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Adfreakhttp://feedburner.google.comThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.Anti-drink ads present snazzy beer gogglestag:typepad.com,2003:post-6a00d8341c51c053ef0133f41401b1970b2010-09-10T12:11:06-04:002010-09-10T19:57:12Z2010-09-10T16:11:06ZOne of these British ads jokes about taking home a "moose," which here refers to an unattractive woman.Adweek BlogsAlcoholEuropeKiefaberPSAs<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/anti-drink-ads-present-snazzy-beer-goggles.html" style="display: inline;"><img alt="Goggles" class="asset asset-image at-xid-6a00d8341c51c053ef0133f413f5ba970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f413f5ba970b-450wi" style="width: 425px;" title="Goggles"></img></a></p>
<p>British charity DrinkAware has released two print ads—see them after the jump—that play off the idea of beer goggles, which I shouldn't have to explain to anyone reading this. One of them jokes about taking home a "moose," which here refers to an unattractive woman, not the large, goofy-looking member of the deer family. The health risks of overdrinking are one thing, but heaven forbid you bag someone ugly, am I right fellas? Fellas? Anyway, the most interesting thing about this campaign is <a href="http://www.telegraph.co.uk/comment/columnists/bryonygordon/7547549/A-moose-Drink-up-and-youll-only-see-the-horns.html" target="_blank">the <em>Daily Mail</em>'s response</a>, which points out that the ads aren't going to affect guys who don't mind having sex with literally anything while they're drunk. The writer also suspects that "this campaign was dreamed up by some advertising executives in skinny jeans who drink vodka martinis in the bars of five-star boutique hotels." If so, let's hope they kept their designer martini goggles in their pockets. Via <a href="http://osocio.org/message/the_goggles_do_nothing/" target="_blank">Osocio</a>. </p>
<p><a href="http://adweek.blogs.com/adfreak/2010/09/anti-drink-ads-present-snazzy-beer-goggles.html" style="display: inline;"><img alt="DrinkAware1" class="asset asset-image at-xid-6a00d8341c51c053ef013487346555970c " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef013487346555970c-450wi" style="width: 425px;" title="DrinkAware1"></img></a> </p>
<p><a href="http://adweek.blogs.com/adfreak/2010/09/anti-drink-ads-present-snazzy-beer-goggles.html" style="display: inline;"><img alt="DrinkAware2" class="asset asset-image at-xid-6a00d8341c51c053ef0133f413f698970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f413f698970b-450wi" style="width: 425px;" title="DrinkAware2"></img></a> </p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=rmciGzQpUwk:G9TlpK_KIWE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=rmciGzQpUwk:G9TlpK_KIWE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=rmciGzQpUwk:G9TlpK_KIWE:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=rmciGzQpUwk:G9TlpK_KIWE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/rmciGzQpUwk" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/anti-drink-ads-present-snazzy-beer-goggles.html100 cats roam free in Ikea for new U.K. spottag:typepad.com,2003:post-6a00d8341c51c053ef013487333e5a970c2010-09-10T09:28:42-04:002010-09-10T13:29:25Z2010-09-10T13:28:42ZThe experiment, shown in this behind-the-scenes video, is more interesting than the final ad.Adweek BlogsCullersEuropeFurnitureIkeaMother<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/100-cats-set-free-in-ikea-for-new-british-spot.html" style="display: inline;"><img alt="Ikea" class="asset asset-image at-xid-6a00d8341c51c053ef0133f4128a3e970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f4128a3e970b-450wi" style="width: 425px;" title="Ikea"></img></a></p>
<p>Mother London released 100 cats in Ikea's Wembley, England, store to produce the retailer's latest ad, showing some cats enjoying the false comforts of their brief showroom home. The experiment, shown in the behind-the-scenes video below, is more interesting than the final ad, <a href="http://adweek.blogs.com/adfreak/2010/09/100-cats-set-free-in-ikea-for-new-british-spot.html#more">posted after the jump</a>—which is just some cats in a store being cute. But I think they have a decent viral on their hands with the cat-umentary, given how the Internet loves cats beyond all sense and reason. The "Happy inside" effort is Mother's first for Ikea. According to Feh Tarty, creative director at Mother, "Cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort." Which I guess means we'll be treated to a lot more cat executions, since everyone knows there's nothing better than cats, except more cats. Hat tip to all my Facebook friends who posted this simultaneously. </p>
