong/61669.htm">Ling Tong</a></strong><br /><p>When you see ads in the newspaper or online for merchandiser jobs, if you are not familiar with this field, you might need some information on the type of work these jobs entail. It is quite possible to ask someone you see stocking the shelves in a store for assistance and to be told that this person doesn't work in the store. So what is this person doing sticking the shelves? This is one of the jobs of a merchandiser. A manufacturer will hire merchandisers to make sure their products are attractively displayed in a store. While merchandising does entail different types of jobs, the main goal is to make sure that certain products are well displayed so as to attract the attention of customers to increase sales.</p><br /><p>Some of the various jobs you may have as a merchandiser include giving product demos, providing training for the retail sales staff of a store or resetting the display areas. Merchandisers are those people who give demonstrations of products at various times in a store and then direct you to the area of the store where you can purchase the products. Quite often they offer a short time period after the demonstration when you can purchase the product at a reduced price. </p><br /><p>When new products come on the market and are for sale in a particular store, a merchandiser may be hired by the store or the manufacturer to provide training for the staff of the store so that the staff can answer customers' questions or demonstrate how the product works. This is usually the case when the manufacturer releases a completely new product and wants to make sure the product is in the eyes of the consumers as soon as possible. The company will send representatives to various stores to give the staff instructions on how they can advertise and market the product and to make them aware of all its features and benefits. </p><br /><p>Resetting refers to cases where the products have all sold off the store shelves. This is a bigger project that the other two types of jobs. All the old displays are dismantled and replaced by new and improved displays that may have a mixture of older and new products. This is usually done store by store, so that a merchandiser finishes the job in one store and then moves on to another one. </p><br /><p>The schedule of a merchandiser can be very varied and flexible. Unless the manufacturer has a specific time of day when you need to do the job, youc an pretty well set your own schedule. Most of the time, the manufacturers give you a date by which the job must be completed and it is up to you to decide when you are going to do the work. This is true when you are an independent contractor, but if you work full time for a company, then you will have a 9-5 job. For the most part, you have to be in the store during its opening hours and most prefer you to be finished by 3 or 4 P.M. each day. There is rarely any weekend or evening work associated with this field. </p><strong>About the Author:</strong><br /><p>For more information on <a href="http://www.massreps.com">merchandiser jobs</a>,<a href="http://www.massreps.com/myjobs">mystery shopper jobs</a> and <a href="http://www.massreps.com/about.php">merchandising</a> visit <a target="_blank" href="http://www.MassReps.com">http://www.MassReps.com</a></p><p>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/recruitment-articles/what-to-expect-with-merchandiser-jobs-516971.html" title="What to Expect With Merchandiser Jobs">What to Expect With Merchandiser Jobs</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5748548478534767902-6085982847150648899?l=merchandising-jobs.blogspot.com' alt='' /></div>EcommerceNewbiehttp://www.blogger.com/profile/12911955239777168517noreply@blogger.com0
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