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<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/MeCsAQdVnSg?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/MeCsAQdVnSg?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=LjOVrM0ru1U:02rYqmrk1Sg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=LjOVrM0ru1U:02rYqmrk1Sg:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=LjOVrM0ru1U:02rYqmrk1Sg:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=LjOVrM0ru1U:02rYqmrk1Sg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/LjOVrM0ru1U" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/100-cats-set-free-in-ikea-for-new-british-spot.htmlTalking spokesanimals funnier when Britishtag:typepad.com,2003:post-6a00d8341c51c053ef0133f412797d970b2010-09-10T09:23:35-04:002010-09-10T13:37:36Z2010-09-10T13:23:35ZA talking dog, cat and hamster tout Chocolate Weetabix in this fun U.K. spot by WCRS. Adweek BlogsAnimalsCHIEuropeFood and drinkGianatasioWCRS<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/talking-spokesanimals-funnier-when-british.html" style="display: inline;"><img alt="Hamster" class="asset asset-image at-xid-6a00d8341c51c053ef0133f4125b72970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f4125b72970b-450wi" style="width: 425px;" title="Hamster"></img></a></p> <p>A talking dog, cat and hamster tout Chocolate Weetabix in this fun U.K. spot by WCRS. The hamster corrects the tabby at one point. Seems like a dangerous move, given the feline-rodent dynamic, but hammy's in his habitat, so he's probably safe. Poochie looks like he's primed to scarf the Choco-Bix from that kid's bowl the second Junior turns away. Since he can talk, Fido will probably say the cat did it. And I bet the hamster backs him up. In other Brit-accented talking-animal news, <a href="http://adweek.blogs.com/adfreak/2010/09/talking-spokesanimals-funnier-when-british.html#more">check out another spot after the jump</a>—it's an Argos ad by CHI & Partners in which a walrus gets a fish delivery via penguins. Guess they were out of Weetabix! </p>
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<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/tjbtnkjL26o?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/tjbtnkjL26o?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=vz7WQ9jPSXg:szsR5B5vjUY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=vz7WQ9jPSXg:szsR5B5vjUY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=vz7WQ9jPSXg:szsR5B5vjUY:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=vz7WQ9jPSXg:szsR5B5vjUY:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/vz7WQ9jPSXg" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/talking-spokesanimals-funnier-when-british.htmlState Street mans torpedoes in U-boat spottag:typepad.com,2003:post-6a00d8341c51c053ef0133f4123f40970b2010-09-10T08:29:52-04:002010-09-10T12:36:00Z2010-09-10T12:29:52ZHarrowing submarine scenarios and Das Boot riffs have become fairly common in advertising. Adweek BlogsFinanceGate WorldwideGianatasioState Street<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/state-street-mans-torpedoes-in-u-boat-spot.html" style="display: inline;"><img alt="State-street" class="asset asset-image at-xid-6a00d8341c51c053ef0133f4123152970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f4123152970b-450wi" style="width: 425px;" title="State-street"></img></a></p> <p>Harrowing submarine scenarios and <em>Das Boot</em> riffs have become fairly common in advertising. The Gate Worldwide employs such deep-sea melodramatics for State Street Global Advisors to illustrate that folks should know what's going on inside their portfolios. Here's the twist: The turmoil's taking place inside a kid's bathtub sub. Sure, I sank the surprise ending for you, but we've never really been pals, have we? The kid here looks way too young to be investing in SPDRS, but I'm probably missing the point, as always. (<a href="http://adweek.blogs.com/adfreak/2010/07/specsavers-plumbs-depths-in-das-boot-ad.html">Specsavers' U-boat is still the flagship example of this approach.</a>) There's a second State Street spot, <a href="http://adweek.blogs.com/adfreak/2010/09/state-street-mans-torpedoes-in-u-boat-spot.html#more">after the jump</a>, with a doctor revealed as Jekyll. That's not much of a spoiler. With the misty Victorian setup and foamy lab potions, you wouldn't be expecting Dr. House. Though that would've been one hell of a reveal. And Hugh Laurie would kick ass in that role. Great idea, State Street!</p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/FzecUnXdMQ8?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/FzecUnXdMQ8?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object>
</p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/DwqvhE4aC4Q?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/DwqvhE4aC4Q?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=U-Ff60-XkJA:g_I_vkvJGHM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=U-Ff60-XkJA:g_I_vkvJGHM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=U-Ff60-XkJA:g_I_vkvJGHM:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=U-Ff60-XkJA:g_I_vkvJGHM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/U-Ff60-XkJA" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/state-street-mans-torpedoes-in-u-boat-spot.htmlThe Adweek 25: the top ad voices on Twittertag:typepad.com,2003:post-6a00d8341c51c053ef0133f40b4467970b2010-09-09T15:33:18-04:002010-09-09T19:38:36Z2010-09-09T19:33:18ZWe've launched a new initiative designed to help you follow the best advertising, marketing and media voices on Twitter. Adweek BlogsMorrisseyTwitter
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<p>We've launched a new, evolving initiative to help you follow the best advertising, marketing and media voices on Twitter. <a href="http://adweek.blogs.com/adfreak/the-adweek-25.html">Read about it here.</a> </p></div>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=HmMSmvIh43Y:1fuGWkfrUTU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=HmMSmvIh43Y:1fuGWkfrUTU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=HmMSmvIh43Y:1fuGWkfrUTU:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=HmMSmvIh43Y:1fuGWkfrUTU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/HmMSmvIh43Y" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/the-adweek-25-the-top-ad-voices-on-twitter.htmlDomestic-abuse PSA actor beats up womantag:typepad.com,2003:post-6a00d8341c51c053ef0133f4090b25970b2010-09-09T12:18:05-04:002010-09-09T16:18:26Z2010-09-09T16:18:05ZA PSA has been yanked off the air in Wales after an actor in it got popped for beating his ex-girlfriend last October. Adweek BlogsDomestic violenceEuropeIronyKiefaberPSAs<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/domestic-abuse-psa-actor-beats-up-woman.html" style="display: inline;"><img alt="One-step-too-far" class="asset asset-image at-xid-6a00d8341c51c053ef0134872a2d6f970c " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0134872a2d6f970c-450wi" style="width: 425px;" title="One-step-too-far"></img></a></p> <p>A Welsh ad speaking out against domestic violence, and commissioned by the country's Assembly Government, has been yanked off TV after it was revealed that one of the actors in the PSA <a href="http://www.walesonline.co.uk/news/wales-news/2010/09/07/actor-in-anti-abuse-tv-ad-had-assaulted-ex-partner-91466-27216847/" target="_blank">got popped for beating his ex-girlfriend last October</a>. Not only that, he assaulted the poor woman in public, for which he was fined, put under a curfew and electronically tagged. And if that's not bad enough, he used to be a DJ on community radio. The guy, Rashid Omar, appears ever so briefly in the spot—he's the guy on the far left in the van, leering and catcalling at the woman on the sidewalk. (He's a natural!) One would think his audition was a cattle call that randomly placed him in this ad, because there's no way he'd be audacious enough to pursue this particular job on purpose. And since criminal background checks aren't required for casting, it could very well have been an honest mistake. All the same, stay classy, Wales. </p>
<p><iframe frameborder="0" height="239" src="http://player.vimeo.com/video/12971188?title=0&byline=0&portrait=0" width="425"></iframe></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=qWfqdNR3QXA:8t7gBxkqukw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=qWfqdNR3QXA:8t7gBxkqukw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=qWfqdNR3QXA:8t7gBxkqukw:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=qWfqdNR3QXA:8t7gBxkqukw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/qWfqdNR3QXA" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/domestic-abuse-psa-actor-beats-up-woman.htmlMinis spawn and soar in trippy European adtag:typepad.com,2003:post-6a00d8341c51c053ef01348727b504970c2010-09-09T09:54:36-04:002010-09-09T13:54:56Z2010-09-09T13:54:36ZYou can't look away, but maybe you should, because other than the impressive visuals, there's scant payoff. Adweek BlogsAutomotiveBSUREuropeMini<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/minis-spawn-and-soar-in-trippy-european-ad.html" style="display: inline;"><img alt="MINI_Flow" class="asset asset-image at-xid-6a00d8341c51c053ef01348727acf9970c " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef01348727acf9970c-450wi" style="width: 425px;" title="MINI_Flow"></img></a></p> <p>You know that dream where you're driving around in Europe and every car on the road is a red BMW Mini? BSUR in Amsterdam captures that vision in this hypnotic spot for the four-door Countryman. You can't look away, but maybe you should, because other than the impressive visuals, there's scant payoff. The Minis leap and fly, by the way—in the commercial and my dreams. My therapist says dreaming of "Minis" symbolizes a certain type of inadequacy. Then he giggles. That's his idea of a little joke. In my case, very little! </p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/BnAhv26AEBw?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/BnAhv26AEBw?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=yK1O3J2TczY:RbbKYYHHqwc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=yK1O3J2TczY:RbbKYYHHqwc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=yK1O3J2TczY:RbbKYYHHqwc:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=yK1O3J2TczY:RbbKYYHHqwc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/yK1O3J2TczY" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/minis-spawn-and-soar-in-trippy-european-ad.htmlDylan's lyrics give Google Instant a workouttag:typepad.com,2003:post-6a00d8341c51c053ef0133f4073506970b2010-09-09T09:30:27-04:002010-09-09T13:30:52Z2010-09-09T13:30:27ZThis clip shows the results-as-you-type feature by using the words from "Subterranean Homesick Blues."Adweek BlogsCelebrity endorsementsGianatasioGoogle<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/dylans-lyrics-give-google-instant-a-workout.html" style="display: inline;"><img alt="Google-dylan" class="asset asset-image at-xid-6a00d8341c51c053ef0133f406d50d970b " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f406d50d970b-450wi" style="width: 425px;" title="Google-dylan"></img></a></p> <p>Google put together this video demonstrating its new Google Instant results-as-you-type feature. It uses Bob Dylan's old promo clip for "Subterranean Homesick Blues," where he holds up flash cards with words and phrases from the song. That footage is intercut with instant searches using the song's lyrics. The song begins, "Johnny's in the basement ..." In the search results, Johnny Depp precedes Johnny Cash, proving there's just no justice in the universe. And just try typing "Ju…" Justin Bieber! No justice at all. </p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/qcm0rG8EKXI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/qcm0rG8EKXI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=6awNTjnPjVQ:Xx_cTc6SWQE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=6awNTjnPjVQ:Xx_cTc6SWQE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=6awNTjnPjVQ:Xx_cTc6SWQE:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=6awNTjnPjVQ:Xx_cTc6SWQE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/6awNTjnPjVQ" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/dylans-lyrics-give-google-instant-a-workout.htmlHasselhoff faces toughest fan in Norton adstag:typepad.com,2003:post-6a00d8341c51c053ef013487281d7c970c2010-09-09T09:00:24-04:002010-09-09T13:00:45Z2010-09-09T13:00:24ZLeo Burnett's surrealist "Allow or Deny" campaign, which brought us "Dokken vs. Chicken," is back.Adweek BlogsDavid HasselhoffGrinerLeo BurnettNortonTechnology<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://adweek.blogs.com/adfreak/2010/09/hasselhoff-faces-toughest-fan-in-norton-ads.html" style="display: inline;"><img alt="Hasselhoff-Norton" class="asset asset-image at-xid-6a00d8341c51c053ef01348727c00b970c " src="http://adweek.blogs.com/.a/6a00d8341c51c053ef01348727c00b970c-450wi" style="width: 425px;" title="Hasselhoff-Norton"></img></a></p>
<p>Leo Burnett's surrealist "Allow or Deny" campaign for Norton antivirus software, which brought us the "<a href="http://adweek.blogs.com/adfreak/2009/09/dokken-battles-chicken-for-norton-antivirus.html">Dokken vs. Chicken</a>" spot, is back with new ads featuring David Hasselhoff. Sporting the same self-aware smarminess that made us love <a href="http://adweek.blogs.com/adfreak/2010/08/hasselhoff-is-downright-happy-to-be-mocked.html">his Comedy Central promos</a>, the Hoff plays villainous foil to an oscillating fan. While the three longer spots after the jump take time to explain the whole fan thing, I prefer the shorter one below, which leaves it to your imagination. Hat tip to my wife, who noticed these popping up on Pandora and declared them "pretty good." </p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/za0-Q33rLtE?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/za0-Q33rLtE?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="424"></embed></object></p>
<p><object height="264" width="425"><param name="movie" value="http://www.youtube.com/v/pgrOKlV9CNI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/pgrOKlV9CNI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="425"></embed></object>
</p>
<p><object height="264" width="425"><param name="movie" value="http://www.youtube.com/v/lttqpsK7LWU?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/lttqpsK7LWU?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="425"></embed></object>
</p>
<p><object height="264" width="425"><param name="movie" value="http://www.youtube.com/v/98I_-wkBTJ4?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/98I_-wkBTJ4?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0&iv_load_policy=3" type="application/x-shockwave-flash" width="425"></embed></object></p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/Adfreak?a=hJyetsoljaI:bUSAat9elAE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=hJyetsoljaI:bUSAat9elAE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=hJyetsoljaI:bUSAat9elAE:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=hJyetsoljaI:bUSAat9elAE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/hJyetsoljaI" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/hasselhoff-faces-toughest-fan-in-norton-ads.html'Halo: Reach' goes epic with extended trailertag:typepad.com,2003:post-6a00d8341c51c053ef0133f400ce73970b2010-09-08T18:19:33-04:002010-09-08T23:31:50Z2010-09-08T22:19:33ZThe "Halo: Reach" marketing team has unveiled an extended version of the "Deliver Hope" trailer, with more than a minute of new footage.Adweek BlogsAgencytwofifteenEpicGrinerHaloVideo games
<div xmlns="http://www.w3.org/1999/xhtml"><p>
<a style="display: inline;" href="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f400ca6a970b-pi"><img class="asset asset-image at-xid-6a00d8341c51c053ef0133f400ca6a970b " style="width: 425px; border: 1px solid #b9b9b9;" alt="Halo reach extended" title="Halo reach extended" src="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f400ca6a970b-450wi" /></a> </p>
<p>With the release of <em>Halo: Reach</em> just a few days away, the game’s marketing team has unveiled an extended version of the "Deliver Hope" spot, shown below. By adding more than a minute of new footage to <a href="http://adweek.blogs.com/adfreak/2010/08/halo-reach-wakes-up-a-little-in-latest-spot.html">the trailer we covered a few weeks back</a>, agencytwofifteen and director Noam Murro have turned a pretty good commercial in to a pretty epic bit of cinema. The extra footage adds some much-needed pacing and makes the spot far more immersive. Now we just have to hope the game lives up to it. Guess we’ll find out on Sept. 14.</p>
<p><object height="264" width="425"><param name="movie" value="http://www.youtube.com/v/DKRlWLDWhGI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DKRlWLDWhGI?fs=1&hl=en_US&ap=%2526fmt%3D18&showinfo=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="264" width="425"></object></p></div>
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<a href="http://feeds.feedburner.com/~ff/Adfreak?a=wbS1TIZJD60:V7NyeGYPfb8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=wbS1TIZJD60:V7NyeGYPfb8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=wbS1TIZJD60:V7NyeGYPfb8:2mJPEYqXBVI"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=2mJPEYqXBVI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Adfreak?a=wbS1TIZJD60:V7NyeGYPfb8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/Adfreak?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/Adfreak/~4/wbS1TIZJD60" height="1" width="1"/>http://adweek.blogs.com/adfreak/2010/09/halo-reach-goes-epic-with-extended-trailer.html
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